An increasing number of marketers fortunately has understood how “users”, “prospects”, “leads”, “recipients”, “suspects”, “relations” or simply people and their emotional and individual needs, digital signals, social information-gathering processes and buying journeys define what works and what doesn’t. There is, first of all, the context within which content resides: the customer or prospect and his individual information and communication requirements. Joe Pulizzi. Content has for many years been treated as the ugly duckling of the online marketing universe. Bob Gilbreath. MORE >>

In impersonal approaches, whereby a single customer view is lacking; it’s nearly impossible to offer the value, information or simply tools, contacts, interactions and services your customers want. Organizations have been facing a challenge for several years now: a lack of trust among people regarding what they say, the messages they spread and how they act. Relationships are based upon trust. Although the levels and types of trust are different, this goes for business relationships as well. Trust regarding what businesses say and do has been decreasing. Your product can be DOA. MORE >>

This is natural, give the fact that people increasingly use various channels as well and their sharing, information and even buying behavior is very complex and integrated. This also applies to pre-purchase advice and brand information. People have always talked about their experiences, emotions, needs and also products, services and brands. Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. Period. But when do we talk about word of mouth marketing (WOM)? MORE >>

That much is clear: customer experience and conversion transcend all media channels and activities, because people use various ways to find information and interact. Is there someone who oversees a consistent customer experience while information and communication are fully customer-driven and cross-channel? If you occasionally read my posts here or elsewhere, you probably know by now that a consistent and valuable user experience, a multichannel approach with a strong dose of social and customer-centricity are my favorite themes. Why is the customer experience so important? MORE >>

Among other things there appears to be a problem with the communication, information and education efforts regarding social media. It’s the task of businesses and marketers to learn, try and inform themselves if they are serious about their business and customers. Generate turnover by working efficiently and informed in a multi-channel reality. Recently, Belgium-based Leads United (part of Lewis PR), released the results of a social media marketing survey among communication and marketing “professionals&#. The social media marketing hype is bad for business…. Loyalty? MORE >>