Prospect Activity Information – this includes not only what email campaign(s) a prospect received and their open/click activities but their site visits and pageview activity.  This information combined with email campaign activity yields a lead score which helps your sales team better prioritize their time based on a measure of prospect engagement beyond an open or click in an email campaign.  Products like MailChimp , Constant Contact , Vertical Response , and iContact (now part of Vocus ) made this capability accessible to even the smallest of businesses.  MORE >>

Getting started with marketing automation is fairly simple on the surface: you set up some email campaigns, import your contact lists, and start sending them down lead flows to people when they most benefit from the information. For the negative outcome you could either Retry the node or send a campaign with additional information to help make a decision, for example. More information can be found on the Help page. Getting in to the details, however, can be where people get lost in the weeds.  Maybe you’re not sure how to segment your list more effectively. Activity Nodes. MORE >>

There are many benefits that come from a fully deployed marketing automaton system including a better, more informed view of prospects and their activities. You can choose a variety of criteria to score on from what pages are viewed to what information was submitted via a landing page to open/click activities in your email campaigns.  The thing to remember is that you have the ability to segment and refine prospect engagement based on their actions and information. Here is a quick “how to” on setting up lead scoring in LoopFuse.  We’re happy to help! MORE >>

Read a section of your website, request more information, or talk to someone? There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition. Regardless of the business you are in,  you have some type of sales pipeline whether that is someone walking into your store and browsing around or someone entering a long and complex sales cycle to make a capital investment. MORE >>

Think about how you consume information these days then think about how and where your target audience will consume information.  Now more than ever content plays a dominant role in your marketing plan.  They key is not the quantity of content you produce but the quality and value to your target audience.  No, I don’t mean hire a copywriter to churn out 500 word blog posts on search term optimized topics. mean make your content strategy central to your company and focus on both the creation and distribution of it. Put yourself in their shoes. Always Build Content. Share it.  MORE >>