PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing. Powerful Stickiness. Incredible Engagement.

Content Calendar for Content Marketing

PWB Marketing Blog

In fact I don’t get to see the information on who calls the client, but I do get to see the emails that come in as well as watch the trends. I have been working with one of our clients for a few years on their search and social media campaigns. Metrics for content marketing, are key to understanding campaign performance! In general, the dashboard includes the whole 9-yards.

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Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

In fact, June 2013 was the last time I published information on correct sizing of images! I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. The size of social media images changes from time to time, so having the most current data available is paramount.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both.

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. As coincidence would have it, I found some information. Finding that information though prompted more questions. Was that information considered when starting the campaign? know I abhor them.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Top of the Funnel: Educate and Inform. At this stage, people are interested in getting general information and not looking for specific vendor solutions. You want to be seen as a trusted resource for information. Keep in mind there is a deluge of information online (25 billion web pages according to Netcraft). Frustrated. Second, develop a content marketing strategy.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Make it easy for a prospect on a smart phone to get the information they need. They can help get actionable insight for you to make informed business decisions. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

There’s nothing worse than a fan going to your page and seeing outdated information or posts that are weeks old. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Be human.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

By way of example, within one hour of us uploading a demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. So how do you get your stuff noticed?

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5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Use annotations in strategic ways like having one video that’s used to convey general company information, and then use an annotation to allow prospects to click through to videos that drill down into more specific products and services. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Users get exposed to more information about your company. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Site owners cannot manually add sitelinks to their website. How to Get Sitelinks.

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Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

Pinterest is a way to collect this same information in a virtual binder! For Many of the popular blogging platforms have applications to quickly and easily add this button which quickly allows your information to be shared on Pinterest with others. In reality I suppose I have been, working that is. Have you been invited to join Pinterest? What is Pinterest? Pinterest Benefits.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

Pinterest is a way to collect this same information in a virtual binder! For Many of the popular blogging platforms have applications to quickly and easily add this button which quickly allows your information to be shared on Pinterest with others. In reality I suppose I have been, working that is. Have you been invited to join Pinterest? What is Pinterest? Pinterest Benefits.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Should professional and personal identities be kept separate on social media sites? This morning, as I was browsing a YouTube Channel trying to track down a video my client made for broadcast by someone else, I ran across a semi-suggestive image. OK, “So what” , you say, “that’s pretty common.” The Thumbnail image next to the comment though was the challenging part.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Most businesses really only get limited use out of it, though, because they feel overwhelmed with all the data, struggle to make informed business decisions, or are measuring the wrong things. They will also use their expertise to give you actionable insights so you can confidently make informed business decisions. Optimize Social Traffic. Find New Customers on Twitter.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

January 2014: GoDaddy and Twitter divulge information to a hacker that causes one man to loose his beloved Twitter account. As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks. Sixty-three Thousand! That’s a lot of hacking.

Definitive Guide to Planning a New Content Initiative

trying to inform a specific type of influencer who regularly recommends your product. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. target.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Do you need to collect contact information from site visitors to store in a database? Do you need any forms besides a simple “Contact Us” or “Request More Information” form? Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Will your site require multi-lingual support?

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5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

You might consider that LinkedIn might include information specifically business news, Twitter might offer up specials or tight calls-to-action, Facebook might direct your customers to your blog posts, industry information, trends and statistics, and your blog might have a more personalized message.  Your content doesn’t have to always be information created by you; however it should be relevant to your audience interests. #5 When All Else Fails. ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies.

3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

They’re looking for information. They have to click further through your website to find their information. Search engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. But before you jump into a paid search program with Google, ask yourself these three crucial questions. Is search the right channel? While search engine marketing is effective in driving online traffic, it’s not necessarily the right channel for every objective. Where will you point people? That can be a mistake.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

If your site is outdated, not easy to navigate, doesn’t have a “Contact Us” form, or lacks information your customers are looking for, that is sure to turn them off. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. Use of frames.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Facebook Ads: Do They Work?

PWB Marketing Blog

For my Ann Arbor Mom Facebook Page, the answer was simple - I offered new fans the opportunity to find information on free and low cost family activities in the area. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier.

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Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Facebook Cover Image Guidelines dictate that you cannot have calls to action, contact information or other messages such as “Like”, “Share” or visit us at www… Instead you should focus on having visually stunning images or graphics and a solidly branded image. This is one time when you get to add important information from your company history, so boast away! What do you think?

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Facebook Cover Image Guidelines dictate that you cannot have calls to action, contact information or other messages such as “Like”, “Share” or visit us at www… Instead you should focus on having visually stunning images or graphics and a solidly branded image. This is one time when you get to add important information from your company history, so boast away! What do you think?

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

Content is information you share with your target audience and is at the hub of everything you do in marketing, both online and offline. The new model delivers information that educates a buyer and brings them to you. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? The answer is by having a content marketing strategy. Marketers are now publishers.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

And the number two online activity is using a search engine to find information. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. So it’s likely your website stands a good chance of being a prospect‚ “first impression” You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online. searches.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Industry news, events and information that is of value to you and should quickly be distributed to your clients! Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. One easy solution lies within your own assets – Specifically your employees. Content Is King!

Is Google Analytics Right For Your Business?

PWB Marketing Blog

Google Analytics aggregates anonymous data and doesn’t reveal any personally identifiable information. That said, you may need help mining the data and figuring out how to interpret it to make informed business decisions. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. It was a blast. The most popular topic of course was social media.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. explained the update to the individual and began researching some of the links where his website appeared. It did. immediately recognize it as spam.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Live Tweet During A Webinar To Get Targeted Twitter Followers

PWB Marketing Blog

Live-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content. That way, if someone starts following our tweets mid-stream, they can go back and see what we’re tweeting about and where we’re getting the information. Plus, it’s a great way to gain targeted Twitter followers. When we log into a webinar, we’ll first tweet that we’ve joined and mention a thing or two about the topic. The neat thing is that other webinar attendees who are following the hashtag in real-time will see your tweets in their stream.