Top of the Funnel: Educate and Inform. At this stage, people are interested in getting general information and not looking for specific vendor solutions. You want to be seen as a trusted resource for information. Keep in mind there is a deluge of information online (25 billion web pages according to Netcraft). People aren’t looking for “information”, they’re looking for answers to their problems. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Second, develop a content marketing strategy. MORE >>

Most businesses really only get limited use out of it, though, because they feel overwhelmed with all the data, struggle to make informed business decisions, or are measuring the wrong things. They will also use their expertise to give you actionable insights so you can confidently make informed business decisions. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Tweet with them. MORE >>

By way of example, within one hour of us uploading a demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. So how do you get your stuff noticed? and more. Now that’s quick! MORE >>

If your site is outdated, not easy to navigate, doesn’t have a “Contact Us” form, or lacks information your customers are looking for, that is sure to turn them off. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. Use of frames. MORE >>

Make it easy for a prospect on a smart phone to get the information they need. They can help get actionable insight for you to make informed business decisions. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Redesigning a B2B website can seem like a daunting task. Take a deep breath and relax. We’ve built B2B websites since 1998. We’ve also helped companies out of messes they’ve made with ineffective websites. MORE >>