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The 26 Best All-in-One SEO Tool Suites

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Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. SEO has a lot of moving parts. Best all-in-one SEO tool suites. 10) Raven SEO Tools.

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Five Strategies for Improving Customer Experience

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Inform your stakeholders. Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Image credit: The Blue Diamond Gallery. Price and Value.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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It helps keep you connected and informed. 7) It helps (a lot) to recognize others. But it supplies so much information, it can be easy to get distracted by superficial metrics. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters. Or right after lunch.

The 29 Best Social Media Monitoring Tools

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The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Google Review Count:  345.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

49 Noteworthy Social Networking Stats and Facts

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Digital Information World ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Twelveskip ). 8.

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The 24 Best Visual Content Creation Tools

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How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Pricing:  free. Siasat.

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7 Common Myths About Big Data

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Big data enables your firm to be better informed and to make better decisions as a result—meaning it has strategic, not merely technological value. Ramirez, as quoted by Data Informed : “The biggest misconception about big data is that it is a technology issue. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data fixes all problems.

22 Tantalizing Content Marketing Stats and Facts

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In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 34% watch product and informational videos. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Image credit: MarketingProfs.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Five Content Marketing Tips for B2B Success

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The next key is to strike a balance between providing useful, informative content and promoting a brand and its products. Guest post by Mark Pinnes. Business content is a turn off for 70% of consumers—that’s according to research by Flagship Consulting in association with The Economist Intelligence Unit. Image credit: Wikimedia. It’s about quality, not frequency.

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Your Employees May Be Your Best Untapped Brand Advocates

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Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Ask your prospective SEO consultant or agency to provide you with a generic sample report so you see what type of information is included and how it is presented. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads.

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The 17 Best Keyword Research Tools for SEO and SEM

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query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That’s where keyword research comes in.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

5 Essential Elements to Include in Every Sales Pitch

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Rather than a desperate bombardment of information (some of which will hopefully stick), a sales presentation should be a sales conversation, says Jacquelyn Smith of Forbes. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor.

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The 32 Best Twitter Marketing Tools

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Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) You can get deeper information about your followers, where they are located, and when they tweet.” —  Google Review Count:  436. like it.” — 

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How To Turn Video Marketing Into a Successful SEO Strategy

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This video content needs to be informative and benefit people seeking this information on Google or on their website.If you think you can stuff keywords into the title of a mediocre video, think again. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Select a Topic That Will Be Beneficial To The User.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. Forbes ). 6.

The 29 Best Web Analytics Tools

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But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” —  Sample review:  “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. ” Analytics tools can ultimately help measure ROI. 29) KYA.

6 Tips for Encouraging Your Team to Blog

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Be sure to keep contributors informed about traffic to their older blog posts as well as their more recent work, as a well-crafted blog post can continue to draw readers for two years or longer. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Ask Each Employee Personally. Give Them a List of Topics.

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The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Insufficient or hard-to-find information. B2B websites need to provide different types of information based on buyer personas, specific concerns or topics of interest, and different formats (text, images, video). Each member of the buying committee will have his or her own questions and unique information needs. This post originally appeared on MarketingProfs. Mixed messages.

34 Compelling Content Marketing Stats and Facts

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Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( 41 Stories ). Only about half of marketers try to connect content to sales.

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13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Technical information and specifications are the next-most important topic. MediaPost ).

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18 of the Best Content Marketing Strategy Guides of 2013

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Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’” But where does one begin?

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Seven Ways to Humanize B2B Marketing

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Use whatever information you have at your disposal to make your emails and other communications as individualized as possible. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated.

20 Expert LinkedIn Guides

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Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Guides to Using LinkedIn for Career or Networking. Want a Job?

35 Stupendous Social Networking Facts and Stats

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Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. Twitter is where millennials turn for business and financial information as well as sports. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. TopRank ).

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14 Dazzling Digital Marketing Stats and Facts

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Information Management ). Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1. MediaPost ). 4.

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The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Here are half a dozen of the most popular, as ranked by reviewers.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Uses information from public sources to reveal the websites that likely belong to the same owner. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Google Review Count: 400,000.

83 Exceptional Social Media and Marketing Statistics for 2014

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54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. ( B2B Marketing ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. MarketingCharts ). 7.

14 Brilliant B2B Marketing Strategy Guides

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In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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Make sure that your blog is offering useful information first and foremost, and then figure out ways to organically tie it back to whatever you’re selling. You might write a post like “5 Ways to Tone Your Arms and Chest” and while you are doling out valuable information, you also link to some of your equipment that will get the job done. Guest post by Eric Brantner. But not you.

The Five Best Infographic Creation Tools and Services

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While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial.

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14 Fortuitous SEO and SEM Stats and Facts

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Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. close rate.

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How to Use Social Media for Event Marketing [Infographic]

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Among the key points: • Social media marketing budgets are projected to double over the next five years. • Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. • A Facebook event listing can serve as an information hub for attendees. Check out the complete infographic for more ideas.

23 Outstanding Social PR Guides

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Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns. Image credit: PRNews. Are they still important for SEO?

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