LeadSloth

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Pipeline Nurturing.

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Social Media & Marketing Automation

LeadSloth

It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Social Media ROI.

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Review of FormAssembly Form Builder

LeadSloth

So if an email address matches an existing Salesforce.com record, the information in the form will overwrite all information in Salesforce: I find that a little scary. I’d like to save this information in Salesforce.com too, so I can see which keywords and Ad Groups generate the most business.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Intra-company Collaboration. Conclusion.

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Marketing Automation Monday

LeadSloth

Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns.

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B2B Marketing University: What Do You Want to Learn About?

LeadSloth

Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.

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Demand Generation Blogs Continued

LeadSloth

This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. DemandGen Report. Rebekah Donaldson’s “Red on Marketing&#. Upshot Institute.