Marketing automation helps provide them with the information they need at each phase in the buying process. Marketing Automation is not necessarily “the solution”, but an essential tool for developing a system for enabling marketers to help buyers make informed decisions, by providing them with the necessary information needed to navigate the buying process. Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. Cutting to the point, these practices are: 1.    Know your marketing mix. Tweet This! MORE >>

So much of our marketing strategy is dependent on the content we are creating, our marketing strategies have been shifting from talking about ourselves to truly arming people with the information they need to make better decisions regardless if they use our product or service or not. You want to facilitate an engaging environment, so if there are disconnects between your messaging, information architecture or formats, you will create discomfort and stress for your consumers. If you want to make your life easier, yes. Content Touches Everything. Drives action. Builds loyalty. MORE >>

information search. It all starts with being aware of a problem that needs to be solved, which pushes a buyer to collect information on possible solutions. Information Search. At this stage buyers are looking for product specific information, because they need to compare different products with each other. Tags: Lead nurturing buying phases buying process buying stages content mapping evaluation of alternatives information search need recognition post purchase behavior purchase decision The 5 Stages of the Buying Process. evaluation of alternatives. Digg this! MORE >>

The profile dimension contains static information like job title or company size. Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Lead Scoring is the process of assigning a numeric score to leads to indicate lead quality. That seems to be something magical: rather than having to manually sift through hundreds of leads, a sales rep can simply look at the lead score to pick the promising ones. Why Do You Need Lead Scoring? Let’s take a small step back, and find out why you would want to use lead scoring. The Profile Dimension. MORE >>

Sending a series of emails can provide them with the information they need to make the right purchase decision. Drip campaigns are an effective way to educate new leads in an automated and consistent manner. Drip campaigns don’t replace skilled sales people, they complement them. With current lead volumes, it’s often impossible for sales people to provide detailed follow-up with each new lead. Now they can focus on those leads who responded favorably to the drip campaign. As a result, more leads turn into opportunities, and sales productivity increases dramatically. MORE >>