Social Marketing Forum

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Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

The main reason is the fact that our prospects and customers use social media and that word-of-mouth is an incredibly rich source of information, interaction possibilities and so on to help us in improving our overall communication strategy and increase customer satisfaction. This also applies to pre-purchase advice and brand information. Word-of-mouth is not something new. Period.

Social Media ROI and Measurement: Questions You Should Ask

Social Marketing Forum

It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’. ROI stands for Return on Investment. Period. No, that’s not true. But I bet you don’t care about that. If we talk about Social Media ROI in this post, we talk about the return on investment of [.].

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

Content Sharing: the What and Why

Social Marketing Forum

It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. From the business perspective, promotions and information score well. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). Why do people share content? Content is an enormously broad concept that we use every day without really defining it. Thus context.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

The Biggest Social Media Mistake: Too Much Information

Social Marketing Forum

Sure you might want to share a little personal information about yourself, but too much information can be a professional and social media killer. Social media mistakes are easy to make, especially when you type before you think. An example. Social media marketing email marketing social media marketing

Employees Have No Clue if Their Company Has a Social Media Policy

Social Marketing Forum

Employees should be made aware of the dangers that come with sharing certain forms of information while using social networks. Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done earlier this year by MyJobGroup.co.uk. About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. Of course, users must know these risks too.

Content Marketing Evolutions and the Essence of Successful Content

Social Marketing Forum

Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Content marketing ranks high on the agenda of most marketers. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more ‘visual’ forms of [.]. Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful content

Twitter Launches New Embedded Twitter Timelines

Social Marketing Forum

The embedded Twitter timelines widget can be created from within your Twitter account if you’re not a developer (information [.]. Twitter today launched an embedded Twitter timelines widget feature. You have different options to pick the content (tweets and tweeted pictures) you want to show and of course there are some settings regarding look and feel. Social media marketing embedded Twitter timeline Twitter

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. That’s a choice to make.

Engagement Has Its Rewards In Social Media

Social Marketing Forum

And, prospects require information and confidence in order to make decisions. One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. Social media marketing advocacy Brian Solis Chadwick Martin Bailey customer acquisition customer retention customers decision making cycle Facebook fans followers iModerate Research Technologies Twitter

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Influence: Facts, Opportunities and Threats of Influencer Marketing

Social Marketing Forum

The information and opinion overload. However, what else can you expect from a world bulging with information and opinions? The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers, the so-called “peers”, “influencers” etc. say and think. Do we value peer and influencer opinions more than ours?

How Social Media are Challenging the Old Media Business Models

Social Marketing Forum

There are quite a few media business (revenue) models which come in different classifications and structures, but I find this diagram organized by Paul Bradshaw most suitable to discuss the subject, mainly because it is very clear, informative and well structured. Source: Paul Bradshaw ). But the times are changing. Social media is all about disintermediation. Madness? The outcomes.

Do You Earn The Trust Of Your Subscribers, Fans And Customers?

Social Marketing Forum

Content is not only about sharing, being found, engaging, telling stories, lead nurturing and providing the information or other types of content the ecosystem in and around our business needs. It is also about trust. Content marketing Email marketing content email marketing

Marketing Dialogues: From Dating to Real Relationships

Social Marketing Forum

In this first stage, you are collecting “explicit data”, information directly obtained by the data fields that recipients submit via the subscription form. When you want your email communication to be successful, many studies have shown that relevant content is critical, but how do you create really effective email campaigns? Recently I read an article on Econsultancy, called “Email marketing: How to make more of subscriber data” that inspired me to a post about the different ways of using data and progressive e-mail dialogue relevance: from dating to trust and personalization.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Customer Service, Social Media and Email: Data and Tips

Social Marketing Forum

57% of the respondents stated that it should be easy to ask questions on a website and that information should be easy to find. Today we are using all possible channels to provide customer service to our customers. People demand 24/24 and 7/7. I don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest, I personally find this rather sad. Customers and businesses will increasingly include social media. That does not have to be because they do it wrong. What does reality show?

Skype 12

Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions

Social Marketing Forum

Strategically placing content in the networks where stakeholders, customers, and prospects are actively seeking information amplifies the findability of our value proposition, differentiation, and intentions. Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Looks like cross-channel.

Chris Brogan: All These Numbers Like Friends and Followers are Useless

Social Marketing Forum

They’re uncomfortable about what to do with all this candid information, what they’ll have to tackle to stay on top of conversational marketing versus static marketing. For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. He is co-author of the New York Times bestselling book ‘Trust Agents’ , and the recently released Social Media 101. 1.

