B2B Marketing Traction

JULY 2, 2014

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. You can add color and interest with great graphics. An Eye-Catching Image that is Left- or Right-Justified. Landing on a page that only contains text is not very appealing.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

MAY 8, 2013

It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong. What Does ZMOT Mean for You?

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Part 2 : Engage prospects as they follow your conversation and gather buying data, all the while measuring their activity and interest.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 14, 2014

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Recent Google algorithm changes focus on the depth of information your site has. This indicates to some search engines that your pages are spammy.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

AUGUST 19, 2013

Then, with any photo I’m interested in (I typically scan through and flag the ones I like as favorites, then select one), I click on the photo and scroll down into the details to view the copyright info. If it says Some Rights Reserved (see image below), I will click on those words to view the details and see if I can use it.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 29, 2012

” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information. When Joe returns to his office, the detailed information about the software application is waiting in his snail-mailbox. He reads it with interest.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Then include great images and interesting headlines to help them navigate to what they want to read. Find out the best time to send your eNewsletter.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 21, 2011

Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. information in the middle of a piece. Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

MAY 24, 2012

Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

FEBRUARY 22, 2012

If you have something buyers need, post interesting and helpful content online to attract those buyers to you or your business website. For information on getting “there,” contact New Incite today. Gone are they days where a seller pushes out their message whether the buyer needs it then or not.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

JANUARY 10, 2012

It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. The post can include some interesting subheaders to break up the post text that include keywords as well. These subheaders make a post easier to read and more keyword rich for the search engines.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 9, 2012

Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. Do you want to train or inform your readers? It is its tone, its style, and how both of those fit its purpose. For example, do you want to entertain with your blog posts? Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JULY 11, 2011

B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. In the video I show you how you can set up your Facebook privacy to protect your personal information and have a company presence at the same time.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Be Interesting in Your Social Networks.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. Be Interesting in Your Social Networks.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

DECEMBER 9, 2014

When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. Listen and ask questions to find out what your targeted audience is interested in. Engage with your connections by joining conversations and commenting on their posts, articles and messages.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 19, 2015

Marketing research firm Marketing Sherpa ( acquired in 2006 by MECLABS, a research institute dedicated to discovering how people make choices ) posted an interesting case study on its website about a European software company that got great results after implementing content marketing. Yet there is proof that content marketing works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 16, 2012

They are inundated with information. what will get them interested in you , and 3.) For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets. Don’t use clip art for your one sheet images. But don’t!

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

OCTOBER 27, 2011

We found that while visitors would land on their blog, they rarely stayed or looked at more information, because they were interested in the events not in our clients’ business. For example, one of our B2B clients published blog posts about popular events, hoping to increase readership.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their organization. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. Customer Focus. Change Agent.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JANUARY 21, 2010

I think it’s interesting that this show became popular at the very time the traditional ad agency model is in decline. The buyer’s preference is to access information when and how they want or need it. They don’t want you to push information on them, but rather want to access it when they’re ready or have time.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

JANUARY 19, 2015

But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? Contact us today for more information. Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. Do you need help with your marketing or eNewsletter production?

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Always give credit to your news and information sources. Establishing trust online is tricky. Here are four critical factors for building trust and maintaining it with your online marketing.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

OCTOBER 28, 2009

You’ll get your audience’s attention with a headline that is interesting and different. Make sure that all of your contact information is on the one-sheet and very easy to read. Your one-sheet can reflect all of these qualities in the headline, the tagline, the copy, and in the photos and graphics that you use. The Grabber.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group. When you’re in LinkedIn Groups, ask questions that you are truly interested in.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

MARCH 26, 2015

Now, there is more information about this approach. Here’s what you need to know to make an informed decision. So, if you have multiple domains, you better have something different (and interesting and compelling) to say on your separate, keyword-rich domain.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

MARCH 1, 2013

As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. For more information on the millennial mind, see the CEB infographic below. You did the research.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

NOVEMBER 13, 2013

Today’s buyer and customer – especially the millennial generation – want interesting, not boring. I’m seeing many businesses that are failing in their marketing because they are selling, not adding value for prospects and customers and not being interesting.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

DECEMBER 20, 2012

So, how can we net out our message and make it fun and interesting at the same time? In it he said, “Infographics are a compelling way to represent complex information quickly and clearly. One answer is infographics! He’s right! How on earth can anyone absorb all they need to know?

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100