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A ton of useful information on social media marketing measurement!

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The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! This was one of my most popular posts ever and I was rewarded that it helped so many people! Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. But wait … there’s more!! Learning from competitors.

Three marketing truths for an information dense world

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We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

A blueprint for succeeding in a world of overwhelming information density

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… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

Four marketing mega trends nobody’s talking about

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These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. Now the good news: A lot of private information that used to be in text messaging is now in the hands of the Facebook overlords. They want all their information in their newstream. By Mark Schaefer. Well, OK.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Five new content forms rocking the marketing airwaves

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Allow users to click and reveal more information. By Mark Schaefer. When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. Here are five that caught my attention. Interactive dynamic video. link].

The disconnect between social media popularity and business effectiveness

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Let’s say you do a web search for information on the best way to grow tulips. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. What is true?

8 Strategies to stand out when you’re late to the content marketing game

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You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. By Mark Schaefer. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute  in a never-ending war for attention. But what if you’re on the losing end of the stick?

Why it’s a very good sign that people don’t read your content

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The first reason is, by sharing content, people want to look cool, informed, or funny. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated. One day, I came across a Brogan blog post that stunned me. know how to read. Stop it. Okay?”.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Four ways Facebook Instant Articles will dramatically impact marketing

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Facebook wants to be a primary source of news and information and if their wish comes true, and it probably will, this company will be in charge of distributing our content to a large part of our audience. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution.

Batman, Pokemon, and an essential lesson from the heart of marketing

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We need them to buy something, attend a class, visit our college, donate to a charity, download our information, etc. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave. How did this happen?

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15 Amazing ways social media is changing the world

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Spending too much time on social media can distract children from their studies but the group found that many schools around the world also recognize that social media assists informal learning and maybe a primary means of education in some circumstances. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Here we go. 1.

The uncomfortable state of content marketing metrics

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How many? I don’t have access to that information. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. And the worst may be yet to come. Fixing the content marketing problem. Do you remember when the first MP3 players were introduced? It sucked.

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Adapting To The NEW Consumer With Better Analytics

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AND this is information that can be accessed at scale to understand the new consumer. By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. Can you share with us what some of those new insights are? Now it is.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

7 Ways a small business can use social media resources wisely

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People seeking information before working for you might very well start on Facebook and Twitter. Take a look at the information density in your vertical. People seeking information before working for you might very well start on Facebook and Twitter. Take a look at the information density in your vertical. All opinions are 100% mine. Where are they spending their time?

20 Ideas to super-charge your social media network

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All of these lists are public information so there are no ethical problems with this at all. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. It is really, really hard to get content to move.

One easy tip to increase content sharing immediately

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In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. Here’s an example of when I tried to tweet a very excellent article about dealing with information density: Pro tip: People are more likely to read your article if they know the title!  : ). You are basically daring  readers to share! Is there a title?

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Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. But information density and the battle for attention certainly plays some role. Information density is by far the most important trend impacting digital marketing today. You can.

The 6 Scariest Words in Digital Marketing

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The New York Times’ Farhad Manjoo  had a similar reaction: These moves highlight a truth that tends to get lost in commentary about the social network’s influence over the news: At Facebook, informing users about the world will always take a back seat to cute pictures of babies (not that there’s anything wrong with that). ” And so it goes. It was nothing short of a courtship. percent).

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Break the mold: Why content marketing needs to be like a chalupa

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Exploding information density and competition for limited attention has dramatically changed the economics of the space and what it takes to succeed. Blog posts and how-to videos still work of course, but they are probably becoming less effective in a saturated, information-dense world. It’s unlikely that a content strategy that worked five years ago will work today. Taco Salad.

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5 Ways to keep up with the avalanche of online customer feedback

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In some circumstances it may be, especially if you‘re giving the same information to different customers over and over, like in a service outage, for example. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. Cheryl”.

