Everything Technology Marketing

Trending Sources

Marketing Automation Trends - Download the Report

Everything Technology Marketing

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. What marketing automation benefits do marketers expect?

A Simple B2B Marketing Framework

Everything Technology Marketing

Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value. But that's content for another blog post.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Most people on the web are still educating themselves and aren’t quite ready to by when searching for information. For more information on putting together a content marketing strategy, check out Hinge’s B2B Content Marketing Guide. The key to marketing success online is educating prospects. Content is king. Why, you ask? This is where having a content marketing strategy comes in.

8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

With software as a service, you can even see what features your trial users are actually using and are most interested in, and incorporate this information into your marketing and sales response (at the individual user level, leveraging marketing automation - you can even build feature usage into your lead scoring model to indicate sales readiness). The cloud is all the rage these days.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. specific information.” Stop Killing Your Content: 3 Reasons Your Content Falls Flat.

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create?

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. And while you want to help buyers make pragmatic, informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives. Thank you!

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours. What messages and information do you want to convey?

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign. Motivation-based segmentation also needs to inform and shape the scoring model you use for marketing automation. Let's take a closer look at actual implementation of market segmentation. HOW DO I MARKET TO SEGMENTS?

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences. Finally, the new 2013 B2B Lead Generation Report is available!

5 Steps to B2B Marketing Success

Everything Technology Marketing

Prospects and customers are becoming more sophisticated and better informed than ever before. What are their goals, concerns, what data do they need to move to the next step, where do they look for information? Also add how you want to get your information to your audience - how will they find you. Customers are are in the driver’s seat today. Time to get ready

Looking for Social Media Policy Examples?

Everything Technology Marketing

Concerned about what happens when an employee shares insider information? Do you hesitate to jump on the social media bandwagon with your company? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage. Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376. The results from our new study on Alliance Marketing are now available! Download it here. Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent). Thanks to everyone who participated in the survey.

Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

The published survey report will contain the critical data points and trends for busy B2B marketing professionals to inform your 2013 marketing plans, campaigns and budget allocations. Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information. But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior? Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.”

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Step Eight: Sales Enablement Often times an organization believes that once the sales organization has been informed of the product’s features, reviewed information about a new market, and been given a set of the tools, they can check sales enablement off the list. by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. The operative words here are well thought-out and flawlessly executed. Perhaps they skip this step because they think it is a daunting task. These steps involve: 1.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

At this very moment, a member of your IT department is spending time that should be allocated toward infrastructure improvements on the LinkedIn site adding company informationinformation that might be confidential, or at the very least, not appropriate for worldwide distribution. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Do you know who is responsible for entering your company’s details on LinkedIn? Think about it. Do you want your website included? Do you want all senior management names and titles listed?

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. 

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationFor some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Buyers Journey is much more fluid.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! This was one of my most popular posts ever and I was rewarded that it helped so many people! Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. But wait … there’s more!! Learning from competitors.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. You’re.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Managing all the information in the enterprise is a core activity of business: both internally and in the interactions with the broader ecosystem including customers, partners, government institutions and other parties.

Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. How We Share.

Cable 90

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. The post Strategies to help your business overcome information overload appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Help 57

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.