The Point

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Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. The following is a recipe for a good information kit. ”

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The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

leverages content that is not just painted-over product collateral, but instead is information specifically crafted to speak to a prospective partner’s needs, pain points, and motivators. Consider a “partner information guide,” short videos featuring existing partners, or a Webinar that walks through the program and how to apply.

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8 Surprising B2B Use Cases for Chatbots

The Point

Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. Retargeting. Retargeting is another B2B staple that is enhanced and improved by the strategic application of chat technology.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

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CCPA: What B2B Marketers Need to Know

The Point

delete the personal information that a business has collected about a consumer. provide the option to opt out of the sale of a consumer’s personal information. delete the personal information that a business has collected about a consumer. provide the option to opt out of the sale of a consumer’s personal information.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

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A B2B Email Pre-Flight Checklist

The Point

One of the most common mistakes marketers make, particularly in the tech space, is beginning an email with a long dissertation on the current market, trends, or business behavior that forms the basis or catalyst for the information on offer. If you absolutely have to do this, make it a sentence at most. If so, do it.

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