Crimson Marketing

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on. Selectives: These sharers are resourceful, careful, and thoughtful.

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Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO)

Crimson Marketing

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. lisajoyrosner: If you’re ever stuck, talk to the data.

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How Marketing Can Contribute To Revenue Generation

Crimson Marketing

You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next. You will need to convince sales of the valuable information that marketing can provide. Convince sales of the valuable information that #marketing can provide. Click To Tweet.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles. Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

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Marketers, Give Your Salespeople the Info They Need to Succeed

Crimson Marketing

In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. He points out that the reason people have historically distrusted salespeople is because salespeople had all the information and the buyer had none. Mr. Pink contends that we are now in the age of information symmetry.

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. You’re doing yourself a disservice not to mine the glut of information you already have on your buyers and use it to power your marketing solutions.

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4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Why keep all of this enlightening information to yourself when you could pass it on to those with direct access to buyers? To call today’s buyer well-informed is a dramatic understatement.