Fearless Competitor

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7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Curiosity can be described as a person’s hunger for knowledge and information. An active presence drives the salesperson to ask customers difficult and uncomfortable questions in order to close gaps in information. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers. Modesty. Selling Style Impact: Team Orientation.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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Margaret Molloy today in this very informative show. In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Who cares anymore? It is a TV show on the web.

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5 Ways to Create Magnetic Content that Wow Your Buyers

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B2B Lead Nurturing is the process of sharing information of value (to them) so that you earn their trust and become the preferred vendor when they become ready to buy. But how do you create information that has real value to prospective buyers and how can you earn trust faster? That information comes from best-practices buyer personas. Special promotion for July 2013.

How Sales Should Deal with Receptionists – the NIZ area

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The key idea in dealing here is to embrace the NIZ idea “No Information Zone.” ” The biggest mistake salespeople make is, when confronted with questions, they see them as a challenge and give too much information. Mary volunteered way too much information. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. Is this a sales call?

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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It provides your salespeople with informative information to share with prospects. For a related post, read “ How to Create Truly Effective Content Maps in Sales Lead Generation programs ” The Need for Unique, Informative and Poignant Content  - But how? Okay, we need to create unique, informative and poignant content that serves customers, right? My advice?

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How to Create Content Maps That Actually Work in Sales Lead Generation

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That means a plan to collect information like the 5 Rings of Buyer Insight (Trademark of the Buyer Persona Institute). How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!).

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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Roll content (information over the shoulder of the speaker). What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. It’s kind of long, but it’s one heck of a good yarn. Hope you enjoy it. And I share some key take-aways for you too. Look for Lesson for You labels.). Daniel Pink , New York Times and Wall St.

Where’s your marketing plan? The most important marketing tool.

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case studies, testimonials, white papers and articles about new products, local or national initiatives, company changes that might interest different markets or useful instructional information. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. They can set agendas for quarters or the entire year.

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The Awesome Power of Guest Posts in Content Marketing

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Placing posts on other blog help your potential audience to associate your name with high quality information. Guest posts not only bring links, they bring an audience for your content marketing. Brian Clark, aka @copyblogger, says that guest posts are one of the best ways to build your business with content. Here are a list of benefits compiled by Brian Clark on guest blogging.

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7 Keys to Successful Lead Nurturing Best Practices

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Lead nurturing defined: The process of sharing valuable (to them) information to earn their trust so you become the preferred solution (over time.) In this brief document, 7 Keys to Successful Lead Nurturing , we share information on lead nurturing best practices, so you can create programs to earn the trust of your buyers. This is how you do lead nurturing best practices.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

How To Convince Your Boss to Buy Marketing Automation

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For more information on the marketing automation solutions out there, visit the MASG  website. Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. Thanks, Lauren. Even manufacturing companies are embracing marketing automation software. It has “crossed the chasm.” They need fewer, better qualified leads. Tie into goals and KPIs.

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“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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They sent it to Jeff Ogden of Find New Customers for one simple reason,   Jeff knows everyone , including Amanda Batista who heads content marketing for Eloqua/Oracle, who was a first level Linkedin contact for Jeff, so I had her contact information, “Please let us know if Oracle/Eloqua will publish that post.” After all, what business is not looking for new customers?  . Amanda.

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

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You can present information that relates to your product or service offering while providing a more practical use for readers. Even if they are not far along in the sales funnel, you may become a trusted source of information in their minds. With automation tools, you can trigger email actions, send personalized messages and communicate timely information with less effort. Prospective businesses are increasingly turning to the web for information on future purchases. Guest post by SalesFusion  with Resource Box below. It increases the number of client touchpoints.

SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem

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More information about the Find New Customers SCORE Demand Generation strategy can be found by clicking the highlighted words. Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. Our SCORE Methodology fixes this once and for all.” Perhaps you should too.).

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Hello, I’m your buyer. Do you know me?

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Where do I turn for trusted information? I’m your potential customer, or so you think. I’m sorry, but you really don’t know me, do you? You’re trying to sell my your crap, but I’m not buying. have zero interest in your offering, unless you can first prove you did your homework on me. care zero for your features and benefits, by the way. How did you do?

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Using the information in your content strategy

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Has this information on Buyer Persona been helpful? Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Buyer Personas are useless unless you can document your findings and use them in your content marketing strategy and this is one important topics covered in the Buyer Persona Master Class which I completed. Thank you, Adele. To continue our series on Buyer Personas, let’s look at how you use what you learned, based on the expert Adele Revella. What do you think?

What Jeffrey L. Ogden is thankful for this weekend

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Journal, which informs me every morning (except Sunday). This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. We even have a great offer for members there. This is the story of Jeffrey L. My three sons whom I love dearly.

5 Reasons Your Company Should Be Blogging

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Someone researching your company will be able to glean more information from your company blog than the standard “About” section, and even your Twitter and Facebook updates. You can even use your blog as a platform for crowd-sourced information. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge). ” (Agreed!).

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Why’s it important to get LinkedIn connections?

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Information Technology and Services. The award-winning marketing expert Jeff Ogden of Find New Customers explains how you can get better results from LinkedIn. If people are connecting with you on LinkedIn, why should you care? This will answer your questions about LinkedIn. And please note that we have View My Linkedin Profile at the top right of this blog. You have to be everywhere today.

Looking for best-practices BtoB demand generation? Start with fundamentals first!

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For more information, refer to the post.  Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. This undoubtedly happens because they don’t waste valuable sales time on unqualified leads. So what are the foundation steps that need to be done?

