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MARCH 22, 2009 Abandon Your Marketing Automation System!?
Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications of website visits by known users, and even more challenging to sync that information with Salesforce.com. I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish? d love to have your input on the potential pitfalls (and benefits) of this approach. Background. What Is Your Take?
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JANUARY 12, 2010 Marketing Automation Trends for 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
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JULY 10, 2009 Demand Generation Blogs Continued
This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones!
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OCTOBER 20, 2010 Eloqua Experience 2010
Eloqua has more information about this in a blog post. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Eloqua University.
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FEBRUARY 17, 2010 5 Ways to Use Social Media in Marketing Automation
With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook.
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APRIL 15, 2010 Lead Nurturing Checklist for Marketing Automation
If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. For new leads, you want to ask enough information so you know what they are interested in. For existing leads, you ideally have enough information in your database to add leads to a relevant campaign. And what are the decisions that you need to make? Content.
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LEADSLOTH 7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
| TUESDAY, MAY 25, 2010
Selling the company to a well-known software company may be a very good outcome for Market2Lead (speculation, I have no inside information
on this). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). Great Technology Fit. MORE >>
LEADSLOTH B2B Pay Per Click Advertising
| TUESDAY, AUGUST 11, 2009
Terry: Yes, some do – and yes, we certainly can and do use that to inform
our target cost/lead for various clients. Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies. What is your take? Same goes for keywords. MORE >>
LEADSLOTH B2B Marketing Analytics
| WEDNESDAY, FEBRUARY 10, 2010
But what exactly do they want to do with that information
? On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin. Why Analytics? Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable. MORE >>
LEADSLOTH Hubspot Review
| MONDAY, JULY 12, 2010
For more information
on LeadSloth’s methodology, see the webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “ Tags: Search Engine Optimization Social Media content marketing marketing automation hubspot review Inbound Marketing internet marketing search engine optimization Website Management UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses. MORE >>
LEADSLOTH Drip Campaigns: Tips From Marketing Automation Monday
| TUESDAY, NOVEMBER 16, 2010
Some companies were actively capturing more information
on prospects (e.g. Another company was pulling revenue information
from their billing system into the CRM system. Several people mentioned they were feeding product usage information
to their Marketing Automation system to tailor the drip campaigns. Some of these same companies are also collecting statistical information
on product usage of existing clients, and are running upselling campaigns based on that information
. The topics for these meetings was drip campaigns and lead nurturing. ROI Calculations. MORE >>
- Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle? LEADSLOTH | WEDNESDAY, SEPTEMBER 8, 2010
- Social Media & Marketing Automation LEADSLOTH | THURSDAY, AUGUST 26, 2010
- Marketing Automation Monday LEADSLOTH | THURSDAY, OCTOBER 28, 2010
- What Lead Nurturing Content to Send When? LEADSLOTH | TUESDAY, AUGUST 24, 2010
- Learn Holistic Lead Nurturing LEADSLOTH | WEDNESDAY, SEPTEMBER 1, 2010
- Guest Post: Best Practices in Marketing Automation LEADSLOTH | TUESDAY, OCTOBER 26, 2010
- Social CRM, Inbound Marketing and Marketing Automation LEADSLOTH | WEDNESDAY, MAY 5, 2010
- 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- Measure Your ROI on Social Media Leads LEADSLOTH | TUESDAY, AUGUST 4, 2009
- Review of FormAssembly Form Builder LEADSLOTH | WEDNESDAY, APRIL 15, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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