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A Healthcare Information Technology Lead Generation Success Story

ViewPoint

billion healthcare information technology company with solutions and services that help physicians, hospitals and health plans operate more efficiently and profitably. A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

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The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. ITSMA’s data says that for high consideration technology solutions, this is a myth. In fact, buyers perceive value in interacting with sales at every stage of the buying process—even the early stages.

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Get 3X B2B Marketing ROI by Nurturing Leads

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The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. Address each account and decision-maker uniquely, meeting their specific needs with specific information in a consultative way to help them progress toward the right solution for them. See more …”.

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Lead Nurturing: Triple Your Marketing Return

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The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. The eighth blog in this series discusses the importance of developing a guide for sales to make sure they understand what a lead is, and have the information needed to properly follow up on one.

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How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)

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I’ve broken down the information into a 3-part blog series—with each part addressing one of three critical steps you must take to set your lead generation program up for success: Part I: Executive sponsorship and periodic reinforcement. (For For example: Sales process information, updated client lists, active opportunities, messaging, etc.)

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

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20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. 20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. 100,000 companies with up to three executive contacts—but with no email addresses.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

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No more making them “earn” the right to information. All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it. All of their efforts will be focused on converting these accounts from contact information to paying customer.