MI6 Marketing Agency

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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

They are free to use the pen (I have more if you need some) also so they can share their notes with you so you can make an informed decision about my joining your team. It’s a tool for you, and your team, to gather the right information and make the right decision. Technology Marketers Need to Know How To Sell. Sell Me This Pen. It’s a very easy role playing exercise.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of July 4th. Week of July 11th.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. wonder, is the CMO role going by way of the Dinosaur? 5) What Are The Key Issues Facing Chief Information Security Officers? What key issues are facing marketing and security leaders today?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. wonder if the CMO role is going by way of the Dinosaur. 5) What Are The Key Issues Facing Chief Information Security Officers? What key issues are facing marketing and security leaders today?

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Linkedin for B2B Marketing

MI6 Marketing Agency

But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Just use the basics on LinkedIn and have stopped autoconnect to Twitter- Too much information (TMI) for my network. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Learn more here ). Resume 2.0,

Mi6 Quick Tip #5

MI6 Marketing Agency

In addition to contact information (hidden in this shot) Nimble streams all communications that Jon and I have via email, Twitter, Facebook and Linkedin. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? Picture too blurry?

Tips 43

B2B Company Websites

MI6 Marketing Agency

But, it can be hard sorting through the tweets to find that shiny gold nugget of information. The challenge is serving diverse contact and information needs. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ). B2B Company Websites.

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

And, if you want more specific information on what investors are looking for, check out our eBook for Canadian Startups. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 30th.

B2B 11

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Mi6 Quick Tip #7

MI6 Marketing Agency

Step Three: Use what you learn so you are more informed and have relevant reasons to engage in conversation with them. They are responding to people, they are informing followers of important things and they are engaging. Using listening posts helps you become more informed and discover good reasons to engage in conversation with your accounts. Let’s use a real live example.

Tips 34

B2B Marketing Framework

MI6 Marketing Agency

In the past sales people were the providers of information to customers. Now buyers rely on their peers, Google and social networks to gather information. Communications and Community is about sharing information that benefits your customers in order to create stronger connections with them. Foundation for B2B Marketing. What is a framework? To manage a project. License Deed ).

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

Builds On Social CRM Vision Part 1 / Part 2 | Source: Information Week. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. If you have ideas on how we can provide more and better value to you in sharing these posts let us know below. Our Favourite Posts for Week of Feb 13, 2012. See #5 below).

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

MI6 Marketing Agency

Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Here’s what we’re covering in this Round Up. For sales and marketing professionals we cover the customer experience. Why message boards? Focusing in the various triggers for a purchase is the key.

Mi6 Quick Tip #3

MI6 Marketing Agency

They are legitimate opportunities to get informal training and insights and to learn from others. They are legitimate opportunities to get informal training and insights and to learn from others. Not About Putting “Bums in Seats&#. You’ve spent a lot of time organizing that great seminar. They don’t have time to put “bums in seats&#. What do you do? Tweet.

Tips 28

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Our goal is to provide you with added value by providing useful and actionable information and insights. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. About the survey. Findings. About CSO Insights.

March Mi6 Chart Toppers

MI6 Marketing Agency

There are links below to some cool infographics that provide in-depth demographic information for Facebook, Twitter and Linkedin. March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Each month we share with you the most popular charts based on # of views in this Top 10 blog post. We include our thoughts about each chart and a link to the actual chart and source. Let’s Get Started!

Talking With the Groundswell

MI6 Marketing Agency

Conversations, at the least the good ones, are meaningful exchanges of information. Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts. Part two, chapters 4-9, focuses on tapping into the Groundswell. In this post we summarize chapter six and provide some interesting content and a link to our blook report private site. Video Timeline. 01:17 New to blogging?

GPS 21

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

This Mi6 briefing webinar provided B2B technology marketers and business development professionals with actionable information and insights on the most effective ways to engage with B2B hi-tech buyers in order to create awareness, build your reputation and generate demand for your hi-tech company. Author: Chris Herbert, B2B Specialist & Founder of Mi6. What this Brief Covered.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

What was Linkedin Thinking?

MI6 Marketing Agency

These discussions have helped us refine ideas for our upcoming meetups, provide value add services such as building a Silcon Halton Twitter list and share thought leadership ideas and information. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. Things were going great! My question is why?

Our Fav Posts, Week of October 10

MI6 Marketing Agency

The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week. INFOGRAPHIC].

6/27/11: Top Posts This Week

MI6 Marketing Agency

The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week. Twitter or Die?

Top Posts This Week

MI6 Marketing Agency

The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week. Twitter is the New Facebook.

BtoB 16

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

These stages are primarily about information – the more timely and detailed the data, the higher the level of marketing sophistication and the more complex and wide reaching the marketing strategy must be.  A really good budget and solid C-Suite support is a requirement to get through the later stages. Week of September 5th. Structuring for Digital Marketing Evolution. Sources. 2016. .

SMB 2

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

These stages are primarily about information – the more timely and detailed the data, the higher the level of marketing sophistication and the more complex and wide reaching the marketing strategy must be.  A really good budget and solid C-Suite support is a requirement to get through the later stages. Week of September 5th. Structuring for Digital Marketing Evolution. Sources. 2016. .

SMB 2

Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer

MI6 Marketing Agency

This briefing condensed research from Forrester, IDG, Information Technology Services Marketing Association (ITSMA) and The Society for New Communications Research (supported in part by SAP). Slides 11 to 18: Tactics and information the buyer is using in the buying process. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Presentation. Inside the Mind of The B2B Tech Buyer.

Marketing Layoffs Equals Social Media ROI?

MI6 Marketing Agency

The Internet, especially search and social, is empowering consumers (B2B and B2C) and putting them in the drivers seat when it comes to informing themselves on what products, services and solutions are available. Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Jan 30th, 2012.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Our Fav Posts, Week of November 14

MI6 Marketing Agency

The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week. for Week of Nov 14, 2011. 1.

Our Favourite Posts, Week of August 15th

MI6 Marketing Agency

The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

SEE ALSO : Do IT Buyers Depend on Content to Make Buying Decisions? | How Should Technology Companies Best Inform, Educate and Engage with IT Buyers? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of August 1st. Tech Innovation’s Most Recognized Brands. Week of August 8th.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. SEE ALSO: How Should Technology Companies Best Inform, Educate and Engage with IT Buyers?     (Jun 2016 Top Charts). Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of July 4th. Week of July 11th.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

With over 50 percent of the population being visual learners charts and infographics are important pieces of content for you to use to inform and educate your readers, prospects and clients. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Week of July 4th. Week of July 11th.

Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell

MI6 Marketing Agency

The information firehose is starting to gush! There is now an abundent supply of information, access to people who want to help and share. What we now must do is think about how we can use the information, the people and the tools to be productive and deliver value. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 2. Jujitsu and the technologies of the groundswell. Reason #2: Trust!

Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

They are free to use the pen (I have more if you need some) also so they can share their notes with you so you can make an informed decision about my joining your team. It’s a tool for you, and your team, to gather the right information and make the right decision. Technology Marketers Need to Know How To Sell. Sell Me This Pen. It’s a very easy role playing exercise.