Marketing Edge

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Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brogan and I met over $.99 margaritas in Vegas at an early Blog World conference. Fast forward several [.]

Media 38

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Ojeda-Zapata, author of the new book iPad Means Business, is a prolific writer who considers Twitter as an oracle of information. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

Press 22

An Experiment in Brand Journalism

Marketing Edge

growth, “because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.&# The report also predicts that the mobile web market will reach $19 billion by 2014. I am fortunate to have had Verizon Wireless, a regional client, to also be interested in supporting this coverage.

How Purple Can Make You Successful

Marketing Edge

The manager informed me that I was their guest of the week and gave me a card for free breakfast in the morning. (PS: Jack is a great sales person and account manager, I use eNR’s Matchpoint. Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

More Apps Means Mobile Consumers Win

Marketing Edge

The Mobile Roadie platform cut it’s teeth on he entertainment industry being the platform for Ashton Kutcher and Taylor Swift, but they were quickly approached by a wide range of customers from businesses to churches. I use this event to underscore the increasing trend of smart mobile devices and the voracious appetite for information, entertainment, and connections on-demand.

Mobile Marketing a Condition Not a Platform Part 1 – Development

Marketing Edge

suggest that mobile is not a platform upon which to put information, but a condition that exists between data, a person’s location, and the action that person will take as a result of obtaining that information at that specific point in space. An example is if you received traffic information of delays relative to your location you are likely to take action. Time 19:51.

PR Pros Does Speaking On Background Work?

Marketing Edge

Again just observing how organizations are grappling with an open information landscape. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. That’s a tricky one.

PR Pros Does Speaking On Background Work?

Marketing Edge

Again just observing how organizations are grappling with an open information landscape. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. That’s a tricky one.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

3 Reasons Why This Headline Works

Marketing Edge

Yet with all this information, we are still hard pressed to make the connection between the message and experience, to what’s going on in the consumers mind along their path to a decision. I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. The other countries ahead of us are South Korea, Mexico, and Italy.

How to Implement The New Rules of Marketing and PR

Marketing Edge

The key here is for companies to consider information that has news value and not just company/shareholder value. Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category.

Does Your Company Need A Social Media Policy?

Marketing Edge

When it comes to the issue of individual employees and their public disclosure about company information, a whisper at a trade show booth is no different than a Tweet ahead of the quarterly earnings report. Does your company have a separate policy for social media or is social media included as another distribution channel for corporate information? Time 22:27.

San Diego Chargers Do Social Media Right

Marketing Edge

Tweeting while you work (game time) or about sensitive information (personnel changes before they are official) can be a dicey situation that require clear policy guidelines for sure. Social media is at its best when people come together. Joel, who can also be found on Twitter @joelprice , is the guest on this episode of the Marketing Edge, which we produced on video. Flickr. Twitter.

The Keys to Pursuing Your Passion – It Can Happen

Marketing Edge

You can participate in it at www.oneforty.com a community that supports, discovers, and exchanges information about Twitter applications. It’s also great for anyone, on Twitter or not, to explore the concept of real time, mobile information. Time 37:29. Make no excuses, only make decisions. Vaynerchuk is also a passionate Jets fan so he is excited at least for another week. Go Jets.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare

Marketing Edge

The ability to share a piece of information when you are close enough to do something about it, that’s the logic behind Foursquare’s Nearby Special. Time 19:59. If you are business skeptical about social media here is a new way to look at it. What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

worked as a journalist and as a press secretary in several government positions in the 1980s. I was selected to share my experience on both sides of the news/information equation with individuals who were thrust into a new world order as Ukraine broke away from the former Soviet Union. In this era of fractured journalism, there is a resurgence of the pamphleteers.

Companies, Do You Want Continuing Revenues? Help a Customer Out

Marketing Edge

With so much generosity on the web (translate free information), the more providers have to trust they are not undercutting themselves. Time 29:58. In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. Personal Background. Schmaltzy?,

4 Ways A Company Trusts Social Media

Marketing Edge

After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. After all, all this access to information and opinions makes the world a very uncertain place, and the [.]. Time 16:22. Chris Brogan and Julien Smith have this thing about trust. What’s your take? Book Drawing.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

The on-demand information is also about on-demand format. The Marketing Edge first posted in February 2005. - I’ve recommended that audio be used in a variety of ways, from general shows that enhance brand building on the web to targeted, niche information that is part of a focused lead generation cycle. Time 21:22. Here is some simple math. Yes including me.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. Time 11:30. Monty is one of the Goodfellas of social media. BRILLIANT! Scott Monty, [.].

How to Help a Reporter Out? Read, Connect, Follow

Marketing Edge

They, at times had a specific need for information or at other times just a general curiosity of information I might have. Finding the match of client information and journalist need is the Golden Ticket. Time 16:48. Then, the site’s founder Peter Shankman emails those inquiries out morning, noon, and night. No, I’m not kidding, three times a day. For buyers of PR services.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

More and better information that sales teams can use. Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing.