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Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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Margaret Molloy today in this very informative show. (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? Check out  this to learn more and you’ll find a great offer for you.

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The Business Marketing Association is coming to Tampa Bay

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Here’s some information for you on this great organization: Join the Business Marketing Association (BMA). The Business Marketing Association of Tampa Bay was started by Jeffrey L. Ogden of Find New Customers , the most Likeable company in BtoB marketing. by QuickSprout. This is going to happen! invite you to click the link or the logo and join us.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

What are the Required Skills in Modern Marketing Today?

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In the 1980′s and 1990′s, there was a scarcity of information, so executives wanted to meet with salespeople. Now, there is an information abundance, meaning there is no need for those executives to meet with your salespeople. ” according to a study by BtoB and sponsored by Hubspot. Without question, the world of marketing is changing, and changing fast.

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Guest Posting Brings in an Audience, not Just Traffic – Content Marketing Best Practices

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Placing posts on other blogs helps your potential audience to start to associate your name with high-quality information. Guest Blogging is an ideal content marketing strategy and a key element in your sales lead generation programs. I’m reading the book How to Effectively Promote Your Content , by Brian Clark, @CopyBlogger. Brian is a terrific writer, but the way. What do you think?

Marketing Automation by the numbers. A great infographic by IfByPhone.

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Please visit Find New Customers for more information on lead generation, lead nurturing, lead scoring and more. Despite the fact that marketing automation does not make you smarter, better looking or a better marketer , the industry is booming. Our friends at Ifbyphone.com published a great infographic and invited me to share it with the readers of Fearless Competitor. JRnm5Y #b2b.

Why You Should Hire Jeff Ogden to Keynote Your Next Business Conference

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That book was filled with great information for keynote speakers. When Looking for Keynote Speakers, why Should You Hire Jeff Ogden to Keynote your next big Marketing Conference? There are two critical make or break skills for keynote speakers. The very best speakers offer both. Great story-teller – to hold an audience. Deep knowledge of presentation best practices. Thanks, Nancy!

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

BtoB Content Marketing – 2013 Benchmarks, Budgets and Trends

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Find New Customers wishes to thank our good friends Joe Pulizzi (@juntajoe) and Ann Handley of MarketingProfs for this great information. Buffer. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute. Overview: The State of B2B Content Marketing IN NORTH AMERICA. Joe Pulizzi, Content Marketing Expert. Ann Handley of MarketingProfs.

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Lead Generation Effectiveness – What Works and What Doesn’t?

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believe inside sales is the new model for dealing with the well-informed B2B buyer of today. When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of July, we can help you plan for August. This is why I love this chart from MarketingProfs.

9 Myths about BtoB Marketing by @billblaneyb2b

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You have to know your customers and where they turn for information.  (See earlier note on Buyer Personas. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” ” Since we did not have time to cover all the myths about B2B marketing in Bill’s show, I wish to share them with you here. Myth #1 -Customers Already Know a Lot About Your Product or Service Already. Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To. So stick to it!).

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How to Create Truly Useful Content Maps in BtoB demand generation

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That means a plan to collect information like the 5 Rings of Buyer Insight (Trademark of the Buyer Persona Institute). Buffer How to Create Truly Useful Content Maps. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers. The best way to create relevant content is via buyer personas and a content map. This is how to create a useful content map (and how not to). Recently, I was in a meeting with a division of a very large global  firm. Our CEO (of a revenue marketing company) and my boss (at the time) wrote out a content map. It looked like this: Awareness.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Why Writing Guest Posts Should Be Very Important to You

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Placing posts on other blog help your potential audience to associate your name with high quality information. Guest posts not only bring links, they bring an audience for your content marketing. Not only do you get links pointing to you, but some of the audience comes along too. Here are a list of benefits compiled by Brian Clark on guest blogging. in his recent e-book. Boy does it ever!

If you’re looking for job, read Get Back to Work Faster

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But the information in the book is as valuable as the day it was written by Jill and it’s free, so I highly recommend it.  If you are a professional, download and read this FREE book now. Get Back to Work Faster. The Ultimate Job Seekers Guide for Professionals by Jill Konrath with Jeff Ogden of Find New Customers. You will be glad you did. ” Thank you so much.

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Buyer Insights are the Foundation of Great BtoB Digital Marketing

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This is the people information that is typically found in persona development. This is information specific to a particular buying decision. Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully.

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Why I read the New York Times and Wall St. Journal every day on my iPad

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Because reading these kind of great publications keeps you on top of what is happening is why Jeff Ogden, President of Find New Customers   reading these is a daily ritual, because it’s always good to stay well-informed and to be articulate on the latest news. Every day Jeff Ogden of Find New Customers learns something new from reading both of those great newspapers. Nice to meet you.

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Introducing – Show Metrics on Marketing Made Simple TV!

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Since the show is carried by sites such as CMO.com, Social Media Today, Business2Community and DigitalEthos.org., my thought was that this information was not available. Buffer As you may know, Marketing Made Simple TV is a broadly syndicated show that reaches a worldwide audience of over two million people each week. But we lacked show metrics. Sponsors wanted more. let me show you.”

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Very exciting times at Find New Customers

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The Information Technology Sales and Marketing Association, ITSMA , a organization of very large professional services and technology companies , is talking with Find New Customers next week about one of our favorite subjects, Buyer Personas – the incredibly important but poorly understood aspect of B2B marketing. Holy crap! These are exciting times indeed at Find New Customers !