Writing on the Web

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Compelling Newsletter Content:2 Big Problems

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Consider how you can link it in your newsletter bio, and how you can use this technique of linking factual information to your story. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Problem #1: Lack of Clarity. Solution #1: Create Clarity. Here’s a little tool I use to create newsletters for my clients. Analogies.

7 Social Media Mistakes Bloggers Should Avoid

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More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free). ocial Media. Like-baiting.

How Do You Choose a Blog Platform?

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In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. How do you choose a blog platform ? . With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?

How to Create a White Paper: Get Found Online and Grow Readership

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If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Your assets should range from free to fee: Some information for free, immediate download, no strings. ssets. ocial Media.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Get Found Online: 5 Question Quiz

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Continue to entertain or inform them through content, based on what they want or need. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for someone to find you doing a search for answers to their problems? Know their mindset.

How to Blog for Your Business Using Personality

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Tips to Prevent TMI (too much information). Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Consider this: If our population is evenly divided between thinkers and feelers, knowing what information will resonate with each group is critical. Let me be clear – neither group is superior to the other – they both process information carefully. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. Blaaah.

5 Ways to Get Readers to Respond

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They help readers find the information they’re looking for without backing out of your site and returning to Google. You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Polls. Make them feel as if they are a part of the blog.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Content Marketing: How do you know if it???s working?

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Granted, I would be a little more informed, but decisions are often based on emotion, not logic or reason. How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Why can’t we have a report for our blogs? newsletter 75%.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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third type of direct selling is a product or information funnel.  I’ll get to that in another post. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly.

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Tips on Writing a Great Blog Post:Give it a Rest

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The same is true for writing quality content – creative blog posts are written by a process : Preparation (Pre-writing) – Gather information and create your plan. That’s where it happened: my bloggers block.  I had done the research, accumulated a lot of great information, wrote my draft, but I was bogged down in the editing. But I’m having trouble with my blog writing. 

Content Marketing Graphic: What’s Missing in this Visual?

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Have you found useful tools, resources, information or connections through content marketing? What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. How do you do this? What do you think?

How Content Marketing Works on Pinterest

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Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. The key to effective content marketing is focusing on high-quality, informative and interesting content. For a social media site to truly step into the spotlight, it has to have something special. What to Share. Inspire your followers! How to Share.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan. Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog?

Best Kept Secret of an Email Newsletter Bio

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Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio.

Tips to Get Your Business Newsletter Read

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This could range from, “Congratulate on their success”, to, “Contact me for more information.”. Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. That’s it. 10 Ways to Beat the .

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Let’s face it, there’s a lot of information to read on the Web. Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? Are you focusing on client needs?

Newsletters, Social Media, Blogs: What’s Best?

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Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). He told me that the employees (the ones I coach) forward him my newsletter. my success.

Managing Your Newsletter Email List:5 Must-Do’s

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Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. If you’ve created some groups in your phone or email contacts, you’re a step-ahead; you may be able to export these groups into spreadsheets or databases, which could allow you to track more information for each contact, send group emails and newsletters.

Top 5 Content Marketing Blog Aggregators

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Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Create awareness of other sources for solutions to your readers’ problems. Engage with other blog authors, build relationships. Provide an opportunity for the blogs on your list to link to your blog ( inbound links ). Content Marketing Institute.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post.

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6 Easy Blog Posts You Can Write to Attract Readers

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But lists are clear and concise and can convey information in an easily digestible format. Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. People love visuals.

Your Business Newsletter: What’s Your Brand Personality?

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It should include tips and information that invites your prospects and clients to take action. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. It’s a part of your brand. The  gecko. The  bunny.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to  engage visitors  and show you’ve got much more to offer if they stay or subscribe to read more. What goals have you identified for your  blog and website for 2015? Have you created a map to help you reach your goals?

Blog Content: 4 Ways to Make Your Blog Unique

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By providing information that is uncommon enough to intrigue a visitor. Normally, they are based on real information and designed in a way to give it visual appeal. Anyone can build a so-called infographic without using true information. Detailed Examination – When researching a particular subject, some may skip over information that isn’t pertinent to their post.

Expert Ebooks: More Ways Ebook Writing Goes Wrong

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Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information. In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”. Of course you love what you do and the way that you do it.

Online Persuasion: Seeing Through the Eyes of Customers

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Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. And that shift means a different mindset. Not too long ago I came across a great blog post.

Business Newsletters: Is Your Newsletter Still Relevant?

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It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step. I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? It makes a statement that speaks to my brand.”.

6 Tips for Easy Ebook Promotion with Social Media

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If you use a shopping cart like KickStartCart or a list management of any kind, you (or your VA) can easily set up a page, or widget that can easily capture their information and send them a free download. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. Yes, you are the expert, not the ebook.

Get Found Online: 6 Principles of Quality Content

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Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post , I shared why SEO and content marketing fit together.  Isn’t it subjective?

2 Writing Tips for Expert Ebooks from TED Talks

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Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. I’m a big fan of the 20-minute video talks from experts on TED.com. In this post, I suggest a couple of writing tips culled from these great presentations. TED Talks are truly inspiring. How will my readers benefit?

5 Uses for Your Business Blog

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Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. 3. photo courtesy digitalart ). 1.

Expert Ebook Writing: Prepare or Just Do It?

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Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Information, inspiration, entertainment – what’s compelling? Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Unique about your ideas? Make a List.

2 Goals for Experts Who Write Ebooks

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This also means you can provided short, targeted information in your ebook, rather than everything you know. Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author. They’re in a professional service business helping others (as a coach, consultant or leader) and want to share their wisdom with a wider audience.

Writing Services & Quality Leadership Content for Coaches

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P.S. If you are interested in renewing your subscription, be sure to check your email for information on additional savings. If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

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Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Who cares?

Business Newsletter Tips: Don’t be the Grinch this Holiday

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But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. This way I can keep my newsletter to a manageable length that I can format for easy scanning, and still include enough valuable information that solves a problem. Your audience will appreciate your attention to detail, as long as you provide value.