Sales Engine

FEBRUARY 25, 2016

Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It also compiles data on customer interactions across all channels.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

SnapApp

OCTOBER 16, 2015

And what better way to bring a five-tier model to life than through an interactive assessment ? Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool. The Challenge. The Solution.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They are providing thoughtful, relevant interactions that answer complex customer needs –– without the customer having to speak to a sales representative directly. This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Sales Engine

FEBRUARY 25, 2016

Most zoos have live exhibits, video exhibits, interactive exhibits, and plenty of benches to just sit and relax. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. It also compiles data on customer interactions across all channels.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. That information is key to creating content people will be interested in.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

SnapApp

AUGUST 20, 2015

Keep reading to find out how you can use interactive content to offer shorter lead forms, increasing your conversion rates while gathering all the prospect data your heart desires. . When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

The Point

JANUARY 6, 2012

Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. See thumbnail at right.) The difference in the new design is striking.

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Prophix uses SnapApp and Eloqua to provide interactive content in drip campaigns. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Adobe Experience Cloud Blog

MARCH 22, 2018

Customers have come to expect personalized experiences and interactions through their preferred format or channel. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. You can get this vital information by reverse-engineering organic search results.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Optinmonster

MARCH 13, 2024

Here’s an example from Rich Page , a conversion rate optimization (CRO) expert, who used OptinMonster to create an interactive popup. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Huptech Web

OCTOBER 27, 2023

Some of the Best Practices for Gated Content as a Marketing Strategy FAQs – Frequently Asked Questions Maximize Your Marketing Strategy By Leveraging Gated Content Introduction Can we use marketing to gather customer information without making them feel invaded? It’s a balance companies need to find.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

KoMarketing Associates

APRIL 19, 2016

Additionally, since the visitor has likely made at least one other touch with your brand at this point, asking for basic personal information to start the conversation is acceptable here. White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio. 2015 B2B Web Usability Report. HubSpot Pricing.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Feature the white paper on your website and as an email offer. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Only B2B

MARCH 13, 2020

SQL may be at a stage where they are weighing their options and could turn into your customers within the next 24 hours if provided with the right incentives and information. Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. How to qualify a lead as MQL or SQL?

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. This treasure trove of discovery information and assessment results can be leveraged to make you and your team smarter with each and every engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SnapApp

MAY 14, 2014

The good news – interactive content can help you achieve these goals. To support its “Reimagine Work” campaign, Cornerstone OnDemand created a series of interactive engagements designed to lead prospects to download relevant white papers as part of its core demand generation efforts. Download our latest white paper!

Demand Generation Agencies 48

Demand Generation Agencies Content Marketing Paid Search Agency Planning 48

SmartBug Media

NOVEMBER 15, 2019

Share specific stories about how your SaaS offering solved major problems and make case studies come to life with anecdotal information about solutions, with titles built around keywords your audience is searching for. When marketing SaaS offerings, the delivery of the information is crucial. Get Smart About Distribution.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

SmartBug Media

DECEMBER 17, 2019

A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitor's information in exchange for a desired offer. The information from the form fields is then stored in your leads database. The person fills out a form which converts them from a visitor into lead.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. . Are you using interactive content marketing apps to engage your users like DemandGen?

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

The ABM Agency

FEBRUARY 16, 2021

Identifying your target account list and key decision-makers: There are different ways to identify your initial target account list and those with the buying power within the account—including proximity research, analyzing the market, social media, and taking a deep dive into the information already in your CRM or ERP. . information and data.

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

KoMarketing Associates

JULY 14, 2015

Each of these visits and interactions with the brand builds awareness among the customer base. Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Resource Sections.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

SnapApp

JANUARY 11, 2018

At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Create high quality content that helps your potential future customers learn and informs their purchasing decision.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

SmartBug Media

FEBRUARY 17, 2020

You trade your email for a white paper or to sign up for a mailing list, and just above the “agree” button is a little checkbox that usually says something along the lines of “Yes, it’s OK to send me promotional emails.”. They allow you to get information about the recipients that have complained about your emails.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Think right time, right information. Enter into your information product funnel.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

SnapApp

SEPTEMBER 30, 2015

Get ready to be inspired to create your own interactive content ! . O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. What Kind of Morning Person Are You?

Personalization 48

Personalization Examples Content Marketing Planning 48

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100