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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation. Research. Ratings and Rankings. Not possible. Events (Online or Offline).

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone. There's a tremendous amount of interest in Twitter among b2b marketers. Nobody wants to be a dork. Help me do my job better. Make me laugh.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Also make sure sales is involved—they (should) know better than anyone else what information your prospects want, as opposed to simply what you want to say. All groups benefited from the effort, however.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Search is the most important source of information during the research phase, while discussion groups and blogs are the most heavily used tools for narrowing a vendor list and conducting a final evaluation. B2B IT decision makers are increasing less interested in advertising and more eager to get unbiased information from their peers. hours for published editorial content and 2.9

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. For the fee-based versions, pricing ranges from about $200 per year for the light (organic search data only) to $500 for the Pro (includes AdWords information) offering.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. But be careful about how much and what type of personal information you post. The information will be there forever.

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How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

Here's an actual example from someone who sucks at Twitter, with only identifying information obscured: Note the complete lack of a web link or bio and the use of the default Twitter background and avatar. These are people who definitely do not suck at Twitter. They are intelligent, discerning, helpful and social. They aren't celebrities. How do they do it? Twitter Bio Leave it blank.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

And, tired of filling out the same information over and over for each new social networking or profile site? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. with Bing.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

ask questions, retweet interesting information from others, and when retweeting your own stuff, make sure it has value to the reader and isn't just self-promotion) and "Some Positives to Throw Back" when people argue that Twitter is a waste of time, such as Twitter's value in breaking real-time news and quickly collecting market feedback. tools (delicious, Feedburner, LinkedIn et al.),

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Buyers no longer rely on sales people for basic information or exploratory "consultation." They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. The hard part is mapping out the information delivery process. Many marketers are starting to get this.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). How can you use this information? What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? If you have any experience with this tool, feel free to share it in the comments.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. Information overload makes it more likely that even big announcements will be missed. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. Why does the following still sound familiar?

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

For famous names, it can help find information such as occupation, birth and death years, nationality, and "trigger links" (e.g. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? You'll find all of these and others in this final set of cool web tools and resources from last year. Clinton" and "Whitewater").

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences?

Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The three tools have much different purposes.

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

by Writing On The Web The remarkable Patsi Krakoff presents eight tips for writing blog posts that stand out by both informing and entertaining readers, such as: telling a story; revealing a mistake you made and the lessons learned; or hardest but most valuable of all, rising above cliches and providing a higher level of current thinking. How can generate more targeted traffic to your blog?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Without revealing any confidential information, both companies develop business software, target department heads and directors in midsize to large organizations with their messages, and run their AdWords search ads only in North America. Google's content network can be a valuable addition to any AdWords search marketing program. These ads have both branding and direct response value.

How to Create a Cool Social Media Email Signature

WebMarketCentral

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It helped. A lot. In fact. The post included several creative examples of social media signatures, though most are are text-based. Click "New." 6.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

Social media buttons are common, but the author provides an easy coding technique to automatically collect the dynamic information for the bookmark service, so that when the button is clicked, the attributes in the tag will automatically populate the title and URL boxes. Procedures are illustrated using examples from Georgia planning, developing and promoting her Fruit for All blog.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

There's more, so check out the executive summary PDF for additional information on the continuing evolution of search marketing from MarketingSherpa. ** technorati tags: MarketingSherpa search marketing benchmark report PPC Forbes Insights Gartner Research b2b SEO social media PPC keyword costs Facebook Google content network media buying interactive PR del.icio.us content network. Maybe."

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Where can you find the best SEO tools and resources (I mean, other than here)?

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

don't tweet false or spammy information, I don't want to read it, and I don't want to be associated with those who produce it. Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). More quality, less quantity.

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. A new B2B marketing community site , B2B Marketing Zone officially launched today. Additional bloggers meeting the high standards for the community will be added over time.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world?

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. Looking for the best career search websites? Specialty search engines? The story behind LOLcats? Find music online?

Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Greater availability of information requires greater transparency, but also leads to richer conversations. Professional informality —conversations used to fall reasonably neatly into two groups: public communication, which was formal (a press release, a carefully crafted "quote" from an executive, on-the-record interviews, etc.) and private conversations, which could be informal.

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). The tone is a bit spammy at times, but the information is valuable.

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. It’s a question we hear a lot. And for good reason. Yes and no.

Best of 2008: SEM Landing Pages

WebMarketCentral

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options. Here are a few of the best posts about SEM landing page design from last year.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner.

The 4 C's of Social Media

WebMarketCentral

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Social Tagging

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

The tool will return a large list of related keywords, along with average volume and advertiser competition information, from which you can choose to add to your campaign. 3. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts. Bid on your own company name. Use SEM terms for SEO.

Off Topic: Stimulus Can Wait

WebMarketCentral

last evening) to examine the legislation, comment, and then act in a thoughtful and informed manner. First off, this post will not be a political rant, just an appeal to common sense. The U.S. The non-partisan Congressional Budget Office (CBO) has estimated the total cost of the bill at $3.27 The Senate is poised to vote on the bill as well. It's going to take time to fix.'"—there