WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. However, in that wealth of content, it's easy to overlook something. Here are two events that deserve special attention.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. First, Pageflakes is working with schools and educational boards to help them organize their class schedules.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

NOVEMBER 17, 2009

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

DECEMBER 21, 2009

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. For the fee-based versions, pricing ranges from about $200 per year for the light (organic search data only) to $500 for the Pro (includes AdWords information) offering.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

JULY 21, 2009

Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone. Tell me something interesting.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

AUGUST 11, 2008

Socialcast is focused on using social dynamics to solve organization's internal information problems. The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

APRIL 24, 2008

Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message. Offer additional information, such as a white paper or interview with a key executive or product designer.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

NOVEMBER 17, 2008

Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JULY 15, 2009

Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform. Her post provides more details about the purpose, goals and future plans for the BMZ site.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

JANUARY 11, 2010

Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Unlike a company website, Twitter is immediate, informal and personal. Twitter is a much more casual and conversational.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

FEBRUARY 27, 2009

Jared’s focus is on managing the convergence of traditional and new media to effectively influence, inform and engage key audiences. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

NOVEMBER 23, 2009

And, tired of filling out the same information over and over for each new social networking or profile site? DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 16, 2009

The tool will return a large list of related keywords, along with average volume and advertiser competition information, from which you can choose to add to your campaign. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JUNE 23, 2008

Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather Not all of the terms that a keyword suggestion tool identifies as "related" to your initial list will really apply to your product, service or information.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

FEBRUARY 20, 2007

Separating ISPs from actual companies is a manual effort with most web analytics programs, but the information is crucial to knowing which B2B prospects are returning to your site frequently for more information. Fourth, sources of website traffic and associated trends.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). How can you use this information? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? This is because other advertisers have not had success with these keywords.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

DECEMBER 31, 2009

Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that "they are more reticent to share information, less likely to leave comments and a bit slower to join groups."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MAY 20, 2006

And it isn't just the big three credit reporting agencies who have this information; almost anyone with a checkbook and a lick of creativity can get the information, including your insurance company. Unfortunately, that little company knows a lot more about you than it does about protecting that information. You may not want to.)

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 4, 2007

And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Concern centers around cookies. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

JULY 7, 2008

Microsoft's Robert Scoble became legendary for this, and in this interview with Rodney Rumford of FaceReviews , he talks about how a large corporation like P&G could use very informal video to communicate with their market: The importance of polished production values also depends on who a company is trying to reach with its message.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 21, 2007

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. Also make sure sales is involved—they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

SEPTEMBER 2, 2009

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. Like traditional PR, it is a "top of funnel" tool. It's as much about reaching influencers as prospects. Search is for lead generation, or more accurately, name generation.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

JULY 9, 2007

Give your readers a way to respond to you and share your information. And most importantly, give them news and information worth sharing. ** technorati tags: interactive PR, Seana Mulcahy, MediaPost, David Meerman Scott, The New Rules of Marketing & PR, book, Six Pillars blog, social media, Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

OCTOBER 9, 2007

For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Keep the contact form short. Don't confuse the visitor with multiple navigation options —but do provide some. Offer an incentive for response.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

NOVEMBER 5, 2008

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]." That would be.Twitterbation?

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

NOVEMBER 5, 2006

accounting, legal services, information technology consulting, marketing) and answers questions such as: - What can you do during the business development process that will have the most influence on the decision maker? Click here to participate in the study.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20