| | | Marketing to Business Executives Blog | |  Information | 17 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative. Visitors often click through to the company website. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 26, 2011 7 Steps to Success with Marketing Automation More information is in the full research report , available for download at no charge. . Nobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. Recent research by Patricia Seybold Group and McKittrick Associates shows that there are more than 20 skills, practices, and organizational practices important for a success implementation. Unfortunately, many turn to system selection as their first step. . | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. | MARKETING TO BUSINESS EXECUTIVES BLOG MAY 20, 2011 The Role of Context in Curation: B2B Marketers Take Note Waldstein talks about, “finding groupings around information needs&# and the tremendous opportunity for business to invigorate new groupings relevent to its products/services. Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Neither do I. | MARKETING TO BUSINESS EXECUTIVES BLOG MAY 2, 2011 Visibli displays your identity when you share links Eqentia’s bar has this identifying information the left: . I first saw this used by Eqentia , a curated site that, per best practice, displays a thumbnail of an article and then links the reader to the original article. It is a bar, what visibli calls an “engagement bar&# , about a half inch thick that sits at the top of your screen and carries the brand identity of the referring site (and, of course, links back to the site). . An alternative approach, used by Adobe’s curated site, www.cmo.com , is much less preferable. You are captive on the CMO.com site. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 27, 2011  Three Ways Data-Driven Marketing Improves Performance not knowing information gleaned from the data) is getting higher. According to a survey just completed by ITSMA and Patricia Seybold Group , today’s B2B marketers recognize the importance of data-driven marketing. So what? Well, now we have statistically significant findings supporting that view. . His title: The price of light is less than the cost of darkness. Register here. | | | | | | | |
| - Finding the Information You Need Quickly, Reliably and Cost-Effectively
We all agree there is so much information available today that we need new methods (or new combinations of methods) to quickly, reliably and cost-effectively find the information we need. It’s a critical problem, compounded by the multiplicity of separate communities where information is shared, voted on, and reviewed. We For instance, if we want to assess raw information about “what’s going on” in order to draw our own conclusions about what’s coming next, filters subvert our efforts. ” Why we want the information matters. At MORE >> -
 Eqentia content curation gives control to information consumer.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Content curation , Content marketing , Thought leadership > Eqentia content curation gives control to information consumer Eqentia content curation gives control to information consumer 02/25/2011 Marketing to Business Executives Leave a comment Go to comments Eqentia is a content curation platform for business professionals who need to stay current in their areas of focus and, like most of us, are inundated with too much information. No trackbacks yet. Theme: INove by NeoEase MORE >> - Number One in Social Business
The discrete problem of speeding information sharing about availability and need for parts is the level where social business can have an impact. He pointed out that insights need to be shared widely so that the right person — the one who can take action — sees the information in a close to real-time process he described as discover, filter, action and evaluate. At Enterprise 2.0 this week in Boston, I found a few inspiring moments amid all the activity. Hagel described a simple metrics-based path to finding the right problem to address. finding the right parts). MORE >> - Choosing the Right Topic for Your Content Curation Initiative
What information do they need to do their jobs? What is the storyline that connects your products or services to either the information needed to do their jobs or the actions they will need to take to respond to important changes occurring in their business? Fifth, consider the significant information sources. Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. The topic choice drives actions and investments. Moreover, Fourth, reflect on your brand. MORE >> -
 Survey results: marketing automation drives improved business results
A March 2011 survey conducted by Patricia Seybold Group and Information Technology Services Marketing Association (ITSMA) found a correlation between leadership in data-driven marketing and increased sales productivity as well as improved market share over a two year period. Pretty exciting results! Digging deeper into technology factors affecting their success, we found that more than half the data savvy marketing organizations have had a technology strategy and roadmap in place for more than a year, compared with only 12% of the other marketing organizations in the survey. MORE >>
- Sorting through content curation options MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, JANUARY 14, 2011
- New Research on Why CRM Fails…Also Lessons for Marketing Automation MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, JUNE 24, 2011
- Games as Content in B2B Marketing MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, FEBRUARY 22, 2011
- Today’s Rant: Why Marketing is Harder — and More Fun MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, DECEMBER 6, 2011
- Who cares about marketing data? MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, MAY 27, 2011
- B2B battleground for content curation « Marketing to Business. MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 9, 2011
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