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A Good Reason to Invest in B2B Marketing Content: Sales

Social Marketing Forum

We all have been using white papers to generate leads for decades and we have always known that content is crucial in engaging email recipients, having our websites found and providing our customers with valuable information. First, there is the ascertainment that large parts of the client’s purchase cycle (from gathering information about products, services and companies until lots of times the purchase itself) happen online. These days people actively go looking for information themselves. But in the end it’s about Sales 2.0, regardless of the medium. Period.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

in this digital age, where information accessibility and service-oriented business models favor buyers, it is. this information show improved win/loss rates and shorter sales cycles when comparing deals that. ad, and they are twice as likely to trust them over information found on a firm’s website.4 executive access, exclusive information, and personalized attention.

Remaining Professional with Social Media

Social Marketing Forum

However, some individuals are eliminated merely based on the information that potential employers discover. Make sure if you are going to use social environments, that all of your information is reasonable and work appropriate, pictures included. At some point, I believe we will all be expected to be fluent in social media. From my perspective, this means that we will basically be unable to stay truly connected without it. What do you think? Is social media overall beneficial or detrimental to society as a whole? Don’t fall into this trap.

Using Customer Cases in Marketing and Sales 2.0

Social Marketing Forum

People seek information via all possible channels and tools: via search engines, by reading blog posts, in videos, white papers, slideshare presentations, you name it. Turn it into a story that contains interesting and relevant information for other people and companies having similar needs, or are active in the same sector as the interviewed customer. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world.

Tips to Optimize Conversion of Online Forms

Social Marketing Forum

The way in which you store data and complete the fields of your forms with earlier acquired information is just as important. If someone subscribed to your email newsletter and clicks on a link wherein you offer a white paper the online form on the landing page should ideally only request information of details that were not previously known. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. Your online forms as well!

Relevance and Content Key in Search Engine marketing

Social Marketing Forum

How people search for and find information has changed entirely. All the stages in the pre-sales information gathering and buying journey that people go through, increasingly happen online and via sources that are often invisible to marketers and businesses. People collect information in the pre-sales cycle themselves and are less receptive to information businesses provide them. They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media.

Marketing Technology: 3 Solutions You Can't Live Without

intimidating to even the most informed among us. or outdated information ● Regularly monitoring pipeline and forecasting data With the explosion of digital marketing, it is clear that. automation platforms allow marketers to make more informed decisions to. Take a minute to think about what you do each day. and what you need to be effective in your role. While these changes.

The Digital Leverage Effect of Social Media and Email Marketing Integration

Social Marketing Forum

Earlier this month I read an interesting post by Karen Talavera on The eMail Guide blog , a great resource for those who want to be kept well informed of every new development in the email marketing world. It made me think more than I already do about the role of content, e-mail marketing and social media from a cross-channel perspective. wrote a post about it on my blog. Here it is. It seems that Karen and I are kindred spirits; her profile describes her as ‘passionate about integrating email, social media, content marketing, and more’, to create what she calls ‘online synchronicity’.

Do You Earn The Trust Of Your Subscribers, Fans And Customers?

Social Marketing Forum

Content is not only about sharing, being found, engaging, telling stories, lead nurturing and providing the information or other types of content the ecosystem in and around our business needs. It is also about trust. Content marketing Email marketing content email marketing

Social Media Marketing Needs A Multi-Channel Approach

Social Marketing Forum

If people today combine various channels to inform themselves and interact, it is logical that we as companies and marketers should also do this. Social media marketing entails many forms of interaction, entertainment, media and marketing. However it is not an isolated island in itself. Cross-channel Social media marketing conversation cross channel multi-channel social media marketing

The Purposes of Content and Conversations

Social Marketing Forum

People are increasingly seeking information themselves and use ever more channels to do so. Marketers have to make sure the information and thus content (potential) customers are seeking, is available to them when, where and how they want. Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it that truly matters.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Getting S.M.A.R.T on Social Media Data

Social Marketing Forum

You want people to find the information you provide online. Because deep down you know they increasingly inform themselves and call the shots in interactions with businesses and in their buying journey. Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. And so do your customers and many other people you want to reach. Where do you start?

Quick Guide to Indirect Sales Increases via Social Media Marketing

Social Marketing Forum

When people find information or media on the social web, they inevitably contort, pulverize, and re-imagine it as it fits their individual interests. Best practices dictate that you “give to get,&# or encourage listening and participation in your social media programs, which has been proven to be a hallmark of successful internet marketing and branding programs. In this post you find the necessary guidelines to get your social media marketing campaign on tracks with a focus on indirect sales effects and long-term value. Getting the people, goals and intentions right.

Prospecting the Social Customer

Social Marketing Forum

Human interaction, listening and providing relevant information at the right time (advantages) is crucial. Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management. Easy too. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer. prospect becomes ‘lead’ if he gets identified as a potential customer and steps into the influence sphere of a business.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. 

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationFor some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Buyers Journey is much more fluid.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! This was one of my most popular posts ever and I was rewarded that it helped so many people! Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. But wait … there’s more!! Learning from competitors.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.