Webbiquity

Trending Sources

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

You provide background information to give the reader context. This clearly explains to them how you plan to use their information. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. ” That’s what you’re aiming for. Title.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

It helps keep you connected and informed. 7) It helps (a lot) to recognize others. But it supplies so much information, it can be easy to get distracted by superficial metrics. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters. Or right after lunch.

How Does Content Marketing Help with SEO?

Webbiquity

By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. What is the difference? How do they work together?

SEO 124

The 24 Best Visual Content Creation Tools

Webbiquity

How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Pricing:  free. Siasat.

Tools 91

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 34% watch product and informational videos. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Image credit: MarketingProfs.

Stats 128

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help.

Best 116

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That’s where keyword research comes in.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Ask your prospective SEO consultant or agency to provide you with a generic sample report so you see what type of information is included and how it is presented. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads.

SEO 97

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Rather than a desperate bombardment of information (some of which will hopefully stick), a sales presentation should be a sales conversation, says Jacquelyn Smith of Forbes. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor.

Sales 108

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

Insufficient or hard-to-find information. B2B websites need to provide different types of information based on buyer personas, specific concerns or topics of interest, and different formats (text, images, video). Each member of the buying committee will have his or her own questions and unique information needs. This post originally appeared on MarketingProfs. Mixed messages.

6 Tips for Encouraging Your Team to Blog

Webbiquity

Be sure to keep contributors informed about traffic to their older blog posts as well as their more recent work, as a well-crafted blog post can continue to draw readers for two years or longer. Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Ask Each Employee Personally. Give Them a List of Topics.

Tips 99

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

This video content needs to be informative and benefit people seeking this information on Google or on their website.If you think you can stuff keywords into the title of a mediocre video, think again. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Select a Topic That Will Be Beneficial To The User.

Video 139

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. Forbes ). 6.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( 41 Stories ). Only about half of marketers try to connect content to sales.

Stats 133

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Technical information and specifications are the next-most important topic. MediaPost ).

Stats 122

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’” But where does one begin?

Best 136

Seven Ways to Humanize B2B Marketing

Webbiquity

Use whatever information you have at your disposal to make your emails and other communications as individualized as possible. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated.

35 Stupendous Social Networking Facts and Stats

Webbiquity

Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. Twitter is where millennials turn for business and financial information as well as sports. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. TopRank ).

Stats 120

20 Expert LinkedIn Guides

Webbiquity

Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Guides to Using LinkedIn for Career or Networking. Want a Job?

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Here are half a dozen of the most popular, as ranked by reviewers.

Tools 89

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Uses information from public sources to reveal the websites that likely belong to the same owner. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Google Review Count: 400,000.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Gather keyword information then view it on sophisticated charts and through powerful notes, so you can  see how your keyword has progressed throughout time.” —  Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Google Review Count:  217.

Tools 59

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Make sure that your blog is offering useful information first and foremost, and then figure out ways to organically tie it back to whatever you’re selling. You might write a post like “5 Ways to Tone Your Arms and Chest” and while you are doling out valuable information, you also link to some of your equipment that will get the job done. Guest post by Eric Brantner. But not you.

14 Dazzling Digital Marketing Stats and Facts

Webbiquity

Information Management ). Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1. MediaPost ). 4.

Stats 118

The Five Best Infographic Creation Tools and Services

Webbiquity

While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographic Creation Tools. 1) Piktochart. ” — RazorSocial.

Tools 82

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. ( B2B Marketing ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. MarketingCharts ). 7.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. close rate.

SEM 95

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Among the key points: • Social media marketing budgets are projected to double over the next five years. • Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. • A Facebook event listing can serve as an information hub for attendees. Check out the complete infographic for more ideas.

The 24 Best Online Writing Tools and Apps

Webbiquity

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000. Pricing: free. Pricing: free.

23 Outstanding Social PR Guides

Webbiquity

Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns. Image credit: PRNews. Are they still important for SEO?

PR 137

The 28 Best Influencer Marketing Tools

Webbiquity

Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. An influencer CRM tool, Contactually helps connect your work email to automatically create a relationship database, categorize your contacts so you know who to contact and when, craft messages using relevant information, and follow up on schedule. Google Review Count:  217,000.

Tools 76

Small Business Marketing Optimization Tips for 2016

Webbiquity

The question then becomes how are   you   organizing all of the vital information that’s coming into your small business? Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Data Management. Social media. Social media presence is another key to unlocking success in 2016.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Next, gather information that will support your story. This information might include brand history, important dates, and supporting material such as quotes and anecdotes. An informal, human touch accented by some humor and wit will help you come across as a real person. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content. It’s ideal for sharing pithy observations, news, event-related information, and links to content that’s interesting and relevant to your followers. Image credit: BundlePost. Social Audience Strategy.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? Building an audience and networking? Dustin W.

Google 138