The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors. My process is the following: 1. Structure. 2.

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2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Category: Blog.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Scott, for review. The author, David T. New and Old Rules. The Basics and More. Measure.

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The State of Demand Generation

The Effective Marketer

As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. deals.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Reinventing Marketing at GE

The Effective Marketer

While in the past marketing was relegated to simply passing information along to the groups responsible for innovation (R&D or engineering), the new marketing team started taking an active role in more than just advertising or market research expanding its reach beyond product features and functionality to include pricing, delivery, customer engagement, and new business models. People.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. There are no shortcuts, either. Shortcuts to avoid include things such as –. On-page usability factors.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation. Step 1: Sales and Marketing Alignment and Documentation.

How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? If information is thrown together at the launch phase to meet a tight deadline or budget, entire sections may well come off looking extremely lame. Note: this is another great guest post by Brad Shorr. See his bio at the end. This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Here are ways to prevent these things from happening. 1.

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

In his words: “Truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, ego-centric gobbledygook that only you understand and care about into valuable information people are eager to consume and that they use to make the choice to do business with your organization&#. Infrastructure. Process Planning. Program Execution. Measurement. Map your content. Measure and share your results. I’m oversimplifying it but without these three key actions your efforts will prove fruitless.

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

What information is required before leads are passed to sales? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# No news there.

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How to Maintain Great Content Curation

The Effective Marketer

Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Don’t Automate.

Deconstructing an Email Marketing Campaign

The Effective Marketer

The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Right? Anatomy of an Email Marketing Campaign. Click to Enlarge.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

When Inbound Marketing Goes Wrong

The Effective Marketer

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. Why Your Inbound Program Isn’t Working. Capture your target.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). As big targets for new content, hubs are constantly bombarded with information and therefore may ignore or not see your new content which will prevent it from being spread. Problem is, many research papers contradict each other.

Viral 17

How Viral Marketing Can Kill You

The Effective Marketer

Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You go home happy and maybe even get a promotion.

Viral 17

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links: A Brief History of Marketing (Advertising Age). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. What do you think?

Definitive Guide to Planning a New Content Initiative

trying to inform a specific type of influencer who regularly recommends your product. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. target.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

You are giving valuable, relevant information which they will appreciate. 2. Questions that a reader may have such as “why is this information useful?” Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. That story is the democratisation of data.

12+ Tips for Trade Show Success

The Effective Marketer

Capture detailed lead information. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Make Your Trade Shows Count. So how do you make the most out of it? recent MarketingProfs article, Is Tradeshow Marketing Dead? brings 12 tips for ensuring shows deliver the leads you expect. Get on the presentation agenda.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Maybe a surprising finding from the research is that despite high adoption, marketers at B2C and B2B companies still don’t use best email marketing practices such as cleaning the database, letting users select what products and services they want information about, and running welcome routines for newly registered users. Best Practices in Email Marketing. Online Video.

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Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Ideally, the more information you have about your audience the better. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created. However, the problem with email marketing is that it’s very much like a relationship, difficult to keep the excitement and enthusiasm up for a long period of time. Take a Survey. Hold a Contest.

Value is Not Benefits

The Effective Marketer

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”. I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Not so fast.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This is often the most important piece of information of the whole presentation. 2. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart. This is often the most important piece of information of the whole presentation. 2.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Scott, for review. The author, David T. New and Old Rules. The Basics and More. Measure.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., HealthBiz Decoded ( [link] ).

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one. Please share!

RSS 2

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. That story is the democratisation of data.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links: A Brief History of Marketing (Advertising Age). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. What do you think?