Myth : Business emails don't get read on the weekends, so send business-related information only during the week. Links are assumed to lead to deeper information. From Scott Koegler at the CMO Site, email marketing myths dispelled. Reality : Most business people use the same email address for business and personal correspondence, and read email whenever they like. Myth : Sending frequent emails will lead to people unsubscribing. Reality : Data shows that the unsubscribe rates between once a month emailing and once a day emailing are insignificant. Myth : Tuesdays at 11:00 a.m. MORE >>

Provide Specific Information - Avoid over-generalization. Just as important as producing quality content for your blog is producing content on a regular basis. From Michelle Linn at Content Marketing Institute, some suggestions on how to keep your posting on a consistent schedule. Decide on Posting Frequency - Start small and ramp up. Fewer quality posts are better than many mediocre posts. Assign a Blog Administrator - One person needs to "own" the blog and manage all details associated with it. Writer Schedule - Create due dates for posts to help writers stay organized. MORE >>

If an account is disabled, accessing its information is impossible. Facebook has become a staple in the marketing industry, essential to most business strategies. But marketing on Facebook is not without caveats. From Marketingprofs.com, some things to keep in mind when developing your strategy. Forget control in this hierarchy; Facebook is king When a company page is created, one user becomes its administrator. If that employee leaves or changes positions, a logistical problem arises. Re-enabling an account can be a bureaucratic black hole. View Original Article MORE >>

Contacts lead scoring works with the following touch points: Any information you’ve collected through forms or data from an integrated CRM system. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. You can easily craft a customized set of scoring criteria that takes everything you know about your contacts into account. Social media metrics. Imported data. Analytics data. Engagement metrics. MORE >>

Social and Mobile" As more people find and consume information on tablets and smartphones, content for the social mobile web becomes paramount. On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. In 2013, we will see more content marketing tools. Search and content will be increasingly integrated and intertwined. Integrating Facebook commerce will grow in importance. MORE >>