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Thesis vs Genesis – Comparing Premium WordPress Themes

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That’s a pretty good bit of information to digest. His previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also had some of the worst set of installation and setup instructions I have ever seen. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing.

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7 Reasons Why Business Websites Are Still Important

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Control - You need a place online that you own, where you control the information and the data. This means that you can be more efficient at providing visitors the information that they’re looking for, as well as the opportunity to create web applications for more value to your visitors. People search through search engines like Google or Bing, not via Facebook for fan pages.

7 Simple Improvements to Increase Website Lead Generation

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Contact Info One of the easiest improvements is to make sure that your contact information is readily available throughout your website — not just on your Contact Us page. You want customers to be able to contact you when they want to, without having to go searching for your information. Hopefully your website is doing more than just looking pretty (it does look good, right?).

7 Benefits of Using Lead Generation Software

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This information is hugely beneficial as it allows you to go back and view these pages, determine their faults, and aim to improve them to encourage higher conversions. From From a marketing point of view consider if the pages display enough content or core information, or if there’s a significant lack of calls to action. Having Let’s take a closer look at how this is the case.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Five Tactics to Build a Strong Brand Presence Online

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Make sure the experience is a good one by providing in-depth information and background content on your site. Easily Accessible contact information. 2. You want to reach out with information that is pertinent and relevant to your customers. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online.

How Typography Affects Your Internet Marketing

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While you may not think about typography when you’re optimizing your website, it can make a big difference in how readers view and understand your information. Ultimately, having a readable font is important as it makes it easier for you to convey information. English: Example of Tahoma typeface (Photo credit: Wikipedia). Overview of Typesetting. Readability vs. Aesthetics.

Three Actionable Insights from Google Analytics

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This may mean that the information they were looking for was found immediately on the homepage but it could also mean that there are design and usability issues with your site. Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free.

Tips for Improving Contact Form Conversion [Infographic]

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Designing a contact form that is easy to fill out and still gets the information you need can be tricky. Geometry (Photo credit: _Hadock_) The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

12 Tips for Creating a Social Media Content Strategy

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It’s about reaching out to your audience with information and content that they value. Define information needs throughout the sales process. When someone is interested in purchasing from you, what information are they looking for? Information needs throughout the process are usually quite different. Catalog what information is already available within the company.

The Do’s and Don’ts of Using Facebook for Business

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DO: Keep people informed. Do it in a way that’s Facebook-appropriate: Use photos, be friendly and warm, and keep it informal. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it. DON’T: Be unprofessional.

How Social Media Overtook Legacy Media

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Mr. Wright had little contact information to include on his card, sticking to the only business card principles that he had at the time – his experience, city of residence, name, and profession. Erica Swallow of Mashable.com provides an example of a business card from New Media, with a laundry list of social media addresses, and all of the contact information missing on Mr. Wright’s. The Accessibility of Information. Social media overtook Legacy Media by changing both the way information was presented, and the information itself. million words.

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Amplify Your Business with Social Media Giveaways

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Email your customers about the opportunity, include a blurb about it in your newsletter, and place a banner on your website with information directing them where to go to participate. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so. Relevance is more than just contests.

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Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

5 Strategies for Managing the Twitter Firehose

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Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Seeing these conversations gives you the opportunity to provide helpful information (not advertisements). 3. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency).

The Art and Value of Repurposing Content

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The more you go over information, the more insights will become available to you, and in this way you’ll be able to add value to your content as you repurpose it. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma. What to photograph? What to feature? Read on!

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Finding Local Twitter Users

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While following national accounts like industry influencers and news organizations is a good way to stay informed, targeting a more local audience is an important part of building your Twitter followers. There are a number of ways to do this. Advertise. Be sure to insert a Twitter icon into print advertisements to let people know that you’re out there. Cross post to your Facebook page.

15 Sources of New Content for Your Social Media Strategy

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Are there topics that could be of interest to customers (removing confidential information, of course)? Can you help ease frustration by providing additional content or information? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. What topics are they covered and how can you add your opinion or take?

Definitive Guide to Planning a New Content Initiative

trying to inform a specific type of influencer who regularly recommends your product. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. target.

Your Website is Your Online Business Card

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Don’t assume that they’ll figure it out, and don’t bury your contact information only on your contact page (assuming they can or want to find it). Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card?

Successful Marketing Always Has a Return

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Providing R&D Insights — With so much information available online for free, the ability to do marketing research is unparalleled. coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. Instead of thinking of marketing cost, think about marketing investment. The same is true with marketing decisions.

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3 Brand Publishers You Should Copy

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Through their strategic approach to brand publishing, DriveTime has created a friendly, informative place for people to land whether they’re in the car-buying market or not. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? Urban Outfitters: The Retailers of Good Cheer.

Merging Digital and Physical Customer Experiences

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Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website. Information like phone number, hours, and location are a no brainer. But this information is often lacking from mobile websites… The figures are somewhat surprising. News & Notes

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Measurement Basics for Facebook Pages

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For all the work you put into running your Facebook page—updating statuses, responding to comments, updating information, creating events, answering messages, posting pictures, interacting with others’ posts—sometimes you might wonder just what it is you’re doing on your computer when there are so many other aspects of your business to worry about. Hey, we get it. Bingo.

Getting Started with Twitter for Business

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Cross post to other social media accounts, include information in advertisements, and always include links to your social media accounts on your main website. Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. But this deep into the 21 st century and the impact of a social media campaign is undeniable. Set up your Twitter profile.

Social Commerce – What is it, Who’s Doing it, How can You?

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If you provide customer support or get feedback or even just answer questions, you’re getting information about what customers want from your company. Another one of the buzzwords that gets thrown around quite a bit is “social commerce.&# Like most of these buzzwords, the practice itself isn’t necessarily new. So, what exactly is social commerce?

19 Reasons to Use Google Analytics for Your Business

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This information indicates what about your site (or your services) is scaring customers away from following through. 5. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Worst Marketing Mistake: Features Instead of Benefits

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As a customer, how does that help you make a purchase decision?  If you’ve done your research or you happen to be very knowledgeable about every feature, then the list may inform your decision. English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Are there situations when one spec is better than another? Everything is a solution.

Sharing for Engagement on Twitter

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You’re going to want your content to be relevant to your message, trustworthy, timely, topical, useful, informative, and personal. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. It’s articles, listicles, photographs, infographics, videos, and so much more. Be Concise. Be Visual.

8 Ways to Increase Social Media Interaction

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Tags: Business Marketing Social Media Social Networks Strategy Content digital strategy interaction internet internet marketing online marketing online social networking social information processing social network service social networking social software twitter web strategy world wide web

Missteps to Avoid in Your E-Commerce Site Design

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Like any information site, it’s important that the visitor/customer has a positive experience and will want to come back over and over again. Something reassured these newcomers that the sites they were visiting and buying from are safe and will keep their financial and personal information secure. More information on this law is available at the FTC’s website.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Should You Use Facebook for Your Business?

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In order to really be able to connect, you have to be able to engage by having conversations and providing information and content that your audience finds value. You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. Thoughts?