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How to Define Buyer Personas for Inbound Marketing and Selling

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It many times depends on the information available. This type of information and understanding can be useful to understand where to find target prospects, when to engage them, what messaging will resonate, how to prioritize marketing investments and much more. What are buyer personas? Buyer personas are the model example of an "ideal customer". How to define a buyer persona.

Nurturing Leads with a Business Blog

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Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. View Original Article

Ideas For Content Marketing

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Share Presentations - remove sensitive information and use SlideShare to easily share your expertise. Share Reports, Charts and White Papers on Pinterest - share key information each time an employee reads a white paper. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. View Original Article

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The Importance of Setting Up Closed-Loop Reporting

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The capability to pull information from your CRM system into your marketing platform to allow you to segment leads. Sharing Information When Setting Up Closed Loop Reporting. Sharing information between the two platforms is beneficial for both your marketing and your sales team. De-duplication of leads that allow you to update existing lead records. Leads per channel.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Content Marketing Misconceptions

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Content (Marketing) Is for Google” Meaningful, interesting, informative and entertaining content is for a target audience (people), not for Google. Jeff Bullas says that the concept of content marketing is still evolving. While marketers try to perfect concept, there are some false ideas about content marketing that can stand in the way of success. Here are twelve of those misconceptions. Content Marketing Is a New Concept” Content marketing existed long before the Internet (e.g. Michelin Guides developed in 1900 by Michelin). Ignoring history prevents you from learning from it.

Why Implementing a Good Content Strategy is Good for Business

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content strategy sets up rules for how you manage your content including regularly adding fresh posts, updates and deleting old information. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content.

Why to Use Video in 2013

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simple slideshows composed of still images and supplemented with voiceover and background music are far more engaging than a plain old image; they can deliver more information to close the sale. Shoppers, online users, news consumers, and nearly all others on the Web have a hearty appetite for video. In addition, marketers are realizing that video is more versatile than many initially imagined. From MarketingProfs, here are seven ways that video will make e-commerce inroads. Curated Commerce and Video "Curated" image galleries like Pinterest have attracted large audiences already.

INFOGRAPHIC: Incorporating Visual Elements into Content Marketing

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Social media has forced us to learn to digest information faster and sometimes even at a glance. Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. View Original Article

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

What Users Want from a Mobile Website

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79% of users who don't like what they find on a mobile site will look for the information they need on another site. 73% of users want the site to save information for future reference. To assist small businesses with the daunting task of making a mobile optimized website, Google conducted a study called "What Users Want Most From Mobile Sites Today." From the Hubspot Blog, here are 20 statistics from the study. Smartphone Users and the Mobile Browsing Experience. 96% of users have encountered a site not designed for mobile devices. Ideal Smartphone Browsing Experience.

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How to Define Your Funnel Stages & MQLs

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Leads (or Information qualified leads). Activity that suggests interest can include requesting further information, downloading ebooks, and attending webinars. Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. How to Define Your Funnel Stages. Marketing qualified leads. Sales qualified leads.

How to Set Up a Google + Business Page

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Once you make your selection, you’ll want to fill in all the basic information, such as your company name, your company’s website URL, and your company’s industry. Out of all the available social networks, Google+ used to be perceived as a lesser option for most. This, however, is simply not true. It is worth having a presence on Google +, especially if you are promoting a business.

Using Vine for Marketing

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Use Vine as a teaching or informational tool. Vine is a new short video app that allows you to share a maximum of six seconds of video footage on Facebook, Twitter, or Vine’s native social network. It also allows you to splice together bits of nonconsecutive video content to create a montage. From the Content Marketing Institute, here are six tips for adding Vine to your content marketing arsenal. Show Off Your Brand "Showing" is usually better than "telling". Six-seconds is enough time to show your brand, products or services in action. Pick the approach that’s best for your audience.

The Evolution of Local Search

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Google will attempt to pull category information from a broader array of sources than just business owners themselves. Foursquare's historical check-in information could be extremely valuable to Google. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. This is especially true of Google+ users. View Original Article

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Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Online Marketing Trends for 2013

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To realize that value, mobile offerings need to move beyond easy of use and searchability and offer new information and resources. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. "A surge in second screen value." Mobile screens represent value to marketers. The evolution of attribution modeling." Expect to be able to assign a specific value to a marketing action that results in a conversion. This will evolve into creative approaches to tracking how channels affect each other.

