Digital B2B Marketing

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Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email.

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How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Marketers bury critical information they need to identify a prospect in the second, or even the third, form. It took a focus group setting to get this much information!).

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. It is very similar with content. In Practice.

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

In enterprise technology, publishers like IDG , Information Week and TechTarget have nearly turned these programs into a science, with guaranteed leads volume and a myriad of filtering and qualification options driven largely by email and newsletter promotions.

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Using New Data for Marketing that is “Just Right”

Digital B2B Marketing

Showing the Right Offer Information about your online behaviors and interests are widely available today. For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size. Demandbase provides the specific company and company information.

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Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. In particular, look at the environment key below and map that information in the infographic. If it isn’t informative, useful or entertaining, just stop.

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Why You Should Stop Mapping Content Formats to the Buyer’s Journey

Digital B2B Marketing

Instead of focusing on content formats by stage, marketers need to focus on the information that is needed at each stage in the buyers journey. Information , not format, is the key: Information can be early stage, mid stage or late stage. The purpose of your content is to deliver information. Vis cu exerci prompta.