Trending Sources

7 Reasons Every Business Needs to Twitter


Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Unlike a company website, Twitter is immediate, informal and personal. Here are seven reasons every business needs to be on Twitter. Social Tagging

The ROI of Website Redesigns per Forrester


The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Also make sure sales is involved—they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say. All groups benefited from the effort, however.

How Trade Publications Can Capitalize on Content Marketing and Social Media


Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline).

4 Ways to be a Better B2B Twitterer


Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone. There's a tremendous amount of interest in Twitter among b2b marketers. Nobody wants to be a dork. Help me do my job better. Make me laugh.


Stop Killing Your Content: 3 Reasons Your Content Falls Flat

However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. specific information.” Stop Killing Your Content: 3 Reasons Your Content Falls Flat.

Does More Twitter Followers Equal More Traffic?


don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it. Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). More quality, less quantity.

Best of 2008: SEM Landing Pages


12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options. Here are a few of the best posts about SEM landing page design from last year.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored


The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner.

The 4 C's of Social Media


Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Social Tagging

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

What's Next for B2B Social Media? FYIndOut Now


In addition, FYIndOut lets each vendor know who else is getting the lead (so vendors can position themselves accordingly when they contact the buyer) and provides LinkedIn information from the buying company (so the vendor can check for connections there). How can b2b firms approach social media more strategically? Vendors have products and services designed to solve those problems.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool


Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]." Most Web 2.0 Twitter, however, stands alone. That would be.Twitterbation? variety.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. Not useful, no follow.


Fishing for B2B leads? Choose the right bait.


Several examples are shown in this illustration: Sweepstakes require very little involvement; a site visitor gives you their basic contact information in hopes of winning an iPod, a trip to Hawaii, or whatever. Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. The same principle holds true in b2b lead generation.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Social Media Now Top Information Source for B2B IT Buyers


Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. B2B IT decision makers are increasing less interested in advertising and more eager to get unbiased information from their peers. hours for published editorial content and 2.9

How to Get Bloggers to Write About You


Blogs are also influential, trusted sources of information for buyers, particularly in the B2B space; the most recent ITtoolbox/PJA IT Social Media Index Wave II report updates earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content."

Social Media Isn't Only for Virtual Events


They also know that their audiences are early adopters of technology to receive, consume and communicate information to each other. Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Virtual events have received a lot of attention recently as an effective way to communicate with your audiences without the costs associated with an in-person event. The same goes for social media technology. And they did it for FREE.

Best of 2009 (So Far): SEO Guidance, Part 4


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

SEO Tool Review: SEMRush


In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. For the fee-based versions, pricing ranges from about $200 per year for the light (organic search data only) to $500 for the Pro (includes AdWords information) offering.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?


Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. But be careful about how much and what type of personal information you post. The information will be there forever.

Best of 2009 (So Far): Search Engine Marketing


What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.


Best of 2009 (So Far): Cool Web Tools, Part 2


And, tired of filling out the same information over and over for each new social networking or profile site? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. with Bing.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. You’re.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1


Marketing Automation: Bringing a Gun to a Knife Fight


Buyers no longer rely on sales people for basic information or exploratory "consultation." They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. The hard part is mapping out the information delivery process. Many marketers are starting to get this.

Best of 2009 (So Far): Social Media Marketing, Part 2


ask questions, retweet interesting information from others, and when retweeting your own stuff, make sure it has value to the reader and isn't just self-promotion) and "Some Positives to Throw Back" when people argue that Twitter is a waste of time, such as Twitter's value in breaking real-time news and quickly collecting market feedback. tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1


Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). How can you use this information? What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? If you have any experience with this tool, feel free to share it in the comments.


Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

A Better Way to Launch New Products - Rolling Thunder


Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. Information overload makes it more likely that even big announcements will be missed. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. Why does the following still sound familiar?

Best of 2008: Cool Web Tools, Part 3


For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year. Clinton" and "Whitewater").


Best of 2008: Random but Interesting, Part 2


tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences?

Social Media, Email and Search: The "Elite Trio" of Online Marketing?


It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The three tools have much different purposes.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Best of 2008: Blogging for Business, Part 3


by Writing On The Web The remarkable Patsi Krakoff presents eight tips for writing blog posts that stand out by both informing and entertaining readers, such as: telling a story; revealing a mistake you made and the lessons learned; or hardest but most valuable of all, rising above cliches and providing a higher level of current thinking. How can generate more targeted traffic to your blog?