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| Page 1 of 2 | Previous | Next | WEBBIQUITY OCTOBER 5, 2010 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) Twitter users frequently exchange information about products and services.” Am irreverent yet informative post that could have been included instead in the most-entertaining-of-the-year category, but is too helpful not to put here, on how to get more retweets. 51% of active Twitter users follow companies, brands or products on social networks. How you can use it most effectively? | WEBBIQUITY JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010 Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. P De Clerck reports here on research showing that “Three quarters of…buyers use a social media channel at some point in the information cycle…LinkedIn is used by 58% (!) And much more. | | | | | | | WEBBIQUITY OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. No more. Alterian SM2 Freemium. Social Mention. UberVU. | WEBBIQUITY AUGUST 18, 2012 79 Remarkable Social Media Marketing Facts and Statistics for 2012 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And their competition. Which U.S. Tumblr. | WEBBIQUITY DECEMBER 6, 2010 How PR and Social Media Can Work Together bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Since many (most?) Digg this! | WEBBIQUITY SEPTEMBER 12, 2011 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far) Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Which social media monitoring tools should I use? What should I monitor for? But 44.24 | | | | | | | | | -
WEBBIQUITY | MONDAY, JANUARY 24, 2011 31+ of the Coolest Social Media, Search and Web Tools of 2010 handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. These are customizable tools that can be shaped into exactly the right resource for the most important information you need to know.. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? Create animations? Flowtown. namechk. MORE >> -
WEBBIQUITY | MONDAY, AUGUST 16, 2010 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far) Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. MORE >> -
WEBBIQUITY | MONDAY, MAY 24, 2010 11 Myths of Social Media Marketing This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no. Not really. MORE >> -
WEBBIQUITY | TUESDAY, OCTOBER 16, 2012 87 More Vital Social Media Marketing Facts and Stats for 2012 46% of all searches are for information about products or services. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. MORE >> -
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 Laurie Sullivan reports on research from MIT that quantifies how social networks accelerate the spread of information and affect the behavior of members. Brian Wallace shares a series of infographics showing information like social media use by country, the age distribution on various social networks, a timeline of social media sites, and uses for social media at various levels in the corporate hierarchy. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. MORE >>
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