Let’s Mix It Up - Social Media Throwdown, 2/6 @ 1PM CST

Marketing Edge

This is kind of a crazy idea, surely not new, but an attempt at driving focused discussion of a timely topic. Perhaps this comes from my experience in both radio and television. also like the Blog Talk Radio platform, and thank my friend John C Havens, co-author of tactical transparency for turning me on to it a long time ago.

Doctors’ Grades Help Patients Decide on Healthcare

Marketing Edge

These points of data are piling up to create a mountain of information for patients to sort through as they make a decision on healthcare. To be sure, reliance on a general physician and friends and family are important, but checking that information against a report card gives a bit more substance behind a decision. Time 20:53. It is more than likely it is an urgent need.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

CSHSC) The concept that consumers would aggressively seek out performance information and cost comparisons from sites like HealthGrades and Carol is not taking place as many predicted. The Edelman Health Engagement Barometer echoes the findings of the CSHCS study in that physicians and, friends, family, and peers are the leading trusted sources of information about healthcare.

Can Your Personal Brand Be Too Popular?

Marketing Edge

How will companies deal with personal brands that outstrip the company, that's an issue, who actually owns the information gathered when working for a company will be a battle ground in the coming years. If Can it be measured in time and type of information disclosed? Trust is the critical characteristic in a world that has this ease of access to information and others.

Does Transparency Mean An Open Kimono?

Marketing Edge

misnomer of social media is how some interpret the definition of transparency of information. Today football has become a daily stream of information, from game day strategy, nickel packages, and counter treys to injury reports, weather impact, and nutrition regimes. Time 12:48. It doesn't mean opening your kimono for all to see your company's warts. Shel Holtz and John C.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

It is a foundation to share stories, pass on interesting information that will help people do something, like find the right product, get better healthcare, enjoy a new restaurant, improve their job performance, and the list is endless. Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose.

Marketing Edge

Marketing Edge

For more information or to discuss your business challenges and goals, e-mail him. It is a foundation to share stories, pass on interesting information that will help people do something, like find the right product, get better healthcare, enjoy a new restaurant, improve their job performance, and the list is endless. What should I do? Both have more in common than you might think.

Marketing Edge

Marketing Edge

For more information or to discuss your business challenges and goals, e-mail him. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. “Who said this is media?

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

Being social in a world of immediate access to information, the ability for anyone to produce & consume multimedia, and the unbound energy of ideas means the relationship is multilateral. Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. Fast Forward to Today. That last part is what makes it dynamic for Coke.

Keeping a social network rolling, America’s RV community

Marketing Edge

What are the some of the elements of a successful social network, 1) similar interests. 2) some what complex or shall I say comprehensive information topics which stimulate knowledge sharing and interaction. 3) individual experiences that provide value to the greater group. 4) ample amount of potential user generated content. Yup, it's a smorgasbord of information, ideas, people and stories.

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

As a marketer I look at the show and Web site as a package, with plenty of places to support the art form (as a sponsor/underwriter), contribute valued information (drink recipes, good combos and bad, Tiki Bar food recipes), co-branded merchandise…well, you get it: There's plenty for a creative mind to play with. Time 20:22. Tiki Bar TV is one of the most popular vidcasts.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience. The result, more information, more issues, more solutions, more ideas, more impact — and a corporate culture that is beginning to appreciate that buy-in brings out the best in employees. Time 14:03. Without that they knew they would have nothing.

The Attraction of Third Tribe Marketing

Marketing Edge

just signed up for The Third Tribe at the early adopter rate because I view many of the individuals behind the program as rethinking the role of economics in an information society. However, the greater value of the information, seminars and forums of The Third Tribe is the new perspective of how economics are changing. This is not a plug or some third party affiliate cheer. I’m not one for the making money on the Internet crowd because those that scream that the loudest are old century thinkers in a new century world. Boo Hiss.

Marketing Edge

Marketing Edge

For more information or to discuss your business challenges and goals, e-mail him. realize the REI Web site is full of great information, but are you asking the customer to print stuff and bring it in? What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Give us more: more personality, more views, more experience. That’s not very green.

One Way to the New Mass Market

Marketing Edge

The speed of information puts an enormous burden on corporate communications to be tuned in 24/7 and on the corporate communications process (by that I mean approvals and empowerment) to be efficient in reacting to unfolding events. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Huba is on the money with this metaphor. Enjoy this podcast and use the promo code NCFPPP when registering for the NewComm Forum.

You Need to Answer, Who Are YOU in 2010

Marketing Edge

On the PR side consider this different perspective on PR , It would give you greater freedom to engage you audiences, more opportunities to be heard, and perhaps the greatest benefit of all, new digital information assets that are relevant for sales. In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. It’s about your universe. The same is true for public relations.