| | | Marketing Finger | |  Information | 9 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] Where do you go to for information? “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? Questions will include: Q. What are the best ways to identify influencers in your industry? | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable). Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. | | | | | |
| MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? Which ‘knowledge market sites’ do B2B buyers go to for information? It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. But do we need another Q&A site? And why is Quora getting so much attention lately? Will Quora kill blogging? What is the future of Quora? | MARKETING FINGER FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter Next, I scan profile information and tweet stream. You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. CWarfield: shared interests; no spam or useless “eating a ham sando&# posts. Interests of the Twitterer. | MARKETING FINGER APRIL 17, 2011  Review of Seth Godin’s Poke the Box There were a lot of bite-sized pieces of information, perfect for the 140 character limit on Twitter. In a world where information can spread quickly, the most remarkable ideas win. I recently had the pleasure of reading Seth Godin’s latest book, Poke the Box. It’s a nice, light read and something that can be fit into an afternoon visit to your favorite coffee shop. | MARKETING FINGER MAY 15, 2010  How to opt out of Facebook’s new Instant Personalization Program The program has been criticized by privacy advocates as many Facebook users are unaware that it now shares your personal information with partner websites, by default. Un-check the tick box beside “Allow select partners to instantly personalize their features with my public information when I first arrive on their websites.&#. Click on the Edit Setting button. That should do it. | | | | | | | |
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MARKETING FINGER | MONDAY, MARCH 29, 2010  Predicting Twitter’s Success in 2006
In this video, you will see them react to the information they’re given and talk through several of the applications that have made Twitter into what it is today. Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? Four years ago, could people have predicted the evolution of this micro-blogging site at its onset? Apparently, yes. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it. Story originally posted by Mashable. MORE >> -
MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010  Social Media Statistics for B2B Marketers
The Internet is the C-Suites top information resource (74% of C-Level executives say it’s very valuable). Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work. The use of social media by B2B companies is validated by business purchasers. MORE >> -
MARKETING FINGER | MONDAY, MAY 3, 2010  Measuring the Value of Digital Marketing
With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? And this is especially true for B2B with their typically complex, drawn out sales cycles. In our latest episode of #B2Bchat, we dug into questions surrounding metrics. Here is a summary of the questions and comments, compiled: Q. E.g. Search, Email, Display Advertising, Social Media? Email. MORE >>
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