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5 Worst Trade Show Blunders

Bungalo

Without qualifying, the rep openly shares pricing, competitive information, and trade secrets.  . 5.  4 reps at more than one booth sit in chairs texting as 30 people walk right by…… The main theme around many of these blunders comes back to how the rep “feels” about the company they work for. Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. ” 2. ” 3. ” 4. strategy

How to Optimize Your Site for Search

Bungalo

Well-written and informative. Full of solid information that will help you grow your business. There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve. Here it is: How to Optimize Your Site for Search. Worth reading.

Do homeowners tweet about contractors?

Bungalo

Helpful tip: If you’re looking for more information about social media, especially HOW TO: Track Social Media Analytics , and you don’t know where to look. Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Katie is a marketer for a B2B technology company. Like lots of young women she’s savvy about social media. And she’s following 538.

Kathleen loves her window guy

Bungalo

Our block is very connected and we often email one another bits of helpful information. This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Often about homes and gardens. Great babysitters. Party invitations. Reminders to keep your garages and doors locked. This company is approved by MAC and can be hired to do the insulating windows by request.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Spaces Portfolio Review September 28

Bungalo

For more information contact Martha Severson, 651-225-1217 | mseverson@spacesmag.com. Spaces Editorial Portfolio Review | September 28, 2011. 3:30 – 5:30 PM / Reception 4:30 -6:30 PM. RSVP to Kelly Rogers 651-228-5509 | krogers@spacesmag.com. SPACES WANTS YOUR SECOND HOME PROJECTS! The Spaces staff is looking for beautiful second home projects to feature in the December/January issue. Come to the portfolio review to show a recent project or two and meet new editor, Sue Campbell. Filed under: public relations. public relations

Fool me once, shame on you; fool me twice, shame on me

Bungalo

Last time this information may have froze us for a while, but this time, it won’t! For more information on how Virtual VP’s help residential building industry firms improve business results, click here. I just received an email blast with the title “Double Dip Predicted for Home Remodeling.” ” “If I could have reached through the screen and had a word or two with the publisher,  I would have been able to flush out the “real” reason why they sent this email. (to get eyeballs reading it).” Capitalize on “all” leads.

NARI Minnesota CoTY awards

Bungalo

Visit NARI at www.narimn.org or contact 612.332.6274 for more information. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. If you divide the work between two people… more doable. His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com). Procrastinating? Writer’s block?

NARI Minnesota CoTY awards

Bungalo

Visit NARI at www.narimn.org or contact 612.332.6274 for more information. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. If you divide the work between two people… more doable. His response began, “Well, I noticed they won an award…&#. The Power of Corporate Awards (About.com). Procrastinating? Writer’s block?

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Referral Tips for Home Improvement Pros

Bungalo

Keep them informed about your products and services, especially if you expand or improve your offering. While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? – I came across these simple tips for creating more referrals. Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement. Make sure your clients understand your service. Build referral time into your meetings. Let people know in advance you will be asking for ideas. Seek phrases and praises. Be worth talking about. Show appreciation.

Bungalo Group blog added B2B Marketing Zone

Bungalo

The B2B Marketing Zone is a community collecting and organizing the best information on the web about B2B Marketing Bungalo Group’s marketing blog for home improvement industry has been added to the b2b marketing zone.

Is there a downside to Facebook?

Bungalo

Facebook, LinkedIn, and Twitter are a nice way to share pictures of work in progress, links, pictures from open houses, and other day-to-day information. Last week a client called to ask a question: We’re thinking of creating a company Facebook page, but before we do… is there a downside? He decided the “risk&# for him was minimal, and the benefits of having a place to converse with “fans&# made it worth exploring. Here’s some of what we talked about: 1. Facebook and LinkedIn are handy for posting “updates&#. Don’t be dull. Go at your own pace.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals.  by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. 

Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationFor some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Buyers Journey is much more fluid.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! The post A ton of useful information on social media marketing measurement! This was one of my most popular posts ever and I was rewarded that it helped so many people! Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. But wait … there’s more!! Learning from competitors.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

The holistic challenge of information in business optimization

i-Scoop

Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Managing all the information in the enterprise is a core activity of business: both internally and in the interactions with the broader ecosystem including customers, partners, government institutions and other parties.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. The post The Who, What, Why & How of Sharing Information [Infographic] appeared first on. Infographic Text: 6 Types of Sharers. Hipster: Less likely than other sharers to use email for sharing content. How We Share.

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Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy. Simplicity of Information.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. The post Strategies to help your business overcome information overload appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Understanding the Value of Information

Your Sales Management Guru

Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. While it is often easier to find information about public companies, this will help you find information about privately held companies as well.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]

bizible

Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization. This is where objective information gained through using the scientific method becomes necessary. You've done it.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” Here are some tips from the infographic that can help you combat stress and digital information overload: Set only a few times per day to check email. Consequently, accuracy drops considerable.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy. Using those insights, you can launch product education campaigns to help customers find the information they need based on the products they’re researching. Past Purchases.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. You’ve already produced a large volume of content informing buyers about what your policy covers and why off-the-shelf E&O policies probably aren’t enough. The approach is called insight selling. How does insight selling work?

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. With traditional web sites, companies have the luxury of using space to present a great deal of information across different areas on each page. Posted in Customer Experience Mobile. That’s right, real time.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Where people fill out forms informs the content team if we have recommended gated content that is relevant to what we’re writing about on the blog. 80% Of Our Visitors Take Our Desired Content Path.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. Yes, creativity is essential, but content that is informed by data can be both smart AND creative. Data Is King. But never fear.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

B2B Marketing Insider

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. Carrying this thought a little further, sales often is in the act of gathering information on the strategic initiatives of a corporation. Intelligence gathering can be defined as collecting information. Information tends to be concrete and static.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Informal Learning in 10 minutes. Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. I am a chess player and i find that the process of informal-learning is perhaps more important then the normal examatic / 1-2-3 method. You made me realize that im an Informal-Learner and that is why i have an almost autistic ability for autodidaction and such low grades! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way."