Tomorrow People

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6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

Don’t overwhelm people with irrelevant information. Not supplying enough information about your upcoming product is something you should be mindful of. Busy salespeople, for instance, might see a lot of information that doesn’t directly apply to their department. Conduct informal stakeholder research.

Product 156
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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Accessing relevant information about your chosen competitors can be trickier—but it’s not impossible. There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government.

Analysis 156
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How to write a kickass content marketing brief

Tomorrow People

Some assets will find their audience within the company, for example product information packs, messaging guides, and persona playbooks. In either case, include pertinent information on the audience characteristics, challenges, and priorities, as well as how you intend them to use this asset.

Planning 177
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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Social media is a more informal source of collecting VoC data compared to other methods, but the information you get can be extremely useful. Conclusion.

Opinions 156
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Multi-language video training assets for Atos

Tomorrow People

Reseller partners of the information technology service and consulting company undertake this to more clearly understand where Atos business communication solutions give them an edge in the marketplace. Building on previous projects.

Training 156
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The Open Sauce Podcast

Tomorrow People

The intention was never to drive sales or conversions; our brief was that it should be fun, informal, conversational, and captivating. Acquia wanted to create a podcast to engage and capture the attention of their audience.

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Financial data provider Fable Data hires product marketing agency Tomorrow People

Tomorrow People

Due to the advanced nature of their offerings and the different ways customers use them, product information needed to be made more clear, and better organized in one central place.