Provide Valuable Information : In a 24/7 news cycle, news outlets are seeking to get information out as quickly as possible and companies are seeking to minimize potential risk. The spokesperson didn’t seem well-prepared and didn’t provide tangible information. via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno.  First, First, please take a moment to send positive thoughts to the residents and families of the homeowners. Like the BP oil spill, the confusion around such an explosion is understandable. MORE >>

Maybe Twitter can provide an entry-level offering with minimal information and then charge for for more analytics and optimization options. Influencer Relations : By combining Twitter’s retweet information with the t.co These would be individuals whose followers not only retweet content but also takes action via click-through information. . September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co We hope to use this data to provide better and more relevant content to you over time. Conclusions. MORE >>

In the August 27 PR Week , Renee Blodgett of Blodgett Communications was quoted, "Most start ups know to use blogs to clarify information about their brand and to correct inaccuracies. Not technically a "hotw to pitch bloggers" article but provides good information useful for blogger relations.  . disagree with his assessment on the value of press releases but interesting information nonetheless. Cory Doctorow of Boing Boing : Cory raises some practical tips for making it easy for bloggers to find, use and share your information. On October 22, B.L MORE >>

Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. While it may be a brush-off, it is also an opportunity for you to send me more information. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. This made me realize that we do in marketing and PR is a form of selling. Cold calling is probably the most difficult part of selling. MORE >>

Social networking sites, such as Twitter, are being blocked to stem the flow of information coming out of China. By Grant Neufeld via Flickr. When Tiananmen happened, I was just a college freshman – fresh-eyed and away from home the first time in my life. was just exploring my identity – second generation Chinese born to immigrant parents, seeking to understand how I fit into the world. The incidents in Tiananmen were eye-opening, shocking and maddening at the same time. Fast forward 20 years. The anniversary sort of crept up on me. There is barely any mention of the anniversary on TV. MORE >>