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| Page 1 of 1 | Previous | Next | NUSPARK AUGUST 9, 2012  A Social Media Measurement Dashboard; One Approach It really measures the strength of your content; how informative and how interesting it is. If your content is either informative or interesting, it will be shared. A re your social media efforts working? That’s one of the most misunderstood questions in marketing today. There really is no “right” way to measure social media. Isn’t that what marketing is supposed to be? REACH. | NUSPARK OCTOBER 28, 2011 Is Blogging Right for my Business? The Benefits of a Business Blog If you starve your social media efforts of informative content, you’ll reap anorexic results. . The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Below are the responses. . From Apryl Parcher. Often. | | | | | |
| NUSPARK MAY 19, 2012  Generating Leads from a Facebook Fan/Business Page Engagement Strategy Here’s a good primer on how Edgerank works: EdgeRank Information. . Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. | NUSPARK FEBRUARY 10, 2013  Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic Search query “information on how to _”. Website theme: Provide information, articles, and advice; provide educational content. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. That’s my goal with clients. Formula: . Ratio. | NUSPARK DECEMBER 31, 2011 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program Limit the number of fields in your online submission form; but ask only for the most important information. Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. How many qualified leads. | NUSPARK MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics If no information is available in the cookies, the visitor is tracked as a New Visit. For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Google Analytics, Conversions, and Marketing Measurement. Visits. New and Returning Visits. | | | | | | | |
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NUSPARK | FRIDAY, JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy
This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Whatever the final strategy is determined, all clicks will lead to the key landing page that would promote the content or offer, and allow visitors to submit their information in order to download the content. In essence, this is what we do. MORE >> -
NUSPARK | FRIDAY, JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy
This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Therefore, our content plan includes the following elements: A deep dive into understanding who your audiences are and where they obtain information on your solutions. Whatever the final strategy is determined, all clicks will lead to the key landing page that would promote the content or offer, and allow visitors to submit their information in order to download the content. In essence, this is what we do. MORE >> -
NUSPARK | SATURDAY, APRIL 28, 2012 Stop the Insanity; A View on Social Media ROI for Lead Generation
For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. To go further, do you calculate the ROI of networking? MORE >> -
NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. You know what lead nurturing is… Here’s my definition. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. MORE >> -
NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. You know what lead nurturing is… Here’s my definition. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. MORE >>
- A Brief Guide to Increasing Website Conversions with Video NUSPARK | SUNDAY, NOVEMBER 4, 2012
- A Social Media Measurement Dashboard; One Approach NUSPARK | THURSDAY, AUGUST 9, 2012
- Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith NUSPARK | SUNDAY, MAY 22, 2011
- A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges NUSPARK | SATURDAY, OCTOBER 13, 2012
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | MONDAY, MAY 2, 2011
- MindMatrix: A Unique Marketing Automation Platform for SMB NUSPARK | SUNDAY, MARCH 17, 2013
- The new Demand Waterfall from SiriusDecisions; An Introduction NUSPARK | THURSDAY, MAY 24, 2012
- The new Demand Waterfall from SiriusDecisions; An Introduction NUSPARK | THURSDAY, MAY 24, 2012
- Online Display Advertising, Targeting, and Capturing Leads NUSPARK | SUNDAY, SEPTEMBER 9, 2012
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- 60 Articles on B2B Marketing Analytics! NUSPARK | WEDNESDAY, NOVEMBER 3, 2010
- Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline NUSPARK | THURSDAY, APRIL 26, 2012
- Content Marketing: Goals, Issues, Strategies NUSPARK | SUNDAY, MARCH 24, 2013
- SEO, Meta Descriptions, Content, and Generating Leads NUSPARK | SATURDAY, MAY 5, 2012
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit NUSPARK | FRIDAY, APRIL 13, 2012
- Marketing Automation- What It Is and Why Use It NUSPARK | SATURDAY, JUNE 26, 2010
- From text ad copy to landing pages; key elements to increase pay-per-click conversions NUSPARK | SUNDAY, APRIL 14, 2013
- New Infographic: B2B Lead Generation & Content Marketing Trends NUSPARK | SATURDAY, MARCH 17, 2012
- Permission Marketing Drives White Paper Relevance NUSPARK | FRIDAY, NOVEMBER 4, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- The missing topic on b2b digital lead generation: advertising NUSPARK | MONDAY, JANUARY 9, 2012
- How Labels works in Google Adwords; benefits of the new feature NUSPARK | SUNDAY, APRIL 29, 2012
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | SATURDAY, APRIL 30, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- A Lesson from Microsoft: Control Your Own Destiny NUSPARK | MONDAY, JANUARY 16, 2012
- Case Studies; How to Get Them Approved and Presented Publicly NUSPARK | THURSDAY, JUNE 14, 2012
- Case Studies; How to Get Them Approved and Presented Publicly NUSPARK | THURSDAY, JUNE 14, 2012
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- A Primer on Website Visitor ID and Smart Form Technology for Lead Generation NUSPARK | SUNDAY, DECEMBER 18, 2011
- It Might Be Time to Make Age One of Your Segmentation Criteria NUSPARK | WEDNESDAY, NOVEMBER 30, 2011
- The Growth of Video and Mobile Marketing; Key Stats and Trends NUSPARK | FRIDAY, JANUARY 11, 2013
- B2B Marketers Unsure of Twitter Effectiveness NUSPARK | SATURDAY, JUNE 19, 2010
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