Smashmouth Marketing

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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

The information and networking that will flow at this conference, is unprecedented in our industry. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. The agenda looks amazing and the attendees are basically everyone in SaaS. Tell us about the Summit?

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Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. Layer the times together and stagger them for time zone.

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. He had o bjection after objection.

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles. RainToday's RainMakerBlog - The folks from RainToday have been offering some great information and ways to improve sales reps, much of which can translate to your outbound marketing teams. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

So the results of my informal survey were confirming our gut. A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. What do you think?

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

The information is easy to read and easy to understand, and a click of the mouse allows you to dive deeper into the graphically represented reports. ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. Layer the times together and stagger them for time zone.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. Layer the times together and stagger them for time zone.

Stats 11

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Nice to know someone there is sharing our information. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites. Schon continues, "In contrast, LeadLander is used by thousands of sales people, because LeadLander gives them specific, relevant information about their leads and prospects. They meet their promise. The following took place in the last 3 days. Day 1. Day 2. Day 3. Presto.Leads!

Be a B2B Tweeter, Not a B2B Twit

Smashmouth Marketing

If you’ve spent any amount of time on Twitter, specifically in the B2B Sales and Marketing arena, you’re sure to see some people on there that deliver fantastic information. This is information that I’m very thankful for, as are my colleagues in the industry. Sometimes I think George Lucas just didn’t “get it” when he made the Star Wars prequels.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Sales 2.0 Strategies: Demand Gen Lessons From the iPhone

Smashmouth Marketing

Got a content-rich, informative website? Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Not sure I'm going to pick up the new iPhone just yet. It's been a tried-and-true pattern the past 3 summers. What this means to me (and you) is its connection to Sales 2.0. Sales 2.0 Is this Sales 2.0?

WOM 4

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job. Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 For Dummies.

MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

Provide information that is worth retweeting. MarketingProfs Digital Mixer kicked off yesterday with some great speakers. unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". jaybaer : RT @jaygleaton : Assume. the top of the page.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

3 Great B2B Demand Gen Articles from Last Week

Smashmouth Marketing

Like I said, there's a lot of great information out there; what would you have added from the week? It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives? Whatever You Do, Don't Do This During a Sales Meeting.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 Online Data Suppliers: Typically an annual subscription basis.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

in this digital age, where information accessibility and service-oriented business models favor buyers, it is. this information show improved win/loss rates and shorter sales cycles when comparing deals that. ad, and they are twice as likely to trust them over information found on a firm’s website.4 executive access, exclusive information, and personalized attention.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 Online Data Suppliers: Typically an annual subscription basis.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 For Dummies.

B2B 2

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

It's filled with useful information, starting with the basics and then working to the advanced. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

It's filled with useful information, starting with the basics and then working to the advanced. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

So the results of my informal survey were confirming our gut. A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. What do you think?

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? sales genius

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Second question. world?

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. This Thursday is the Sales 2.0 conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 will be speaking. Second question. world?

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

But how should we incorporate this information into the management of a demand gen program? Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place. I'm deviating from my normal article style and getting down to some math. Geek Time! Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Let me explain. What is Lead Equity?

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

But how should we incorporate this information into the management of a demand gen program? Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place. I'm deviating from my normal article style and getting down to some math. Geek Time! Back in November I posted an article, Poker Equity and Marketing - Lead Equity. Let me explain. What is Lead Equity?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

If they can draw the same conclusions I did with the same information, then maybe I accomplished something. So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. The kids may not have remembered the story , but they certainly got a total kick out of discovering it themselves. Maybe not.

Does the Younger Generation Listen to Green Issues?

Smashmouth Marketing

If they can draw the same conclusions I did with the same information, then maybe I accomplished something. So back in November I posted a couple articles about Apples and Oranges and how the industrialized US agriculture market has warped our natural foods. The kids may not have remembered the story , but they certainly got a total kick out of discovering it themselves. Maybe not.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Social media is all the rage right now, and it should be. Plan targeted campaigns.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers. Research those markets and aggregate the information so you can target them. Social media is all the rage right now, and it should be. Plan targeted campaigns.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

The conversation was extrememly informative, not just for One Hen, but for myself as well. They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). typically only share helpful information or provide links to my blog posts at BuzzStream. But it does take a fare amount of care and feeding.