After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. After all, all this access to information and opinions makes the world a very uncertain place, and the [.]. Time 16:22. Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. Brogan and I also get into the current state of social media. What’s your take? Book Drawing. MORE >>

The speed of information puts an enormous burden on corporate communications to be tuned in 24/7 and on the corporate communications process (by that I mean approvals and empowerment) to be efficient in reacting to unfolding events. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. Huba is on the money with this metaphor. Enjoy this podcast and use the promo code NCFPPP when registering for the NewComm Forum. MORE >>

just signed up for The Third Tribe at the early adopter rate because I view many of the individuals behind the program as rethinking the role of economics in an information society. However, the greater value of the information, seminars and forums of The Third Tribe is the new perspective of how economics are changing. This is not a plug or some third party affiliate cheer. I’m not one for the making money on the Internet crowd because those that scream that the loudest are old century thinkers in a new century world. Boo Hiss. MORE >>

Consider information as it is perceived by a variety of communities impacted by your company, that’s who really determines news. Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Why clients? Because you don’t want to put your organization or your firm in a situation where the pitch becomes the news. MORE >>

Will all these numbers allow advertisers to become better providers of valuable information and products that meet your individual needs, instead of getting unwanted, generally constructed information-buckshot that might hit the target of an educated guess? Time 17:53. new book is coming out on September 15 called The Numerati by one of the most prolific journalists on social media platforms, Stephen Baker. He is a senior writer with Business Week a regular podcaster along with Heather Green, his colleague at Business Week and writes frequently on Blogspotting.net. MORE >>