Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Telemarketers normally offer the content and then confirm contact information before providing it by email. Purchasing Contacts Some publishers now allow marketers to purchase contacts, similar to a list purchase, based on the type of information people have downloaded. Publisher programs are generally the most expensive and may not deliver higher quality contacts. MORE >>

Done well, it can make you a recognized resources for news and information and keep you in front of your audience. You respect their opinion of sources and value the skill they have at discovering and delivering the right information. B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? In Summary Is curation valuable? MORE >>

Up until here, this is hopefully information you already have. You are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content. Your content supports the sales process and effectively communicates the value of your solutions to prospects. Now, you are ready to use content marketing to raise the profile of your company overall. Content that drives overall visibility for your company is different. Here is how to find an area of focus in seven steps. Where do the line up exactly? This is not a decision to take lightly. MORE >>

Here is how to get the same information about Pinterest, even if you aren’t using Pinterest. Once you identify who is sharing your information, you can identify specific boards and people you should be following or even reaching out too. When looking at this information, it is important to note that each repin is tracked separately. The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. MORE >>

Use Photos and Videos Liberally The integration of photos and videos effectively allows you to share significantly more information directly on Twitter with a single tweet. However, as a marketer, the new interface looks to unlock a number of new opportunities to be discovered, share information and increase engagement. Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. Discover. MORE >>