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6 Tips for Collaboration When Producing and Sharing Great Content

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Your sales staff know the language of your customer, what their everyday issues are, and what kind of information they’re looking for in order to make a buying decision. Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Get Your Players Together. Is Everyone on the Same Page? How will it be shared?

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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To make sure your AdWords conversion data reflects the offline conversions tracked in your Salesforce account, AdWords needs to regularly retrieve and store some information about your lead statuses and opportunity stages. This regularly downloaded information will be deleted within a few days, with the exception of your upload history logs. Example. “Sales Qualified,” 2.

Google Analytics- Calculated Metrics for Lead Generation Websites

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If you’d like more information on calculated metrics strategy, and what formulas can work for you, let me know. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Because salespeople don’t know where prospects turn for information as they move through the buyer’s journey. Here’s the evidence of this lack of knowledge that I’ve unearthed from talking with salespeople. I ask, for example: Where do buyers look for information when they first decide to tackle [fill in whatever problem your product or service solves]? But here’s what happens.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

How to Convince Your CEO of the Power of B2B Content Marketing

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Why would you give away information? With this information, you can develop a strategy that tailors content to their needs. You may already have articles, educational information and more on hand. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Such campaigns are familiar. Set expectations.

Who Should Nurture B2B Leads with Social Media?

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You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively. Companies like Dell and others that encourage employees to share helpful information or talk about their day at work experience broader visibility in social channels. 

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here’s a good primer on how Edgerank works:  EdgeRank Information. . Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. 

Why Marketing Automation Does Not Work

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You’ve likely heard the information technology gurus. In exchange for this content, readers will provide contact information. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist. The result?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

A Social Media Measurement Dashboard; One Approach

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Engagement metrics is what you hear most often when measuring social media.  It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  REACH. Twitter. Followers. Facebook.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Mix it up- infographics, video, or unique ways to present the same information. If you’re testing landing pages for conversions, email subject lines, PPC bidding strategies, etc, make your you have enough data over time to make an informed business decision, otherwise let it be until there’s significant data available. Act Naturally. You don’t need to sound like everyone else. 

The new Demand Waterfall from SiriusDecisions; An Introduction

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It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

It’ll take more research from SiriusDecisions to determine the best-in-class conversion rates throughout the funnel; and that’ll be more information we can use to benchmark the funnel stages with regard to conversions. This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Here is the new Demand Waterfall.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Here’s an amazing chart detailing the major players in online display advertising.    . Let’s talk about DSPs.  . Click.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

SEO, Meta Descriptions, Content, and Generating Leads

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Compelling – the description needs to motivate the searcher to click while still providing accurate information. Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. It’s no longer used by the top 3 – Google, Bing or Yahoo!

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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Plan what information buyers are looking for, and give them answers via your quality content.  . Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Save time following up on bad leads. . Increases campaign ROI.

Online Display Advertising, Targeting, and Capturing Leads

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Such information to gather includes: • Minimal spend. A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Many I have used myself for clients. Retargeting.

A Brief Guide to Increasing Website Conversions with Video

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Like all important information, videos should be placed above the fold, and the video player should be fairly large (480px x 720px ideal).  Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Search query “information on how to _”. Website theme:  Provide information, articles, and advice; provide educational content. That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Formula:  .

Matching the Offer with Buyer Mindset: The Website Dilemma

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For example, most people landing on your blog are looking for information to make their lives easier and may not even have a defined problem. They’re trying to get more information about your company and its qualifications, so they are in the Evaluation stage. She’s spending a lot of money on a funeral and a high-end casket. As you can imagine, the exchange doesn’t go well. Awareness.

How Labels works in Google Adwords; benefits of the new feature

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Vendor List: “Directory” “List” “Guide” “information”. For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. At this early stage, you really want to think about how you can use this feature. Label: How-To. Label: Outcomes.

A Social Media Measurement Dashboard; One Approach

NuSpark

Engagement metrics is what you hear most often when measuring social media.  It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Isn’t that what marketing is supposed to be?  I digress- let’s get back to measurement.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Determine tone: professional, creative, humorous, serious, technical, informal. Write a creative and informative description about your video. Name a memorable ad in the past. 

Content Marketing: Goals, Issues, Strategies

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Words persuade and convince; they also inform and educate.  I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. On-site SEO: web pages, page titles, meta descriptions. Pay-Per-Click: Ads.

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Place critical information high on the page – don’t hide it at the bottom. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. You must implement, and consistently test and readjust, conversion optimization strategies on your website. Contact Us.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Google Analytics, Conversions, and Marketing Measurement. Visits. New and Returning Visits.

An Overview of Google Analytics Goals & Conversion Metrics

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conversion is any action on a website or landing page that requires a consumer or prospect to enter personal information in exchange for something that they desire.   . Conversions and Website Goals; A Primer.  . Google analytics measures website activity, with the goal to track visitor behavior.  Any behaviors that you want to measure are called GOALS. What is a Conversion. What is a Goal.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

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Limit the number of fields in your online submission form; but ask only for the most important information. Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. How many qualified leads.

Guest Blogging; SEO; Matt Cutts. A Point of View

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Guest post, if you like, but make sure it is because your information has a purpose.  . Latest Developments in SEO: Uproar over Guest Blogging. When one concentrates on one particular aspect of SEO, such as link building or back linking, there’s always the risk that you lose sight of the bigger picture.  . Because of this, Google has taken action against scaled guest blogging.  .

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

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But again, this information is tied to a company visit; not a user visit.  Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation.  There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Here’s ReachForce. 

The Relationship between Social Influence and Customer Experience

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If you Google the word “Influence,” this information pops up: We all influence someone in one way or another. So when analyzing your own experience, start by asking yourself some content questions: What kind of information from your favorite brand caught your eye? And what ancillary information was also out there that had an influence on your decision? Don’t disappoint them!

A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

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With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  The traditional “funnies” – just like newspapers in general – are slowly dying out as more and more information is available online.  Content marketing is vital to growing a business in today’s economy.  Bring back the comics.

New Infographic: B2B Lead Generation & Content Marketing Trends

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Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story”  covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic. Here’s the Infographic.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Let’s keep these measures apples-to-apples. Below that use 10%. 

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

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SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need.  In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Then computers came. 

The missing topic on b2b digital lead generation: advertising

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Let’s look at Information Week as an example.  In fact, SRDS lists 340 digital websites in the information technology category where laser-focused digital advertising can occur.  Remember advertising?  Remember media plans?  If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away.  Don’t believe it.  Remember advertising? 

How B2B Buyers Have Changed- and the Role of Content & Social Media

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B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. Replace ABC with ABH (Always Be Helping).

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. Replace ABC with ABH (Always Be Helping).