interactive 
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.
The Point
APRIL 30, 2012
I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.
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The Point
FEBRUARY 14, 2012
By doing so you’ll broaden the appeal of the information and make the appeal of downloading each individual asset from your Website less attractive. Also, sell the offer in a way that stresses the convenience of responding via the form using phrases like “instant download,” or “emailed instantly to your inbox.”
The Point
JANUARY 6, 2012
At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. It was the ideal choice here, allowing us to empower user interactions like commenting, resource ratings, social network sharing, as well as any future functionality.”.
The Point
MAY 30, 2012
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Here’s how the campaign worked: 1. We think the campaign has much more potential,” says Raczkowski.
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