There may also be an issue or problem that your customers often face and by providing information you may be able to help. Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Loyalty vs. Repurchasing There’s a difference between brand loyalty and repurchasing. Probably not. Look at Harley-Davidson. MORE >>

Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web MORE >>

This is just a preference, but in my opinion, the information in the General tab is way too general, and not necessarily useful for using Netvibes for social media monitoring. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. button. Check out the News tab. Check out the Video tab. MORE >>

While its a bit more difficult for an outsider to see this information, the number of interactions with the brand can be measured via the number of tweets, comments, posts, shares, etc. Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources. Back to the Sale. MORE >>

Provide the Right Message & Information. If you want people to respond to you, you need to be providing useful information and the right message. Tags: Business Marketing Social Media Social Networks digital strategy facebook internet marketing internet marketing strategy online marketing online social networking social information processing social network service social networking sociobranding twitter web 2.0 Ahh, social media. The golden ticket to increased profits and a life time of wealth. If you believe this, you’ve been lead down the wrong path. MORE >>