Remove interests

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

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For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. So it’s no wonder our open rates weren’t great! Did they download an eBook?

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3 Ways to Start Earning Links

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Use this information to pitch a new angle on a high-performing topic. Ask for a response by a specific date; otherwise, explain that you’ll assume they aren’t interested, and you’ll send them future pitches. On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?).

SME 141
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Pipeline Generation: Face Economic Headwinds and Win

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Marketers often ask for information such as name, email address, and phone number when gating content. Gathering this information helps you build a stronger marketing pipeline that focuses on quality instead of quantity. It also helps you provide a better customer experience by identifying prospect interest and intent early.

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How to Align Sales and Marketing on Strategy

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Industry, size, revenue—these are all quantitative data points that can inform your ICP. You need to gather some specific level of information to assign this status, and this is where you can get down to brass tacks with sales: is first name and email enough to constitute an MQL? Startups or enterprise orgs? Enter lead scoring.

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Marketing Automation Migration: Switching Platforms Made Easy

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Not only will this keep you compliant with important regulations, but it also will help contact only recipients who are interested in receiving your messages. Instead, bring your CRM information technology contact into the loop early, so if you encounter any challenges, you can move through them quickly. Doing too much too fast.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. A lookalike audience describes a target audience that shares demographics, interests, behaviors, or other attributes with your existing customer base.

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What Is Growth Marketing?

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Keeping your clients and consumers engaged with your offerings leads to better usage and more interest in other products and services. Informing your audience will drive trust in your offerings and endear prospects and customers to your brand. Persuasion is a better approach than overt salesmanship. Don’t lecture, educate.