| | | eMarketing Strategist | |  Information | 25 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST SEPTEMBER 26, 2011  What Are Meta Tags and How Do They Work? Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. You can help the search engines by using meta tags. How Meta Tags Help. | EMARKETING STRATEGIST SEPTEMBER 26, 2011  What Are Meta Tags and How Do They Work? Search engines are in the business of giving searchers what they are looking for, so they are always looking for information that describes what every page on your website is about. Meta tags are snippets of code in the source code of a web page that give the search engines information about that web page. You can help the search engines by using meta tags. How Meta Tags Help. | | | | | |
| EMARKETING STRATEGIST AUGUST 24, 2010 Who’s Tracking You Online? Figuring out how to sell you stuff online is big business and there are hundreds of companies gathering information about you so they can do just that. For some of the points, I have included the minute of the show you can queue up more information. Websites that are doing keystroke monitoring know they’re doing it and don’t do it for sensitive information like passwords. At minute 11:30 Angwin describes how this information is sold in a stock market like situation and how it’s used. There are 2 types of tracking software: Cookies and Beacons. | EMARKETING STRATEGIST SEPTEMBER 7, 2010 How to Alienate Potential Customers on Facebook: A Cautionary Tale Depending on how you format your privacy settings, you give Friends access to a lot more information about you than you do the owners of pages you Like. For example, Friends typically have access to your Friend list, your birth date and other sensitive information that could be used to steal your identity. But when you “Like&# a page, the owner of that page only has access to information you make available to anyone on Facebook. Long story short, owners of Fan pages have a lot less access to your information than your Friends do. like jewelry. Wrong. | EMARKETING STRATEGIST NOVEMBER 3, 2010 7 Tips to Name Computer Files so You Can Find Them Again That’s a lot of information to pack into a file name! d love to know what you do to organize your own information. It happened again last week. client contacted me in a panic. She and her co-author are writing a 300+ page how-to book and realized they had multiple versions of the same book and neither knew who had the most up-to-date version of the book. They were staring down the possibility of going through multiple versions of the book page by page to create a current version. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww! What do you get? | EMARKETING STRATEGIST SEPTEMBER 7, 2011  Facebook Strategy: Friend or Fan? They want real people to connect and share information with other real people. If you don’t know people, you don’t know what they’re doing with your personal profile information. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” Facebook Profile vs. Facebook Fan Page. Boring! | | | | | | | |
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EMARKETING STRATEGIST | WEDNESDAY, SEPTEMBER 7, 2011  Facebook Strategy: Friend or Fan?
They want real people to connect and share information with other real people. If you don’t know people, you don’t know what they’re doing with your personal profile information. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. Facebook Profile vs. Facebook Fan Page. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells
In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. You know what? need that!” MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells
In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? They are good questions and you really should spend some time writing down your answers. They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Go Light on Theory. You know what? need that!” MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010 The Power of Negative Attention
She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. I’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. link]. MORE >> -
EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011  Are you Protecting Your Most Important Online Asset?
Customers would enter their credit card information and next thing they know their identity has been stolen. The main reason why so many businesses lose their domain name is because they start using a new email address and forget to update their contact information with their registrar. Of course, when the expiration date on your credit card changes, you need to update your card information. Imagine you’re a real estate agent and you have a website where you list your properties for sale and use to get clients. Here’s a local news story about what happened. Nothing. MORE >>
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- Are you Protecting Your Most Important Online Asset? EMARKETING STRATEGIST | THURSDAY, MARCH 17, 2011
- The Power of Negative Attention EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010
- The Power of Negative Attention EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Who’s Tracking You Online? EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
- How to Alienate Potential Customers on Facebook: A Cautionary Tale EMARKETING STRATEGIST | TUESDAY, SEPTEMBER 7, 2010
- 7 Tips to Name Computer Files so You Can Find Them Again EMARKETING STRATEGIST | WEDNESDAY, NOVEMBER 3, 2010
- My Two Cents on Twitter EMARKETING STRATEGIST | WEDNESDAY, APRIL 1, 2009
- Free Blogging eBooks EMARKETING STRATEGIST | MONDAY, JANUARY 11, 2010
- How to View a Web Page’s Source Code EMARKETING STRATEGIST | WEDNESDAY, JANUARY 13, 2010
- My Two Cents: Even if you think a client is pissed, COMMUNICATE! EMARKETING STRATEGIST | SUNDAY, MARCH 14, 2010
- How to Find Your Customers Online: A Case Study EMARKETING STRATEGIST | SATURDAY, MARCH 20, 2010
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