Everything Technology Marketing

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

Remember that social media is all about conversations, and sharing interesting information with people you trust. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Great question.

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Marketing Automation Trends - Download the Report

Everything Technology Marketing

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. How do marketers evaluate marketing automation vendors? How do marketers measure ROI of investments in marketing automation? Enjoy the report!'

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing?

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Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Thank you for participating in the survey!

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Most people on the web are still educating themselves and aren’t quite ready to by when searching for information. For more information on putting together a content marketing strategy, check out Hinge’s B2B Content Marketing Guide. Focus on the tips above when putting yours together.

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A Simple B2B Marketing Framework

Everything Technology Marketing

Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value.