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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Getting Big Data to Actually Work

Buzz Marketing for Technology

43 percent of companies surveyed “obtain little tangible benefit from their information,” while 23 percent “derive no benefit whatsoever,” according to the study. Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Innovation Interactive Marketing Strategy CDO Chief Digital Officer Chief Information Officer chief marketing officer CIO CMO So what does a CDO do?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

YouTube - Informal Learning in 10 minutes

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Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way."

The Missing Link Between Media and Marketing

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Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.  It’s apparent that there’s a missing vital component in the quest to modernize marketing. Integration between the two is a critical missing link. Taking action on the missing link is a necessity.

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6 Tips for Turning Big Data into Great Customer Experiences

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It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. No silos allowed.

5 Ways CMOs Can Master Their Online Customer Experience

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Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. While being a CMO connotes leadership and authority, it doesn’t inherently mean brands need to be forceful or intimidating in how they speak with their online customers.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.  In both cases, the information rendered is faulty. 

4 Lessons from Responsive Design for CMOs

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Always be testing and learning with your responsive-design site so that key information and functions are visible, prioritized and accessible to people regardless of what device they are using. You’ll be able to glean a wealth of information about which areas of your site are seeing the heaviest tablet traffic, compared to areas with significant upticks in smartphone-only traffic. 

10 Ecommerce Predictions for 2013

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Consumers Get Over the Privacy Debate -  Because consumers are getting on board with personalization, they should expect to see more of the general information they share online used by companies. Related posts: 3 Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased about. You’ll be forgiven if you.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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Plugin tools turn consumers into brand advocates, making it easy to share site information with Facebook friends. Marketing programs need to be set up so that Facebook stats and user profiles are fully integrated with all other online and offline ecommerce channels’ information to create rich, detailed and fully comprehensive user profiles. You’re not alone.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

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They know who their customers are and they’ve got tons of data from past purchases and online behavior to inform their efforts. In other words, Wal-Mart can use the same model of targeting used online to inform which content each customer sees across all other channels. Posted in Commerce eCommerce Strategy. The word? Amazon. Well, and install the lockers.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. 38% comparison shopped online. Brand Credibility.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

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All of these questions need to be asked when a brand is looking to optimize their site to be as informative, relevant and easy to use on mobile devices. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Hopefully you found this information useful – I really think this area of the market will be strong for the next few years. So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. looked at dozens of dashboards, and reams of reports. FREE MONITORING SERVICES. PAID MONITORING SERVICES.

5 Ways B2B Can Learn from B2C Marketers

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But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. And they certainly don’t want to be bored to death with encyclopedic catalogue-type information. Any area that helps inform a decision and convert a visitor (i.e., There is no exception for B2B.

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20 Tips for More Efficient Google Searches

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educational information: ["dumb little man" research *.edu]. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. Some of these are obvious ones, that you probably know about. Either/or. dumb | little | man]. Quotes.

The Rapid eLearning Blog

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It’s a great way to get them to learn to use the course information and make the decisions you want. But they tend to focus on sharing information rather than performance. One of the problems with the information dumps is we get so used to the mind numbing slide-after-slide of information, that the value of the information is lost and it renders the course useless.

It’s Time For CMOs To Tap Into The Power Of Personalization

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That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Social media has forever changed the way we use the Internet and consume information. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. Make data your best friend.

Why Digital Marketers Need to Get More Personal

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In reality, every specific piece of information you can gain about your customer—from search information to online behavior and purchases—can be used to create a personalized experience. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. But personalization isn’t just marketing hype.

Google Guide--Tutorials on How to Use Various Google Features and Services

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developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services.

Social Intelligence adds value throughout the Stage Gate Process

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Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review. Social data is becoming increasingly important in the new product development processes of many companies.

IROI: Immediate Return on Investment

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Not so when media planning and buying is informed by Social Media.  With information and insights derived from Social Media, these companies can find alternate and more effective channels to disseminate their messages in real-time and with high-fidelity to audience attitudes and behavior.  The decision about which outlet is made often with a gut decision based on limited information and the resulting uptake, or lack thereof, cannot be measured with precision.  It’s a shot in the dark, which not only costs dearly but forecloses on other opportunities.  No related posts.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Testing will enable you to follow every aspect of their behavior and their interactions with your site, and it’s up to you to take that information into account to create the optimal site experience for your visitor.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Product information tools give customers a deeper understanding of the product at hand—a 360-degree view of an article of clothing, or a close-up of various types of textured materials.

The Emotion found in Social Data

Buzz Marketing for Technology

Surveys – break-down for four reasons:  they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.”  And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Let’s be clear. 

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Additionally, consumers are smarter and savvier in their use of the extensive toolset that the Internet provides to make more informed decisions. As a marketer, how do you possibly compete for attention within this constant stream of information? “If you don’t like change, you’re going to like irrelevance even less.” – Army Chief of Staff. Sound daunting?

4 Ways Your Website Can Replace Focus Groups

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They’re producing data that can inform overall branding and in-store shopping experiences. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. What do they like?

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. skills) and grow into PLN producers (2.0 skills). at 6:23 AM.

Online Shopping’s – Zero Moment of Truth

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Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Posted in behavioral targeting Customer Experience Online Shopping.

Influencer Shminfluencer: The Truth Under the Covers

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You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates.  Hey, I feel for you.  Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise.  Financial services product? 

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Fortunately, for those who are really interested in this kind of consumer centric planning strategy, there is a detailed and highly informative new ebook I ran across from the people at Insights In Marketing which is packed with practical advice. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now.

Plan 51

Change or Die | Fast Company

Buzz Marketing for Technology

What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Nor does giving people accurate analyses and factual information about their situations. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Sign In!

IBM Social Computing Guidelines

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Therefore, it is very much in IBMs interest—and, we believe, in each IBMers own—to be aware of and participate in this sphere of information, interaction and idea exchange: To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. Dont provide IBMs or anothers confidential or other proprietary information. Provide worthwhile information and perspective. Protecting confidential and proprietary information.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We then added to that with web information from Google, comScore, and Quantcast. Together, this information tracked what topics were important to marketers over the last 4 weeks. Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. IAB Mixx Research.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

But these are becoming less and less informative as the world moves at Internet speed. Armed with this information, CMOs can work with their CFOs more closely to identify — really, for the first time — the minimal effective amount of spending needed to drive the greatest market awareness. Download this report to learn about the emerging role of social media analysis.