Based on the information of Pat that we have captured throughout the morning, there are a lot of assumptions that can be drawn. The online providers that were involved in any way with Pat’s morning activity can interpret it and present her with various information and offers during her subsequent visits. But a much more accurate view of Pat can be derived not just from the morning spent with the search engine, but coupled with information from other sources like service provider geographical and physical locations, banks, and social networks. This is a story about Pat. MORE >>

In her funny and informative book, she describes looking at a poster of an apple tree and its root system, but inverting it. Like so many companies today, the data exists but the analysis and insight to mine the apples of information that will move the business forward are often neglected. He had the data; he needed to ingest and transform the data into useable information. I recently re-visited my StrengthFinder profile. Marcus Buckingham’s seminal book from 2001 is a keeper in my mind along with the profile created for readers that take the online survey. friend of man MORE >>

You communicate through email, talk to your coworkers, have hour-long conference calls where you answer questions and relay information. Communicating is a major part of your daily life. And you do all this effortlessly, without thinking about what you’re doing. But when it comes to writing something for the sake of writing, be it as simple as a blog or as involved as a white paper, the world stops. You don’t know what to write about; you don’t know how to get started; and most importantly, you just don’t want to do it. Think of getting your writing done as an accomplishment. MORE >>

Engage based upon behavior, not just demographic and firmographic information. Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. As I spend time looking through my notes and action items, there are a few key themes that I am taking away. They also make decisions based upon rational and emotional decisions. This got me thinking further. MORE >>

Customer interaction analysis demands information about customer behavior, such as how they react to a certain product continuously, how they respond to a marketing campaign program in mail, email and phone, and so on. Also, demographic information is an important building block in this analysis. However, no real analysis can be carried out at this point, because little behavioral information is available from the current database. Think of this analogy: vegetables don’t always taste great unless they are cooked. Analysis plays a critical role in this process. MORE >>