At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. Since our agency was founded, we’ve compiled a significant store of informational content, and so, like many companies, our site’s resource center quickly grew from a single page, relatively clean and easy to browse, to a veritable laundry list of white papers, ebooks, podcasts, videos and more. Ratings and comments add a new level of interactivity and entice visitors to view content that other users found useful. MORE >>

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Upon clicking on the ad, the mobile user was taken to a Marketo-hosted mobile landing page (see image below) that asked for the user’s email address so he/she could be sent information about BYOD that could be subsequently forwarded to colleagues in IT. Here’s how the campaign worked: 1. MORE >>

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. Revenue Performance Management, or RPM, is a strategy to optimize interactions with buyers across the revenue cycle in order to accelerate predictable revenue growth. Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth. MORE >>

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio. The big announcement during Phil’s keynote is Marketo’s introduction of a new set of product tools to help marketers engage in social media–something marketers have been pining for. Currently, she is a member of Marketo’s board of directors. MORE >>

Are you measuring each tweet, blog post or other interaction? You are able to get different metrics such as page views, interactions, quality of posts and detailed insights into your fan base. HootSuite – This tool is an integrated system that allows you interact through different social networks such as Twitter, Facebook and more. PostRank – This service monitors and collects social interactions with online content in real-time across the web. But with the ever-expanding mix of tools and measurements, what are some of the more important trends to look at? MORE >>