Sazbean

Trending Sources

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

That’s a pretty good bit of information to digest. His previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also had some of the worst set of installation and setup instructions I have ever seen. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing.

Price 155

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Contact Info One of the easiest improvements is to make sure that your contact information is readily available throughout your website — not just on your Contact Us page. You want customers to be able to contact you when they want to, without having to go searching for your information. Hopefully your website is doing more than just looking pretty (it does look good, right?).

7 Reasons Why Business Websites Are Still Important

Sazbean

Control - You need a place online that you own, where you control the information and the data. This means that you can be more efficient at providing visitors the information that they’re looking for, as well as the opportunity to create web applications for more value to your visitors. People search through search engines like Google or Bing, not via Facebook for fan pages.

7 Benefits of Using Lead Generation Software

Sazbean

This information is hugely beneficial as it allows you to go back and view these pages, determine their faults, and aim to improve them to encourage higher conversions. From From a marketing point of view consider if the pages display enough content or core information, or if there’s a significant lack of calls to action. Having Let’s take a closer look at how this is the case.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

How Typography Affects Your Internet Marketing

Sazbean

While you may not think about typography when you’re optimizing your website, it can make a big difference in how readers view and understand your information. Ultimately, having a readable font is important as it makes it easier for you to convey information. English: Example of Tahoma typeface (Photo credit: Wikipedia). Overview of Typesetting. Readability vs. Aesthetics.

5 Strategies for Managing the Twitter Firehose

Sazbean

Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Seeing these conversations gives you the opportunity to provide helpful information (not advertisements). 3. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).

Tips for Improving Contact Form Conversion [Infographic]

Sazbean

Designing a contact form that is easy to fill out and still gets the information you need can be tricky. Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel.

How Social Media Overtook Legacy Media

Sazbean

Mr. Wright had little contact information to include on his card, sticking to the only business card principles that he had at the time – his experience, city of residence, name, and profession. Erica Swallow of Mashable.com provides an example of a business card from New Media, with a laundry list of social media addresses, and all of the contact information missing on Mr. Wright’s. The Accessibility of Information. Social media overtook Legacy Media by changing both the way information was presented, and the information itself. million words.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

12 Tips for Creating a Social Media Content Strategy

Sazbean

It’s about reaching out to your audience with information and content that they value. Define information needs throughout the sales process. When someone is interested in purchasing from you, what information are they looking for? Information needs throughout the process are usually quite different. Catalog what information is already available within the company.

15 Sources of New Content for Your Social Media Strategy

Sazbean

Are there topics that could be of interest to customers (removing confidential information, of course)? Can you help ease frustration by providing additional content or information? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. What topics are they covered and how can you add your opinion or take?

Successful Marketing Always Has a Return

Sazbean

Providing R&D Insights — With so much information available online for free, the ability to do marketing research is unparalleled. coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. Instead of thinking of marketing cost, think about marketing investment. The same is true with marketing decisions.

ROI 56

Merging Digital and Physical Customer Experiences

Sazbean

Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. Information like phone number, hours, and location are a no brainer. But this information is often lacking from mobile websites… The figures are somewhat surprising. News & Notes

Social Commerce – What is it, Who’s Doing it, How can You?

Sazbean

If you provide customer support or get feedback or even just answer questions, you’re getting information about what customers want from your company. Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. So, what exactly is social commerce?

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Three Actionable Insights from Google Analytics

Sazbean

This may mean that the information they were looking for was found immediately on the homepage but it could also mean that there are design and usability issues with your site. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free.

The Do’s and Don’ts of Using Facebook for Business

Sazbean

DO: Keep people informed. Do it in a way that’s Facebook-appropriate: Use photos, be friendly and warm, and keep it informal. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DON’T: Be unprofessional.

Amplify Your Business with Social Media Giveaways

Sazbean

Email your customers about the opportunity, include a blurb about it in your newsletter, and place a banner on your website with information directing them where to go to participate. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Relevance is more than just contests.

Spam 33

The Art and Value of Repurposing Content

Sazbean

The more you go over information, the more insights will become available to you, and in this way you’ll be able to add value to your content as you repurpose it. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. What to photograph? What to feature? Read on!