The business case for unbranded content

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The unbranded content is driving new customers to the branded site where, by law, the amount of information about insomnia is limited. 2. All of these sites continue to provoke thought, deliver value and inform. The unbranded content is driving new customers to the branded site where, by law, the amount of information about insomnia is limited. 2. The answer? Spark curiosity.

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Finally, the truth about social media and customer engagement

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There are many other strategies to combat information density (which I outline in The Content Code   book) but I think the first step is to have reasonable expectations about the level of engagement we can sustain when a channel is becoming popular. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.

From newbie to expert, here are the best social media tools for your business

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The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. Website Tools. Automation.

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A solution to the content marketing measurement puzzle

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This will vary a lot by industry, and specifically by the competition and information density you are up against. Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. Advertising works.

How do you build a content strategy when a market is already littered with “experts?”

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Can the business finish this sentence: “Only we …” Information density analysis. Let’s assess the information density for specific keywords through a few tests including a simple Google search. There are many brand publishers vying for the attention of consumers. Some of the experts offer sound advice; some do not. And I like big questions. Define the message.

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The dangerous confusion of sales and content marketing

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Twenty years ago, if you walked into a dealership, the salesperson had ALL the information—what the invoice price was, how much the options really cost, how much your car was worth, and so on. The buyer, however, had little information. In short, it was a time of information asymmetry , which resulted in a profitable situation for the seller. So how can the seller succeed?

Teaching is the New Marketing

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We brought in authors like Gary Vaynerchuk, Robert Scoble and Mark Schaefer to educate and inform our audience. We brought in authors like Gary Vaynerchuk, Robert Scoble and Mark Schaefer to educate and inform our audience. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Educational marketing isn’t well-understood, but it is actually quite simple. The Exchange.

The lost blogging monarchy, the defeat of links, and the war on social media

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The stream now dominates the way people receive information on the web. Fewer users are directly checking dedicated webpages, instead getting fed by a never-ending flow of information that’s picked for them by complex and secretive algorithms. I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later?

A new process to quantify content marketing success

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Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%. Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%. Traffic? Sales? The Process.

Why this is the most difficult (and fun!) time to be in marketing

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We need to adopt a liquid strategy. 2) Information competition. But allow me to suggest that there is just one mega-trend that is overwhelming our business right now, and that is the malignant force of information density. In the next five years, the amount of information on the web is expected to increase by at least 500 percent. Did you get a degree in marketing?

Facebook content strategy is a time bomb for inbound marketing

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Because it’s so effective, most brands are spending dramatically more on content marketing , creating overwhelming information density in thier niches (or Content Shock ), but that is another story. They are trying to: a) collect more personal information about you so … b) they can charge advertisers for targeted display ads. You get the point. Really. The implications.

A thought exercise on social media and critical thinking

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That sort of information isolation is a thing of the past. With access to unlimited information, knowledge, opinions and insight … is it any easier to be a a critical thinker and make an informed decision? We have more information at our fingertips than at any other time in history and the technology may be depressing our ability to think, process, and think critically.

33 Inspiring B2B digital marketing case studies

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OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

Case study: Social media engagement as a point of differentiation

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They have more information at their fingertips than ever before. The answer is inject a spirit of generosity into your business, bring your people out from the shadows and humanize your organization, add value by publishing helpful and relevant ‘non-salesy’ information, but most of all, lead with your heart. by Trevor Young, {grow} Community Member. Engagement as differentiation.

Why conversation hierarchy is important to your marketing strategy

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Conversation hierarchy and information density. Making that decision about spending big on Facebook and video might begin with a consideration of the conversation hierarchy but the next factor should be information density. One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. They’re not.

“Curation” versus Fair Use: How to keep your content safe

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For more detailed information on the issue of fair use, visit the  United States Copyright Office website. By Kerry Gorgone, {grow} Contributing Columnist. Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. What is Fair Use? Only it won’t.

The art and science of developing an enterprise content strategy

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think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. The information density you have written about in your  Content Shock  piece is real. Informed? think when we look at the changes in the platforms and evolving ways people use information, there's more we can do. Do you primarily lead or respond?