Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. For these stats, we reviewed the averages for multiple types of brand actions and interactions per day. Twitter benchmarks.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 104

Twitter Best Practices A/B testing Social Media 104

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 128

Paid Content Twitter Trends Mobile Advertising 128

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. However, it’s not just about posting content.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. How Brands Could Use Twitter Fleets.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing & Strategy Marketing Strategy Tips 108

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Kaon

JUNE 12, 2015

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Check out all the photos of prospects and employees interacting with our applications on touch screens, mobile devices, and the Kaon v-Rack. Follow us on twitter @marketing3D for more updates and information!

Product 100

Product Mobile Marketing Interactive Marketing Tagging 100

Hubspot

DECEMBER 7, 2020

That being said, marketers need to create effective ways to gain audience attention during their presentations — one of those is interactivity. According to the Oxford Dictionary , interactivity is defined as how two people work together and influence each other. Why are interactive presentations important? Use a PowerPoint.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 1) Etica Wines. 2) Spotify. 3) IdeaPaint. 3) IdeaPaint. 4) Dropbox.

Twitter 79

Twitter Examples Brand Identity Branding 79

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 98

Twitter Service Tips Eye-Tracking 98

Bluetext

AUGUST 17, 2023

In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” In this blog post, we will delve into the rebranding of Twitter to X and explore what it means for marketers.

Twitter 45

Twitter Communities Marketing & Strategy Paid Search Agency 45

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Interactive content maximizes reader engagement by ensuring that your reader isn’t just visually engaged, but that they’re also physically engaged using their keyboard or mouse.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 78

Twitter Eye-Tracking Keywords Work Management 78

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Webbiquity

MARCH 28, 2023

It also happens to be interactive, which gives it yet another edge (more on that in a minute). Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. This will keep them fresh and remind crawlers to come visit them again.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. With this sizable user base, it’s a great way for companies to interact with their customers. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. Here are a few of our favorites.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel. Interactive content is content types that demand engagement from your users. Try it out here !

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Hubspot

MARCH 2, 2018

Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016. There’s no denying that Twitter is a great social media tool. Luckily, Twitter’s advanced search can. Click “search” to see results.

Twitter 76

Twitter Hubspot Intent Webinar Metrics 76

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Biznology

NOVEMBER 13, 2014

Six years ago, NYU professor and author Clay Shirky, affirmed that “the problem is filter failure, not information overload.” ” The problem of having more information around than what we can possibly process has been with us since ancient times. Twitter showed the significance of trending topics.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Marketing Insider Group

NOVEMBER 15, 2021

Take this information one step further and you have a gold mine of information. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Convince & Convert

DECEMBER 4, 2015

While the focus for marketing and sales teams has shifted to a more relational, organic approach to customer interaction, we can’t ignore the impact that paid ads have in the social media landscape. More specifically, I’m talking about Twitter advertisements. Overall, it seems that yes, Twitter ads can and do work.

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Biznology

JUNE 18, 2015

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. The execution of interactivity on these services is a bit clunky. How It Works.

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Executive Summary: Best Times To Post On Twitter In 2022. What is the best time to post on Twitter today?

Twitter 52

Twitter Analysis Research Best Practices 52