Marketing to Business Executives Blog

Trending Sources

Three Ways Data-Driven Marketing Improves Performance

Marketing to Business Executives Blog

not knowing information gleaned from the data) is getting higher. According to a survey just completed by ITSMA and Patricia Seybold Group , today’s B2B marketers recognize the importance of data-driven marketing. So what? Well, now we have statistically significant findings supporting that view. . His title: The price of light is less than the cost of darkness. Register here.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case. Eqentia provides tools, included faceted search and creation of personal content streams, that enable information consumers to browse and drill down into the curated content. No trackbacks yet.

The Role of Context in Curation: B2B Marketers Take Note

Marketing to Business Executives Blog

Waldstein talks about, “finding groupings around information needs&# and the tremendous opportunity for business to invigorate new groupings relevent to its products/services. Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Neither do I.

Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Top Eight Reasons B2B Marketers Use Content Curation

Marketing to Business Executives Blog

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative. Visitors often click through to the company website.

7 Steps to Success with Marketing Automation

Marketing to Business Executives Blog

More information is in the full research report , available for download at no charge. . Nobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. Recent research by Patricia Seybold Group and McKittrick Associates shows that there are more than 20 skills, practices, and organizational practices important for a success implementation. Unfortunately, many turn to system selection as their first step. .

Games as Content in B2B Marketing

Marketing to Business Executives Blog

Leave a Reply Cancel reply Eqentia content curation gives control to information consumer “Curation&# gets six tweets per hour…right now! I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Turns out games have been used in B2B several (many?) Must be some serious B2B buyers among those playing games. I’m sold.

Finding the Information You Need Quickly, Reliably and Cost-Effectively

Marketing to Business Executives Blog

We all agree there is so much information available today that we need new methods (or new combinations of methods) to quickly, reliably and cost-effectively find the information we need. It’s a critical problem, compounded by the multiplicity of separate communities where information is shared, voted on, and reviewed. For instance, if we want to assess raw information about “what’s going on” in order to draw our own conclusions about what’s coming next, filters subvert our efforts. ” Why we want the information matters.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

The nuances come in being able to route social media content internally so the right person can comment or in enabling information consumers to personalize their browsing experience…and using that data to engage them better. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. These need curation too.

Today’s Rant: Why Marketing is Harder — and More Fun

Marketing to Business Executives Blog

In order to keep each buyer’s attention, the marketer’s provision of information must vary in the same way a salesperson’s approach varies. He is tracking and analyzing demographic and behavioral information about prospects, developing hypotheses about intent, gleaning insight from current customers, and mapping responses to prospect behaviors to move them to the next stage in the buying cycle. Get comfortable experimenting, acting on partial information, and adjusting course as they find new information. Leadership matters.

Number One in Social Business

Marketing to Business Executives Blog

The discrete problem of speeding information sharing about availability and need for parts is the level where social business can have an impact. He pointed out that insights need to be shared widely so that the right person — the one who can take action — sees the information in a close to real-time process he described as discover, filter, action and evaluate. At Enterprise 2.0 this week in Boston, I found a few inspiring moments amid all the activity. Hagel described a simple metrics-based path to finding the right problem to address. finding the right parts).

Ads 9

New Research on Why CRM Fails…Also Lessons for Marketing Automation

Marketing to Business Executives Blog

“Top management can provide the money, software and authority to create a CRM program, but such investment must be informed by cycles of learning from consumer insight… an organizational culture that tolerates experimentation will be more successful at building new CRM capabilities.&#. MIT Sloan Management Review (Spring 2011) published new research on CRM in an article titled, “Why CRM Fails and How to Fix It.&# This is fantastic reading; truly an energizing piece pointing to down-to-earth advice. Enough of the left brain/right brain argument. Back to the article.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Who cares about marketing data?

Marketing to Business Executives Blog

In a recent survey conducted by Patricia Seybold Group and the Information Technology Services Marketing Association ( Survey on Data-Driven Marketing, March 2011 ), more than 100 marketers reported what types of marketing data most interested heads of other departments. It is time for marketing to set its sights on growth and provide credible information to the rest of the organization on customers, markets, and competition. Customer data was the hands down winner, recognized as the top choice by CEOs, COOs, Business Unit Leaders, and Service Delivery Leaders. Type of Data.

Visibli displays your identity when you share links

Marketing to Business Executives Blog

Eqentia’s bar has this identifying information the left: . I first saw this used by Eqentia , a curated site that, per best practice, displays a thumbnail of an article and then links the reader to the original article. It is a bar, what visibli calls an “engagement bar&# , about a half inch thick that sits at the top of your screen and carries the brand identity of the referring site (and, of course, links back to the site). . An alternative approach, used by Adobe’s curated site, www.cmo.com , is much less preferable. You are captive on the CMO.com site.

Sorting through content curation options

Marketing to Business Executives Blog

But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world. This will give you an SEO boost, provide fodder for your lead nurture campaigns and (if done right) gradually build your reputation as the “go to&# company for insight and information in the content area you’ve decided to “own.&# (Actually, a more reasonable goal is to be one of the top five sites your customers go to for information: Marketing as Media: Are you in the Top 5? ) What next?

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. It highlights an exercise a Harvard class underwent to incorporate search, systematic data, and qualitative research into informed decision-making. by Anton Scherbik.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Learning from competitors.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationI’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. The Buyers Journey is much more fluid. Like this post?

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. How We Share.

Cable 100

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. The post Strategies to help your business overcome information overload appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Help 63

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. I was talking with my dad the other day about memory. What might this mean for marketers?

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

RSS 110

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! Good to find an interesting resource on an interesting topic - informal learning. informal. El informal.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Managing all the information in the enterprise is a core activity of business: both internally and in the interactions with the broader ecosystem including customers, partners, government institutions and other parties.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. You’ve already produced a large volume of content informing buyers about what your policy covers and why off-the-shelf E&O policies probably aren’t enough. The approach is called insight selling. How does insight selling work?

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. You will collect information on initiatives but not discover insights about often-unarticulated motivations and goals driving goal-directed behaviors and activities to engage. (In Intelligence gathering can be defined as collecting information.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. Target an under-served audience?

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.