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Ethics and Social Media: Where Should You Draw The Line?

Sazbean

This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data. Since 1994, the ERC has produced the National Business Ethics Survey (NBES),  available for free to the public, to gather information about employees’ perspectives of ethics in the workplace. As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. The Ethics Resource Center (ERC) is the oldest non-profit organization in the U.S. Dr. Patricia J. workforce in business. by Sharlyn Lauby.

An Easy Method for Content Curation

Sazbean

Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. The ones that make sense for you will depend on your audience and industry.

Finding Local Twitter Users

Sazbean

While following national accounts like industry influencers and news organizations is a good way to stay informed, targeting a more local audience is an important part of building your Twitter followers. There are a number of ways to do this. Advertise. Be sure to insert a Twitter icon into print advertisements to let people know that you’re out there. Cross post to your Facebook page.

Top 5 Tips for a Successful Kickstarter Campaign

Sazbean

Create an amazing project page Make sure to create the most informative project page possible, it should sell you idea and get people excited about the project. This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Conversation, The Missing Piece of Most Social Media Marketing

Sazbean

Companies are great at posting informative content, definitely good at posting promotions, but often don’t take the time to have any conversations. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Probably not.

Missteps to Avoid in Your E-Commerce Site Design

Sazbean

Like any information site, it’s important that the visitor/customer has a positive experience and will want to come back over and over again. Something reassured these newcomers that the sites they were visiting and buying from are safe and will keep their financial and personal information secure. More information on this law is available at the FTC’s website.

POS 33

9 Steps to a Daily Blogging Schedule

Sazbean

Think photos, poems, thoughts, quotes, community involving questions, giveaways, reviews, curating information for your readers, and highlighting other blogs. 2. I publish almost daily on two blogs. have many people comment and ask me how I manage to do it, especially since I have two children, one being three months old. While it is by no means easy, and I spend a lot of my sleeping time awake, there are still many strategies I employ to make it more manageable. 1. Write short, snappy content. The old adage less is more works here. Use guest posts. News & Notes

3 Methods for Connecting Marketing & Sales

Sazbean

This can be difficult without additional resources and tools, but you may find that much of the connections come just from sharing information. Having problems getting sales and marketing to work together? After yesterday’s post, Missing the Boat by Not Connecting Sales to Marketing , Ben Slayter asked for some help with methods to integrate marketing and sales. What do you think?

Buy 49

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

Sazbean

YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? Hopefully, they’ll also add the ability to segment on topic.

Understanding How Conversions Differ on Devices

Sazbean

The type of information you look for on a laptop or tablet often widely varies from what you’re looking for on the phone while in the car. Duct Tape Marketing had a great article today on understanding conversion rates for different types of devices: iPhone Generation (Photo credit: xcode) Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days.

Data Visualization: the Way of the Future, or Just a Trend?

Sazbean

Data visualizations are especially useful on the web, because they both catch the reader’s eye and allow the reader to more quickly consume important information. With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. About the Author.

Worst Marketing Mistake: Features Instead of Benefits

Sazbean

As a customer, how does that help you make a purchase decision?  If you’ve done your research or you happen to be very knowledgeable about every feature, then the list may inform your decision. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Are there situations when one spec is better than another? Everything is a solution.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

2 Examples of Great B2B Engagement on Facebook

Sazbean

While it certainly helps to have an audience that is already participating in social media, having conversations and being responsive to that audience (and providing information they find valuable) goes a long way to creating an environment where they want to engage with your company. That fun spirit really comes out in their social media engagement. photo by visualpanic on Flickr CC).

19 Reasons to Use Google Analytics for Your Business

Sazbean

This information indicates what about your site (or your services) is scaring customers away from following through. 5. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file.

Your Website is Your Online Business Card

Sazbean

Don’t assume that they’ll figure it out, and don’t bury your contact information only on your contact page (assuming they can or want to find it). Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card?

Book Review: Enterprise Social Technology by Scott Klososky

Sazbean

While the book is jam-packed with great information, I want to focus on the chapter on integrating social media with the rest of your web presence… A Forgotten Asset: Current Web Presence. You need to figure out what information you can provide that is of interest to your target audience. But these websites are valuable assets in any online strategy. Thank you for reading!