Remove interactive

Anything Goes Marketing

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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

The first item I would recommend is only ask for the basic information - name, email, company. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

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Old Spice, New Marketing Strategy

Anything Goes Marketing

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information.

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HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves. Typically the item that is being discussed is one that both the author and commenter are passionate about.

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Wake up and Send More Email

Anything Goes Marketing

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

In addition, this information (email clicks) can be tracked. By tracking this information, you can have your inside sales/demand gen team follow up with these prospects on the actual date of the milestone that was outlined and ensure that they are on the path that was outlined which may include a meeting with someone from your company.

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Why I Use Twitter

Anything Goes Marketing

I see Twitter as a huge knowledge share where people continuously pass around information. Not only do I listen to my fellow tweeters, I also look for people that may need assistance in my field and try to contribute to the Twitter information library. The interaction that is achieved on Twitter is the engine the drives it.

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Why B2B websites fail

Anything Goes Marketing

If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. On this follow up email, you can ask for additional information to see if the prospect is truly interested and qualified Blogging is very similar.