eMarketing Strategist

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What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. You can help the search engines by using meta tags. How Meta Tags Help.

Work 47

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. You can help the search engines by using meta tags. How Meta Tags Help.

Work 47

Facebook Strategy: Friend or Fan?

eMarketing Strategist

They want real people to connect and share information with other real people. If you don’t know people, you don’t know what they’re doing with your personal profile information. When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

They want real people to connect and share information with other real people. If you don’t know people, you don’t know what they’re doing with your personal profile information. When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Boring!

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Here’s a local news story about what happened. Nothing. Absolutely nothing. How did this happen?

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Here’s a local news story about what happened. Nothing. Absolutely nothing. How did this happen?

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

That’s a lot of information to pack into a file name! Have any tips? I’d love to know what you do to organize your own information. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww!

The Power of Negative Attention

eMarketing Strategist

She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

The Power of Negative Attention

eMarketing Strategist

She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. She asks for a refund. That’s right.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Depending on how you format your privacy settings, you give Friends access to a lot more information about you than you do the owners of pages you Like. For example, Friends typically have access to your Friend list, your birth date and other sensitive information that could be used to steal your identity. But when you “Like&# a page, the owner of that page only has access to information you make available to anyone on Facebook. Long story short, owners of Fan pages have a lot less access to your information than your Friends do. Be a Fan… Check. 3.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Depending on how you format your privacy settings, you give Friends access to a lot more information about you than you do the owners of pages you Like. For example, Friends typically have access to your Friend list, your birth date and other sensitive information that could be used to steal your identity. But when you “Like&# a page, the owner of that page only has access to information you make available to anyone on Facebook. Long story short, owners of Fan pages have a lot less access to your information than your Friends do. Be a Fan… Check. 3.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

The number of Friend Connect Followers and the content tells me it’s a hub site that will be another good source of information. The hardest part of building an online audience is getting in front of new people. Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  People quickly see the wisdom of this approach. What Should You Look For? Here’s what I gathered and why it’s helpful.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. You can help the search engines by using meta tags. How Meta Tags Help.

What Are Meta Tags and How Do They Work?

eMarketing Strategist

Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. You can help the search engines by using meta tags. How Meta Tags Help.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

They want real people to connect and share information with other real people. If you don’t know people, you don’t know what they’re doing with your personal profile information. When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

They want real people to connect and share information with other real people. If you don’t know people, you don’t know what they’re doing with your personal profile information. When you “are the business” (i.e. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. Boring!

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

Working memory – holding pieces of information in your brain. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have hundreds of half-done articles and blog posts.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

Working memory – holding pieces of information in your brain. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have hundreds of half-done articles and blog posts.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

Working memory – holding pieces of information in your brain. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have hundreds of half-done articles and blog posts.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

Working memory – holding pieces of information in your brain. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week. On the other hand, I don’t do nearly as much work in a day as I think I should. have hundreds of half-done articles and blog posts.

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Here’s a local news story about what happened. Nothing. Absolutely nothing. How did this happen?

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Here’s a local news story about what happened. Nothing. Absolutely nothing. How did this happen?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

That’s a lot of information to pack into a file name! Have any tips? I’d love to know what you do to organize your own information. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. Ewwww!

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. You know what?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. You know what?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. You know what?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. You know what?

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Of course, when the expiration date on your credit card changes, you need to update your card information. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing.

The Power of Negative Attention

eMarketing Strategist

She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link].

Who’s Tracking You Online?

eMarketing Strategist

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. For some of the points, I have included the minute of the show you can queue up more information. Websites that are doing keystroke monitoring know they’re doing it and don’t do it for sensitive information like passwords. At minute 11:30 Angwin describes how this information is sold in a stock market like situation and how it’s used. There are 2 types of tracking software: Cookies and Beacons.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Who’s Tracking You Online?

eMarketing Strategist

Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. For some of the points, I have included the minute of the show you can queue up more information. Websites that are doing keystroke monitoring know they’re doing it and don’t do it for sensitive information like passwords. At minute 11:30 Angwin describes how this information is sold in a stock market like situation and how it’s used. There are 2 types of tracking software: Cookies and Beacons.

My Two Cents: Even if you think a client is pissed, COMMUNICATE!

eMarketing Strategist

little information goes a long way to preventing clients from filling in the blanks with the worst case scenario. At the end of November, I hired my lil-bro to burn all my CD’s to a hard drive. He’s really good at this kind of stuff and needed the bucks so it seemed like a good idea. Burning all my CD’s to a hard drive has two benefits: 1) I can make a few bucks selling them after the fact and 2) I won’t have to look at them collecting dust in my living room. Fortunately for me, lil-bro lives with his mother who is easily the most responsible person on the planet. Yay Mom.

How to View a Web Page’s Source Code

eMarketing Strategist

Source code is a valuable source of information in competition research. Internet marketing touches on topics far and wide. Many of those topics require a simple explanation.  Often, I’ve found myself saying “I should write down those directions.”. This quick guide shows you how to view the source code of a web page.  How to view source code is the one topic that comes up over and over again. So I finally got a clue and created easy to follow directions for finding source code. Only took 2 years!).

Free Blogging eBooks

eMarketing Strategist

The information in this ebook transcends blogging and applies to overall marketing strategy. Blog Traffic Made Easy. Great for: Getting started in blogging especially if you plan to set up a WordPress blog. link]. This is one lean, mean ebook! Excuse me, “article.” The author, John Robinson doesn’t like the word “ebook.” In 22 pages he touches on the essential WordPress plugins you will need, explains all the lingo and good ideas for driving traffic to your blog. John’s personal trick for driving traffic is a great idea I never would have thought of on my own. Blog Profits Blue Print.

My Two Cents on Twitter

eMarketing Strategist

The internet was originally designed as a way to share information and despite the best efforts of the Gurus, it’s still primarily a way to share information. If sharing of information leads to business, great. But it starts with sharing information! only follow people who provide quality information. Not only does it make you look well informed, it makes you look generous. I can’t take it anymore. have to weigh in on Twitter. thought the “trying to figure out how to make money from it” hype was bad when blogs came along but that had nothing on Twitter.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing.