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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors. My process is the following: 1. Structure. 2.

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2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. Category: Blog.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Scott, for review. The author, David T. New and Old Rules. The Basics and More. Measure.

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The State of Demand Generation

The Effective Marketer

As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. deals.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

The Danger of Automatic Feeds in Social Media

The Effective Marketer

Facebook to provide in-depth information on its products and solicit feedback. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Automatic feeds come in two flavors. Semi-automatic feeds require intervention. Redundancy.

10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

Don’t keep the partner in the dark, make them one of the first to hear about new product releases and other important information. 4. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. It is interesting that once you’ve been on the consuming side of things you get a different perspective. What To Do. 1. Understand what your partners do, how they sell and how they will re-sell your solution. 3. What Not To Do. 1.

Reinventing Marketing at GE

The Effective Marketer

While in the past marketing was relegated to simply passing information along to the groups responsible for innovation (R&D or engineering), the new marketing team started taking an active role in more than just advertising or market research expanding its reach beyond product features and functionality to include pricing, delivery, customer engagement, and new business models. People.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. There are no shortcuts, either. Shortcuts to avoid include things such as –. On-page usability factors.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams. Now what? Getting Started with Marketing Automation. Step 1: Sales and Marketing Alignment and Documentation.

How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? If information is thrown together at the launch phase to meet a tight deadline or budget, entire sections may well come off looking extremely lame. Note: this is another great guest post by Brad Shorr. See his bio at the end. This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Here are ways to prevent these things from happening. 1.

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

In his words: “Truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, ego-centric gobbledygook that only you understand and care about into valuable information people are eager to consume and that they use to make the choice to do business with your organization&#. Infrastructure. Process Planning. Program Execution. Measurement. Map your content. Measure and share your results. I’m oversimplifying it but without these three key actions your efforts will prove fruitless.

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

What information is required before leads are passed to sales? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# No news there.

How to Maintain Great Content Curation

The Effective Marketer

Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Don’t Automate.

Deconstructing an Email Marketing Campaign

The Effective Marketer

The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Right? Anatomy of an Email Marketing Campaign. Click to Enlarge.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

When Inbound Marketing Goes Wrong

The Effective Marketer

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. Why Your Inbound Program Isn’t Working. Capture your target.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). As big targets for new content, hubs are constantly bombarded with information and therefore may ignore or not see your new content which will prevent it from being spread. Problem is, many research papers contradict each other.

How Viral Marketing Can Kill You

The Effective Marketer

Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You go home happy and maybe even get a promotion.

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A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links: A Brief History of Marketing (Advertising Age). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. What do you think?

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

You are giving valuable, relevant information which they will appreciate. 2. Questions that a reader may have such as “why is this information useful?” Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. That story is the democratisation of data.

12+ Tips for Trade Show Success

The Effective Marketer

Capture detailed lead information. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Make Your Trade Shows Count. So how do you make the most out of it? recent MarketingProfs article, Is Tradeshow Marketing Dead? brings 12 tips for ensuring shows deliver the leads you expect. Get on the presentation agenda.

Email Adoption High But Lacking Best Practices

The Effective Marketer

Maybe a surprising finding from the research is that despite high adoption, marketers at B2C and B2B companies still don’t use best email marketing practices such as cleaning the database, letting users select what products and services they want information about, and running welcome routines for newly registered users. Best Practices in Email Marketing. Online Video.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Ideally, the more information you have about your audience the better. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created. However, the problem with email marketing is that it’s very much like a relationship, difficult to keep the excitement and enthusiasm up for a long period of time. Take a Survey. Hold a Contest.

Value is Not Benefits

The Effective Marketer

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”. I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Not so fast.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This is often the most important piece of information of the whole presentation. 2. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart. This is often the most important piece of information of the whole presentation. 2.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Scott, for review. The author, David T. New and Old Rules. The Basics and More. Measure.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., HealthBiz Decoded ( [link] ).

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. That story is the democratisation of data.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one. Please share!

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links: A Brief History of Marketing (Advertising Age). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. First, there is a lot of text, a lot of data, and you have to scroll through infinity to reach the end. What do you think?

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here. billion emails sent. United States License.

how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. The guy really knows his stuff. You can leave a response , or trackback from your own site.

Listening to Your Customers In the Digital Age

The Effective Marketer

Customers are asked to offer a solution to a problem but they aren’t informed enough, aren’t experts in the field and have a limited frame of reference. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out. This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts.

The Blogger’s Guide to Online Marketing

The Effective Marketer

Read more about The Blogger’s Guide to Online Marketing here , including a complete list of chapters and information about the authors. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Many bloggers go years and years without seeing readership increase or any revenue at all. For Those Who Want the Next Level.

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This is the reality for most salespeople. How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? United States License.

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