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Your Employees May Be Your Best Untapped Brand Advocates

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Ensure brand resources are readily available to employees — such as information on corporate identity standards, brand guidelines, and the company’s mission. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Willingness to help.

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49 Noteworthy Social Networking Stats and Facts

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Digital Information World ). Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Twelveskip ). 8.

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22 Tantalizing Content Marketing Stats and Facts

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In B2B purchase decision making, text still rules (for now): 80% of business decision makers say they prefer to get vendor information in a series of articles, and 85% prefer text over video. 34% watch product and informational videos. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Image credit: MarketingProfs.

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The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Here are half a dozen of the most popular, as ranked by reviewers.

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Technical information and specifications are the next-most important topic. MediaPost ).

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34 Compelling Content Marketing Stats and Facts

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Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( 41 Stories ). Only about half of marketers try to connect content to sales.

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How to Use Storytelling for More Effective Content Marketing

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Next, gather information that will support your story. This information might include brand history, important dates, and supporting material such as quotes and anecdotes. An informal, human touch accented by some humor and wit will help you come across as a real person. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.

How To Turn Video Marketing Into a Successful SEO Strategy

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This video content needs to be informative and benefit people seeking this information on Google or on their website.If you think you can stuff keywords into the title of a mediocre video, think again. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Select a Topic That Will Be Beneficial To The User.

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35 Stupendous Social Networking Facts and Stats

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Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. Twitter is where millennials turn for business and financial information as well as sports. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. TopRank ).

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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85% of B2B buyers believe companies should present information via social networks. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. Forbes ). 6.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

13 Great Guides to Growing Your Blog Audience

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You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? Email?

Small Business Marketing Optimization Tips for 2016

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The question then becomes how are   you   organizing all of the vital information that’s coming into your small business? Using sticky notes and mobile notepad applications are a start, but there is a much easier way to organize much, much more information. Guest post by John Oechsle. Data Management. Social media. Social media presence is another key to unlocking success in 2016.

The 24 Best Online Writing Tools and Apps

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Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000. Pricing: free. Pricing: free.

18 of the Best Content Marketing Strategy Guides of 2013

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Stacy Thompson highlights three key elements to take into account in order to avoid wasting your (and your prospective audience’s) time, including relevance: “content that neglects to factor in the preferences of the reader is nothing more than what CMI (the Content Marketing Institute) defines as ‘informational garbage.’” But where does one begin?

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Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

The Basics of B2B Social Media Marketing Strategy

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Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content. It’s ideal for sharing pithy observations, news, event-related information, and links to content that’s interesting and relevant to your followers. Image credit: BundlePost. Social Audience Strategy.

14 Fortuitous SEO and SEM Stats and Facts

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Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. close rate.

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14 Dazzling Digital Marketing Stats and Facts

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Information Management ). Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. Marketers in the U.S. 14 Digital Marketing Stats and Facts. 1. MediaPost ). 4.

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Seven Ways to Humanize B2B Marketing

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Use whatever information you have at your disposal to make your emails and other communications as individualized as possible. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. The notion that business buyers are dispassionate and coldly rational is overstated.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

The 12 Best Competitive Intelligence and Benchmarking Tools

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Uses information from public sources to reveal the websites that likely belong to the same owner. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Google Review Count: 400,000.

How to Use Social Media for Event Marketing [Infographic]

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Among the key points: • Social media marketing budgets are projected to double over the next five years. • Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. • A Facebook event listing can serve as an information hub for attendees. Check out the complete infographic for more ideas.

14 Brilliant B2B Marketing Strategy Guides

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In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

20 Expert LinkedIn Guides

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Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Guides to Using LinkedIn for Career or Networking. Want a Job?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

23 Outstanding Social PR Guides

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Justice Mitchell writes a glowing and detailed review of GroupHigh , a tool that helps identify bloggers for outreach by topic (along with supplemental information about each blogger including location, associated/guest bloggers, Moz rank, and other attributes); analyze competitor blogs; and track and measure outreach campaigns. Image credit: PRNews. Are they still important for SEO?

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83 Exceptional Social Media and Marketing Statistics for 2014

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54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done line. ( B2B Marketing ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. MarketingCharts ). 7.

Five Ways to Draw Traffic to a Blog Post

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As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel. However, simply creating content and posting it is not enough to get seen. Hopefully, it’ll get retweeted.

How to Optimize Events with Social Media [Infographic]

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Blog posts covering events either before or after the actual event date are a great way to keep your audience informed. For the latter, it may be very helpful to join a jewelry designer group and post information about tradeshows like MJSA. Certainly, hashtagging is a fast and convenient way of cataloging information. Guest post by Dave Landry. Blogs. LinkedIn. Twitter.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

88 Expert Content Marketing Posts Worth Another Read

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Pam Dyer shares helpful tips on optimizing use of visual content in this helpful and informative infographic. Get the latest trends on how marketers are getting their news and information from Jean Spencer. As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. Image credit: HubSpot. Is your Content Boring? Cohen.

The Real Roadblock to Social Business Success

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They’ll get brand messages wrong, or argue with customers, or reveal trade secrets, or disclose sensitive financial information, or bash competitors, or bash management, or tweet while drunk, or say something racist or sexist, or…whatever. Some will have “management team” pages that list a handful of top executives (though not with any direct contact information).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ). 2. MediaPost ). 3.

How to Create the Perfect Lead Generation Form [Infographic]

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Ask only for essential, basic information. Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. To maximize the odds that will happen, you need to build the perfect lead generation form. Where should you start?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

18 Expert Guides to Using Google+ for Business

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Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? Building an audience and networking? Dustin W.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

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Rather than interrupting prospective customers with content they generally didn’t want (product pitches) while they were consuming content they did (entertainment or news), content marketing entices targeted buyers with entertaining (consumer) or informative (b2b) content that also happens to reflect the company’s brand messages or product/service strengths. ’ Yawn. Adam T.

7 Tactful Ways of Facing The Horrors of Digital Marketing

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You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Guest post by Philip Masterson. Digital marketing is growing rapidly. So far, so good. Horror #1: The Haunted E-commerce.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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Not truly understanding the dynamics of the Web is what leaves executives making strategic decisions using tactical information. The best way to demonstrate that the Web is a market is to analyze three key elements of a market—structure, competition, and information exchange—then examine whether or not the Web exhibits these elements. Good question. The Web is extraordinary.

You’ve Discovered SEO Keywords, But What’s Next?

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Most people track their keywords to inform their content strategy and website design. Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Group Your Keywords. Act on Keywords. The time is right!

5 Top Online Marketing Trends for the Rest of 2013

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This doesn’t mean you should just post information to these sites and then forget about it. If you have a large fan base, but you get no likes or replies to any of your posts, odds are you are posting the wrong information and may need to change your marketing approach, because a successful social media presence will remain an important part of your online marketing profile.

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