Most Helpful Small Business Stories of 2012

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Scary Online Security Mistakes to Avoid - tips to protect your information from hackers. From Entrepreneur.com, here are the ten stories that readers found the most valuable for small business leaders. 12 Surprising Signs You Could Be an Entrepreneur - traits that might be considered liabilities, but which can actually be indications of entrepreneurship. 7 Key Habits of Super Networkers - tips to develop and nurture valuable business relationships. Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. View Original Article

Why Measuring Social Media ROI Is Difficult

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56% of businesses say they struggle to efficiently capture and analyze information from multiple social media channels. Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 89% measure traffic.

Search Term Glossary

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Meta Tags Pieces of HTML code that can be added to a website that provide information to the search engines, but that aren’t visible to site viewers. You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article. Search Engine Marketing (SEM) An all encompassing term for all the above strategies designed to attract website visitors. View Original Article

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

What Type of Website Do You Need?

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Content - the information you present. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Download it Here

Content Marketing with Infographics

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Making sense of this information glut can be difficult. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. There's no shortage of data and content in this age. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format. “On their own, text and graphics are both useful yet imperfect methods for communication. ” - Barbara M. Compelling and Attractive. Embeddable.

INFOGRAPHIC: Brand Advocates

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Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. From BzzAgent, here's an infographic to help you better understand brand advocates. View Original Article

Getting the Most Out of 140 Characters

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If you use Twitter for business, you should feel compelled to provide your followers with smart, savvy information. Twitter is all about information sharing. What does it take to write something worth of retweeting? Here are some tips from ThinkTank Blog. Be provocative. Pose a thought-provoking question. Your goal with Twitter is to start conversations. Find a relevant news story and pose a question about it. Do a "how-to" or list. Even if you link to an article you didn't write, you'll still seem like someone in the know. Retweet" something you found interesting.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Small Marketing Ideas with Big Reach

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In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Flip Book To drive downloads of promotional material, design and distribute some information-light and image-heavy e-flyers and brochures. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. Many free online resources exist for everything from how-tos on designing infrographics to free tools. View Original Article

Blog Metrics to Track

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Product information metrics Targeted promotion codes used and click-throughs to purchase. Media links How many media companies and bloggers link into your blog as a source of information? Number of posts How much information are you generating? Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. Goal : Attract your target audience. Pageviews Which pages attract readers?

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VIDEO: The New Rules of Selling in the Information Age

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From Entrepreneur.com, here''s a video interview with Dan Pink, author of "To Sell Is Human", in which he explains how to be a good salesperson in the information age. Salespeople have not disappeared because of the Internet. View Original Article

Google Knowledge Graph

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How Google connects words, concepts and other contextual information. Google Knowledge Graph. Pretty cool.huh

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

INFOGRAPHIC: Integrated Marketing

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They should put their customers in control by allowing them to choose how and when they wish to receive relevant information and/or make purchases. Marketers can feel paralyzed by the seemingly infinite number of marketing channels available for them to try to reach customers. View Original Article

PRESENTATION: Using Infographics for Customer Acquisition

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Visual.ly has this definition/mission-statement for "infographic": "We believe that an INFOGRAPHIC IS a graphic visual representation of information, data or knowledge THAT presents complex information quickly and clearly, AND IT should not merely communicate clearly, but stimulate viewer engagement and attention." Customer Acquisition through Infographics. View Original Article

INFOGRAPHIC: Blogging Platforms

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From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article

INFOGRAPHIC: Blueprint for the Perfect Blog Post

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From Business 2 Community, here's an infographic that explains how to optimize a blog post to convey the most useful information and reach the most people. View Original Article

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

SLIDESHOW: Pearls of Wisdom From Marketing Experts

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Information is so much more valuable if people are opting to share it with you. Modern marketers must stay on top of content creation, messaging, branding, budget, and industry trends. From the Hubspot blog, here''s a slideshow with twenty tidbits of wisdom from marketing experts and industry thoughts leaders on how to be an effective marketer. 20 Pearls of Marketing Wisdom from HubSpot All-in-one Marketing Software. All we need to do is pay attention and deliver. Love data. Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating.

INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand

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According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. Here's an infographic that shows the interdependence of content marketing and search engine marketing. View Original Article

Online Registration and Social Sign-In

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Results show a shift in behavior patterns and demonstrate the challenges of obtaining accurate information from consumers. When login information is forgotten, many leave the site. A study conducted by Blue Research focused on consumer attitudes about traditional online registration and perceptions about using social identities across the Web. Social sign-in "fans" spend more.

Great Facebook Pages

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Harley Davidson - informational resources that educate on topics ranging from how to ride to the history of Harley Davidson 5. Four out of five US businesses will be using social media for their marketing efforts this year. Social media offers opportunities for getting found by prospects and interacting with prospective customers. One of the best ways to do that is through a Facebook Page.