| | | Social Marketing Forum | |  Information | 29 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM JANUARY 8, 2013  Social Media ROI and Measurement: Questions You Should Ask It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’. ROI stands for Return on Investment. Period. No, that’s not true. But I bet you don’t care about that. If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. | SOCIAL MARKETING FORUM AUGUST 29, 2012 Content Marketing Evolutions and the Essence of Successful Content Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Content marketing ranks high on the agenda of most marketers. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more ‘visual’ forms of [.]. Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful content | | | | | |
| | | SOCIAL MARKETING FORUM NOVEMBER 19, 2010 Relevance and Content Key in Search Engine marketing How people search for and find information has changed entirely. All the stages in the pre-sales information gathering and buying journey that people go through, increasingly happen online and via sources that are often invisible to marketers and businesses. People collect information in the pre-sales cycle themselves and are less receptive to information businesses provide them. They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. | SOCIAL MARKETING FORUM NOVEMBER 20, 2010 Using Customer Cases in Marketing and Sales 2.0 People seek information via all possible channels and tools: via search engines, by reading blog posts, in videos, white papers, slideshare presentations, you name it. Turn it into a story that contains interesting and relevant information for other people and companies having similar needs, or are active in the same sector as the interviewed customer. One of our clients recently asked us to create a series of customer cases. Producing customer cases is not my favourite activity but interviewing people about their business challenges is. One always learns more in the real world. | SOCIAL MARKETING FORUM NOVEMBER 22, 2010 Tips to Optimize Conversion of Online Forms The way in which you store data and complete the fields of your forms with earlier acquired information is just as important. If someone subscribed to your email newsletter and clicks on a link wherein you offer a white paper the online form on the landing page should ideally only request information of details that were not previously known. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. Your online forms as well! | | | | | | | |
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SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010 Employees Have No Clue if Their Company Has a Social Media Policy
Employees should be made aware of the dangers that come with sharing certain forms of information while using social networks. Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Furthermore, one in five admit slandering their bosses on them. These are conclusions from a survey done earlier this year by MyJobGroup.co.uk. About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. Of course, users must know these risks too. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 8, 2010 Engagement Has Its Rewards In Social Media
And, prospects require information and confidence in order to make decisions. One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. Social media marketing advocacy Brian Solis Chadwick Martin Bailey customer acquisition customer retention customers decision making cycle Facebook fans followers iModerate Research Technologies Twitter MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010  How Content Travels and Works in Social: Stories and People
Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that. With the heritage of traditional views on marketing deeply rooted in our thinking, we still too often tend to look at the media and channels more than at the content. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010 What You Really Must Know To Succeed in Social Media Marketing
In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing MORE >> -
SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 30, 2010 The Biggest Social Media Mistake: Too Much Information
Sure you might want to share a little personal information about yourself, but too much information can be a professional and social media killer. Social media mistakes are easy to make, especially when you type before you think. An example. Social media marketing email marketing social media marketing MORE >>
- Primer: Understanding Word-of-Mouth Marketing in the Social Media Age SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Content Sharing: the What and Why SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- The Digital Leverage Effect of Social Media and Email Marketing Integration SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- How Social Media are Challenging the Old Media Business Models SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Influence: Facts, Opportunities and Threats of Influencer Marketing SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Social Media Marketing Needs A Multi-Channel Approach SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- A Good Reason to Invest in B2B Marketing Content: Sales SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Chris Brogan: All These Numbers Like Friends and Followers are Useless SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Twitter Launches New Embedded Twitter Timelines SOCIAL MARKETING FORUM | WEDNESDAY, SEPTEMBER 5, 2012
- Customer Service, Social Media and Email: Data and Tips SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Remaining Professional with Social Media SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Do You Earn The Trust Of Your Subscribers, Fans And Customers? SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- Prospecting the Social Customer SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
- Do You Earn The Trust Of Your Subscribers, Fans And Customers? SOCIAL MARKETING FORUM | SUNDAY, JULY 3, 2011
- Quick Guide to Indirect Sales Increases via Social Media Marketing SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
- The Purposes of Content and Conversations SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Getting S.M.A.R.T on Social Media Data SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
- Marketing Dialogues: From Dating to Real Relationships SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
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