| | | The Effective Marketer | |  Information | 43 articles |
| Page 1 of 1 | Previous | Next | THE EFFECTIVE MARKETER JANUARY 31, 2012 The Danger of Automatic Feeds in Social Media Facebook to provide in-depth information on its products and solicit feedback. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors. Semi-automatic feeds require intervention. Redundancy. | THE EFFECTIVE MARKETER JUNE 19, 2012  How to Maintain Great Content Curation Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Don’t Automate. | | | | | |
| THE EFFECTIVE MARKETER APRIL 10, 2012  Deconstructing an Email Marketing Campaign The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Right? Well, not so fast. Anatomy of an Email Marketing Campaign. | THE EFFECTIVE MARKETER JANUARY 17, 2012 The Blogger’s Guide to Online Marketing Read more about The Blogger’s Guide to Online Marketing here , including a complete list of chapters and information about the authors. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Many bloggers go years and years without seeing readership increase or any revenue at all. For Those Who Want the Next Level. | THE EFFECTIVE MARKETER JUNE 13, 2009  free stuff that sells. maybe. Going back to the Inbound Marketing University, what I liked about their registration process is that it was painless, they ask minimum information and so far only relevant emails about the course have been sent. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Maybe. Give away free stuff. | THE EFFECTIVE MARKETER JULY 13, 2011  How Viral Marketing Can Kill You Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You go home happy and maybe even get a promotion. | | | | | | | |
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THE EFFECTIVE MARKETER | FRIDAY, MAY 29, 2009  Kindle Marketing Lessons « The Effective Marketer
I’ve found your site via Yahoo and I’m really happy about the information you provide in your posts. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Kindle Marketing Lessons Amazon’s Kindle e-Book Reader Shows You What NOT To Do I love my Kindle. The one I have is the first generation and I have been using it for almost one year now. An avid reader, I’m always reading two or three books at the same time and the Kindle’s simplicity and storage capacity (hundreds of books!) appealed to me. What?! MORE >> -
THE EFFECTIVE MARKETER | TUESDAY, JUNE 23, 2009  because you can't beat free marketing training
Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information. You have placed a good information on your blog. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. It doesn’t matter if you have great keywords if you lack the other elements. Welldone! But it is not. MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, MARCH 22, 2012  The State of Demand Generation
As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Here are some of my notes. The State of Demand Generation 2012. MQL to SAL: 66%. deals. MORE >> -
THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012 Getting Started Guide for Marketing Automation
Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation. Step 1: Sales and Marketing Alignment and Documentation. MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, MAY 3, 2012 What My Paper Route Taught Me about Content Marketing
Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! Theming. MORE >>
- 10 Do’s and Don’ts of Partner Marketing Programs THE EFFECTIVE MARKETER | TUESDAY, SEPTEMBER 25, 2012
- Reinventing Marketing at GE THE EFFECTIVE MARKETER | THURSDAY, JULY 7, 2011
- When Inbound Marketing Goes Wrong THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 9, 2012
- 12+ Tips for Trade Show Success THE EFFECTIVE MARKETER | WEDNESDAY, JUNE 29, 2011
- A Buyer Persona Template for the B2B Marketer THE EFFECTIVE MARKETER | FRIDAY, MAY 20, 2011
- Mapping the Social Media Landscape THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
- 6 Ways to Spice Up Boring Email Marketing Campaigns THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 7, 2012
- Why Seeding Your Content is Key to Making it Viral THE EFFECTIVE MARKETER | THURSDAY, APRIL 26, 2012
- The New Rules of Lead Generation: Book Review THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
- Ten Tips On How To Promote Your Website Through Content THE EFFECTIVE MARKETER | TUESDAY, MAY 1, 2012
- Email Adoption High But Lacking Best Practices THE EFFECTIVE MARKETER | TUESDAY, JUNE 14, 2011
- How to Build a Content Development Plan for Your Site THE EFFECTIVE MARKETER | TUESDAY, MARCH 13, 2012
- Why Sales and Marketing Don't Get Along « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
- A Brief History of Marketing THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 25, 2013
- Marketing Charts and Trends « The Effective Marketer THE EFFECTIVE MARKETER | WEDNESDAY, MAY 18, 2011
- Listening to Your Customers In the Digital Age THE EFFECTIVE MARKETER | THURSDAY, JANUARY 19, 2012
- The Science of Email Marketing « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 10, 2011
- effective marketer principle 4: take responsibility for decisions THE EFFECTIVE MARKETER | TUESDAY, JANUARY 13, 2009
- effective marketer principle 5: take responsibility for communicating THE EFFECTIVE MARKETER | SATURDAY, JANUARY 17, 2009
- effective marketer principle 7: run productive meetings THE EFFECTIVE MARKETER | SUNDAY, JANUARY 25, 2009
- Outlook Productivity Tips « The Effective Marketer THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 12, 2009
- how to use social media - lessons from ama digital conference THE EFFECTIVE MARKETER | SATURDAY, MARCH 7, 2009
- better time management with smart calendars THE EFFECTIVE MARKETER | THURSDAY, MARCH 12, 2009
- how good a boss are you really? THE EFFECTIVE MARKETER | THURSDAY, APRIL 9, 2009
- tools of the trade: webinars and online presentations THE EFFECTIVE MARKETER | WEDNESDAY, APRIL 29, 2009
- inbound marketing training for free THE EFFECTIVE MARKETER | SUNDAY, JUNE 21, 2009
- copywriting that sells: powerful copy is easier than you think THE EFFECTIVE MARKETER | SUNDAY, JULY 5, 2009
- Presenting Effective Charts « The Effective Marketer THE EFFECTIVE MARKETER | SUNDAY, JULY 12, 2009
- don't forget your company history THE EFFECTIVE MARKETER | THURSDAY, JULY 16, 2009
- Why Social Media Is Not For Everyone « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, JULY 21, 2009
- Killed By Powerpoint « The Effective Marketer THE EFFECTIVE MARKETER | TUESDAY, AUGUST 25, 2009
- The Networker's Dream THE EFFECTIVE MARKETER | WEDNESDAY, OCTOBER 14, 2009
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