Trending Sources

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing. As the fourth wave of content marketing, this interactive content is the future. The Fourth Wave of Content Marketing. have no idea.

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Starting a conversation through dynamic content lets you deliver more value to your audience, and get more information in return. How else can you capture important information? Start By Being Interactive. The problem? So what’s a marketer to do? Start Small.

Vidyard Gains Momentum Among Marketo Users

Vidyard

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 –  Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”. About Marketo. For more information, visit www.marketo.com.  .

Evangelizing a Content Marketing Program

actually choose to read, watch, and interact with is. in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. metrics are the core components that inform how you. All rights reserved. Introduction 4 II. Why This Guide 6 III.

The Marketing Nation Roadshow [Interactive Map]

Modern B2B Marketing

To find a Roadshow near you, check out our interactive map below. Simply click on the nearest arrow on the map (or just tap, if you’re viewing this on a mobile device), and you’ll see the date of our Roadshow, the exciting speaker you’ll be hearing from, a link to more information, and (just for fun) an interesting fact about each city we’re visiting.

[Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity 

Modern B2B Marketing

And your audience is eager to improve their lives with these devices and provide marketers with information for more personalized communications. Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? View the infographic in a new window here.

How Qvidian Accelerated Sales Using Interactive Content

SnapApp

And what better way to bring a five-tier model to life than through an interactive assessment ? Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool. Bringing your solution to life is one of the most important hurdles for a successful sales conversation. The Challenge. The Solution. The Results.

How to Reduce Unsubscribes Using Subscription Management

The Point

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes. Maybe what they really mean is “I’m not interested in this topic.”.

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

You probably already know about leveraging your marketing automation with interactive content. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? That is why many marketers are incorporating interactive content into their overall strategy. This:  .

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. We live in a word of information abundance and attention scarcity – and the pace of information creation is accelerating.

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

You have a marketing automation system in place, but are you getting the most out of it?  By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. Interactive content is content that creates a dialogue with your audience that leads to an exchange of information.  Why interactive Content?

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues. It comes back to data, however — the elephant in the room for personalization. What has driven rise of Amazon?

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

How to Woo B2B Buyers With Interactive Assessments

SnapApp

Sometimes called a persona or personality test , an assessment is an interactive questionnaire structured to match people with specific personalities, patterns, or identities based on their responses. And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content. Unconvinced?

The Writing’s on the Wall: Starting a Conversation With Interactive Content

SnapApp

Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Along with SnapApp, speakers from Wistia , Uberflip , and KoMarketing presented to a room full of Marketo enthusiasts on how to amplify their marketing automation platforms with different forms of content campaigns. Putting Interactive Content in Action. Starting a Conversation.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. Revenue Performance Management, or RPM, is a strategy to optimize interactions with buyers across the revenue cycle in order to accelerate predictable revenue growth.

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

SnapApp

Keep reading to find out how you can use interactive content to offer shorter lead forms, increasing your conversion rates while gathering all the prospect data your heart desires. . Visitors are also less likely to provide real data for more sensitive information -- check out Marketing Sherpa’s graph on the most and least accurate areas for form-submitted information: .

Field 22

B2B Marketing Trends for 2016

But as B2B buyers complete more of their journey before ever interacting with a. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

One Small Step for Marketo, One Giant Leap for the Marketing Nation

Modern B2B Marketing

Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Large-scale trends, such as increasingly self-directed consumers and broad and instant availability of information online, are changing the role and responsibilities of the marketing department in most organizations around the world. B2B Marketing

Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

Modern B2B Marketing

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio. foundation of data –who are your key influencers?

Should I Remove Offer Content from My Website During a Campaign?

The Point

By doing so you’ll broaden the appeal of the information and make the appeal of downloading each individual asset from your Website less attractive. B2B Marketing Copywriting Creative Demand Generation Interactive Design Landing Pages lead generation Offer Strategy landing page design lead nurturing best practices lead nurturing strategy marketo landing pages

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere. It was the ideal choice here, allowing us to empower user interactions like commenting, resource ratings, social network sharing, as well as any future functionality.”. See thumbnail at right.)

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.  Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.).

Link 111

What Are Interactive Galleries?

SnapApp

According to the Social Science Research Network, 65% of people are visual learners – in fact, the brain processes visual information 60,000x faster than text. “ So why are you still writing ?” And secondly, interactive content – which provides a more engaging and faster experience – combined with the above stats makes galleries an obvious tool to add to your marketing toolkit.

Marketo Marketing Nation Summit – Learning Starts Now

ANNUITAS

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers. This live interaction is an invaluable part of Summit.

Marketing Automation, Set It and Forget It

Puzzle Marketer

If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Ultimately this information allows the marketer to better target messages and promotions to individuals based on their stated and implied interests. 10 best practices that utilize marketing automation: Contact Registration – Capture your customer or prospect’s information at every chance you get. Marketing automation, what is it? You can scale your processes. Probably everyone.

Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Modern B2B Marketing

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. And it is social that has helped create even more sources of information. Content! Great stuff!

Are White Papers Dead?

The ROI Guy

Evolving to Interactive White Papers The good news is that a solution is available to make white papers the king of content once again, by evolving them to be interactive. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.

Paper 25

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

Are you measuring each tweet, blog post or other interaction? You are able to get different metrics such as page views, interactions, quality of posts and detailed insights into your fan base. HootSuite – This tool is an integrated system that allows you interact through different social networks such as Twitter, Facebook and more. Where are prospects coming from? Social media?

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! Carefully orchestrate sales interaction. Listen to what their customers are talking about and create interactions around their interests. Create interactive game and quizzes to drive engagement. Be sure to follow The Marketo Summit on twitter at #mus12. We are trending in San Francisco. Awesome.

B2B 5

Rockstars Create Innovation In The Nation: Marketo Summit Recap

SnapApp

The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit. Marketo believes in a ‘Marketing First’ world and announced their plans to become a Customer Engagement Platform. Instead, they need to engage and interact with their buyers. As Marketo refocuses the platform on allowing you to do ‘Marketing First’, they will be looking to their launchpoint partners to help deliver and make the marketing ecosystem balanced. What Type of Interactive Content is Right for You? Meme Hillary!

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Become a trusted advisor by adding value with each interaction and sharing relevant information. Think relevance. Sowing + Nurturing = Reaping.

How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014

SnapApp

Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! We’re attending the Marketo Summit from April 7th to 9th in San Francisco and have begun our own marketing campaign using interactive content.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Since you collect the profile information of a prospect when they subscribe it’s a ‘no-brainer’ to target by role or vertical or need – whatever will give you the biggest uplift and different points in the lead nurturing. think content personalization is the biggest opportunity into 2016 for B2B Marketers.