Chris Koch

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The crisis of buyer information in B2B and how to fix it

Chris Koch

Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? It may seem facile, but social media are the answer. What do you think?

B2B 100
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The crisis of buyer information in B2B and how to fix it

Chris Koch

Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information? Are you making plans for a post-buyer information age? It may seem facile, but social media are the answer. What do you think?

B2B 100
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The information gap between marketing and sales—and how to fill it

Chris Koch

Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Information is marketing’s responsibility.

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The information gap between marketing and sales—and how to fill it

Chris Koch

Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Information is marketing’s responsibility.

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Should we stop marketing to the CIO?

Chris Koch

Tags: Customer Relationships Marketing Strategy Application service provider B2B marketing Business Business process Chief information officer CIOs Cloud computing Corporate Executive Board E-Commerce Information technology Thought Leadership.

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? The expectation on Twitter is that 99.9%

Privacy 100
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How Do You Market Something That’s Worthless?

Chris Koch

Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I I come from an industry (publishing) where the cost to produce the product has dropped to zero. I know, tell you something you didn’t already know, right?). It Won’t Stop with Virtual Goods.