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A ton of useful information on social media marketing measurement!

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The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Learning from competitors.

Three marketing truths for an information dense world

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We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

A blueprint for succeeding in a world of overwhelming information density

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… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

Understanding Generational Social Media Preferences

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Juiciest report stats: Baby Boomers are looking for a healthy mix of deals and promotions, and information. The two biggest wins we’ve seen with Boomers are: Appealing to their need for information with a “Did You Know” series that fosters informational growth with pithy stats or not-well-known facts. By Brooke B. Sellas, {grow} Contributing Columnist. 64.7%

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Four profound marketing megatrends for 2016 and beyond

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Overcoming Information density. And the number that seems to be making the rounds is that in five years the amount of information on the web will increase by 500 percent or more. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out. Robo content. Learn.

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How to ruin your content by overthinking things

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When I started teaching, my college classes were FAR too packed with information. I made my students dizzy because of the information overload. By Mark Schaefer. It’s honesty time. I was a content screw-up in my early years because I made everything too complicated. My blog posts were too self-absorbed because I thought I had to be smart all the time. Be unsure of yourself.

Why content is your enemy and experiences are your friend

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As we strive to stand out in an increasingly competitive and information-dense world, should we create content, or create experiences? Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “Content has become the enemy.” ” He had my attention!

Four marketing mega trends nobody’s talking about

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These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. They want all their information in their newstream. By Mark Schaefer. Well, OK.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. It will simply be the fuel for AI.

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HR and social media: 7 Ways HR needs to act like marketing

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What I found across the board was a cumbersome, clunky process designed to feed information into an algorithm. They may see ads, search online for information, and talk to friends. Why not consider populating those touchpoints with helpful information like we do on the marketing side? When people seek information about a company, who are they most likely to listen to?

Content marketing strategy: Start with questions, end with insights

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For me to become known in that information-dense environment, I’d have to do something bolder, like offering “hub” content – case studies, insights, and strategies you won’t find anywhere else. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. Hero — Epic content that goes viral.

The new standards for strategy and social media success

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Number two, just because you CAN do something with consumer information, doesn’t mean you SHOULD do something with it. This emerging field of “influencer” marketing is critically important as we try to cut through the noise in an information-dense world. By Mark Schaefer. With permission, I’m providing this content to you today. . It begins with the organization itself.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Five new content forms rocking the marketing airwaves

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Allow users to click and reveal more information. By Mark Schaefer. When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. Here are five that caught my attention. Interactive dynamic video. link].

Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook wants to be a primary source of news and information and if their wish comes true, and it probably will, this company will be in charge of distributing our content to a large part of our audience. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. A shift in distribution.

The uncomfortable state of content marketing metrics

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I don’t have access to that information. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. This is not good. And the worst may be yet to come. Fixing the content marketing problem. Do you remember when the first MP3 players were introduced? It sucked. Lots of good ideas die.

Batman, Pokemon, and an essential lesson from the heart of marketing

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We need them to buy something, attend a class, visit our college, donate to a charity, download our information, etc. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. I dwelled in a cardboard Bat Cave. How did this happen?

Why it’s a very good sign that people don’t read your content

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The first reason is, by sharing content, people want to look cool, informed, or funny. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. And yet, nobody was reading my posts, commenting, or sharing.

15 Amazing ways social media is changing the world

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Spending too much time on social media can distract children from their studies but the group found that many schools around the world also recognize that social media assists informal learning and maybe a primary means of education in some circumstances. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Here we go.

8 Strategies to stand out when you’re late to the content marketing game

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You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. By Mark Schaefer. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention. But what if you’re on the losing end of the stick?

The disconnect between social media popularity and business effectiveness

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Let’s say you do a web search for information on the best way to grow tulips. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. What is true?

Why Facebook Live is not ready for prime time

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I am really not interested in seeing live video from brands (or influencers) unless it quickly informs or greatly entertains me.” By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. ” I don’t agree. Of course.

How SMBs can get more leads through marketing automation

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Segmentation is designed not only to help you organize your audience, but also so that once you set your marketing automation campaigns, you give each segmented group exactly the information they want; and the more targeted your emails are, the better your open rate and conversion rate will be. By Lilach Bullock, {grow} Community Member. What is marketing automation and why is it important?

Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. But information density and the battle for attention certainly plays some role. Information density is by far the most important trend impacting digital marketing today. You can.

7 Ways a small business can use social media resources wisely

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People seeking information before working for you might very well start on Facebook and Twitter. Take a look at the information density in your vertical. People seeking information before working for you might very well start on Facebook and Twitter. Take a look at the information density in your vertical. All opinions are 100% mine. Where are they spending their time?

One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. Here’s an example of when I tried to tweet a very excellent article about dealing with information density: Pro tip: People are more likely to read your article if they know the title! : ). You are basically daring readers to share! Is there a title?

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Break the mold: Why content marketing needs to be like a chalupa

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Exploding information density and competition for limited attention has dramatically changed the economics of the space and what it takes to succeed. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. A more legitimate analogy for our present day is that we need to think like fashion designers.

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5 Ways to keep up with the avalanche of online customer feedback

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In some circumstances it may be, especially if you‘re giving the same information to different customers over and over, like in a service outage, for example. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. Cheryl”.

The business case for unbranded content

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The unbranded content is driving new customers to the branded site where, by law, the amount of information about insomnia is limited. All of these sites continue to provoke thought, deliver value and inform. The unbranded content is driving new customers to the branded site where, by law, the amount of information about insomnia is limited. The answer? A lot. Spark curiosity.

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From newbie to expert, here are the best social media tools for your business

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The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. Website Tools. Automation.

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A solution to the content marketing measurement puzzle

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This will vary a lot by industry, and specifically by the competition and information density you are up against. Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Advertising works.

The 6 Scariest Words in Digital Marketing

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The New York Times’ Farhad Manjoo had a similar reaction: These moves highlight a truth that tends to get lost in commentary about the social network’s influence over the news: At Facebook, informing users about the world will always take a back seat to cute pictures of babies (not that there’s anything wrong with that). ” And so it goes. It was nothing short of a courtship. percent).

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The dangerous confusion of sales and content marketing

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Twenty years ago, if you walked into a dealership, the salesperson had ALL the information—what the invoice price was, how much the options really cost, how much your car was worth, and so on. The buyer, however, had little information. In short, it was a time of information asymmetry , which resulted in a profitable situation for the seller. So how can the seller succeed?

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Facebook content strategy is a time bomb for inbound marketing

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Because it’s so effective, most brands are spending dramatically more on content marketing , creating overwhelming information density in thier niches (or Content Shock ), but that is another story. They are trying to: a) collect more personal information about you so … b) they can charge advertisers for targeted display ads. You get the point. Really. The implications.

Why this is the most difficult (and fun!) time to be in marketing

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2) Information competition. But allow me to suggest that there is just one mega-trend that is overwhelming our business right now, and that is the malignant force of information density. In the next five years, the amount of information on the web is expected to increase by at least 500 percent. 2) Information competition. Here’s why. 3) New skills. How about you?

The lost blogging monarchy, the defeat of links, and the war on social media

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The stream now dominates the way people receive information on the web. Fewer users are directly checking dedicated webpages, instead getting fed by a never-ending flow of information that’s picked for them by complex and secretive algorithms. I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later?

Finally, the truth about social media and customer engagement

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There are many other strategies to combat information density (which I outline in The Content Code book) but I think the first step is to have reasonable expectations about the level of engagement we can sustain when a channel is becoming popular. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. What do you think?