| | | The CRAP Report | | Information | 6 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT APRIL 9, 2010 Follow Friday Blog Post funnelholic – Craig Rosenberg, the Funnelholic , offers great demand generation information, and presents it in a way that I find really enjoyable to read. B2Bbloggers – Jeremy Victor’s fantastic website where readers can find tons of different information on marketing insights. . dmscott – C’mon, you knew that David Meerman Scott was going to be on this list, didn’t you? | THE CRAP REPORT OCTOBER 14, 2010 Sales Prospecting Lessons from New Jack City It’s important to get that information into their hands because it’s going to make them better at their jobs – they’re going to be able to sniff out prospects better because they’re better informed at who your company targets. Where were you in March of 1991? . I was getting ready to graduate high school in a few months. The lesson here? | | | | | | | THE CRAP REPORT AUGUST 12, 2009 The Other Half of an Admin’s Title: Assistant If you don’t get more information out of them collectively over a week’s time, feel free to give me a call. I’ve often sat in and listened to my reps making calls, and invariably, they always wind up speaking with administrative assistants. I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. I’m amazed because the rep has not treated the admin like a person, but rather as an obstacle to get around. . They have to, it’s in their title! We just need treat them as people. . | THE CRAP REPORT AUGUST 13, 2009 Invest in Your Investment Spend time with them determining what types of collateral information make sense to send someone who may be on the fence. So you’ve gone ahead and spent money outsourcing your sales opportunity generation process. Now what? Speaking from experience, the one thing that I would tell each and every future customer is this: invest in your investment. . The most successful partnerships I’ve been a part of have been ones where my clients understand that they are going to get out of a campaign that which they put into it. What else do you need?” Value is what you get.” | THE CRAP REPORT AUGUST 12, 2009 The Other Half of an Admin’s Title: Assistant If you don’t get more information out of them collectively over a week’s time, feel free to give me a call. I’ve often sat in and listened to my reps making calls, and invariably, they always wind up speaking with administrative assistants. I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. I’m amazed because the rep has not treated the admin like a person, but rather as an obstacle to get around. . They have to, it’s in their title! We just need treat them as people. . | THE CRAP REPORT AUGUST 13, 2009 Invest in Your Investment Spend time with them determining what types of collateral information make sense to send someone who may be on the fence. So you’ve gone ahead and spent money outsourcing your sales opportunity generation process. Now what? Speaking from experience, the one thing that I would tell each and every future customer is this: invest in your investment. . The most successful partnerships I’ve been a part of have been ones where my clients understand that they are going to get out of a campaign that which they put into it. What else do you need?” Value is what you get.” | | | | | | | | |
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