Writing on the Web

Trending Sources

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting.

How Do You Choose a Blog Platform?

Writing on the Web

In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. How do you choose a blog platform ? . With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Your assets should range from free to fee: Some information for free, immediate download, no strings. ssets. ocial Media.

Paper 74

How to Blog for Your Business Using Personality

Writing on the Web

Tips to Prevent TMI (too much information). Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. specific information.” Stop Killing Your Content: 3 Reasons Your Content Falls Flat.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

third type of direct selling is a product or information funnel.  I’ll get to that in another post. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly.

CPC 74

How to Become a Pinterest Warrior

Writing on the Web

With a wealth of information about how you can use the service to drive more traffic to your content and improve your brand recognition, this helpful guide will show you everything you need to know in order to start pinning your way to success. Are you using Pinterest effectively? Where should you start? Well, with Pinterest of course!

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. More than ever before, content is king!

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. That’s where it happened: my bloggers block.  I had done the research, accumulated a lot of great information, wrote my draft, but I was bogged down in the editing. But I’m having trouble with my blog writing. 

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio.

Content Marketing Graphic: What’s Missing in this Visual?

Writing on the Web

Have you found useful tools, resources, information or connections through content marketing? What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. How do you do this? What do you think?

Content Marketing: How do you know if it???s working?

Writing on the Web

Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Why can’t we have a report for our blogs? newsletter 75%.

Work 84

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan. Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog?

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

How Content Marketing Works on Pinterest

Writing on the Web

Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. The key to effective content marketing is focusing on high-quality, informative and interesting content. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers! How to Share.

Work 112

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Let’s face it, there’s a lot of information to read on the Web. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? Are you focusing on client needs?

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to  engage visitors  and show you’ve got much more to offer if they stay or subscribe to read more. What goals have you identified for your  blog and website for 2015? Have you created a map to help you reach your goals?

5 Ways to Get Readers to Respond

Writing on the Web

They help readers find the information they’re looking for without backing out of your site and returning to Google. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. Make them feel as if they are a part of the blog.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Tips to Get Your Business Newsletter Read

Writing on the Web

This could range from, “Congratulate on their success”, to, “Contact me for more information.”. Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. That’s it. 10 Ways to Beat the .

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Create awareness of other sources for solutions to your readers’ problems. Engage with other blog authors, build relationships. Provide an opportunity for the blogs on your list to link to your blog ( inbound links ). Content Marketing Institute.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). He told me that the employees (the ones I coach) forward him my newsletter. my success.

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

But lists are clear and concise and can convey information in an easily digestible format. Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. People love visuals.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. You’re.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

By providing information that is uncommon enough to intrigue a visitor. Normally, they are based on real information and designed in a way to give it visual appeal. Anyone can build a so-called infographic without using true information. Detailed Examination – When researching a particular subject, some may skip over information that isn’t pertinent to their post.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post.

Spot 63

Get Found Online: 6 Principles of Quality Content

Writing on the Web

Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post , I shared why SEO and content marketing fit together.  Isn’t it subjective?

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

Writing on the Web

These are stand-alone pages to highlight your core information. These can be informational items, articles, ebooks, audio files, video files, or high ticket one-on-one coaching and consulting services. always give them plenty of bonuses, and excellent follow-up emails with additional information. Are you building a product funnel on your blog? Next Steps. From Free to Fee.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

6 Big Content Marketing Challenges of 2016

Writing on the Web

For the next few months, we’ll spend time focusing on these areas, and make sure that we can offer you good, useful information that can help you get found, get known, and get clients. Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? How to blog.

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

If you use a shopping cart like KickStartCart or a list management of any kind, you (or your VA) can easily set up a page, or widget that can easily capture their information and send them a free download. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. Yes, you are the expert, not the ebook.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza.  It’s May 1 – 3 in Denver and you can get details here. Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. So I’m picky now. Design.

Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information. In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”. Of course you love what you do and the way that you do it.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. And that shift means a different mindset. Not too long ago I came across a great blog post.