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FEBRUARY 15, 2012 5 Worst Trade Show Blunders
Without qualifying, the rep openly shares pricing, competitive information, and trade secrets. . Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. Once those dollars are spent though, the incremental effort of the people on the floor make or break the true effectiveness of this marketing tactic. Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” ” 2. strateg
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JULY 28, 2010 Do homeowners tweet about contractors?
Helpful tip: If you’re looking for more information about social media, especially HOW TO: Track Social Media Analytics , and you don’t know where to look. Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Katie is a marketer for a B2B technology company. Like lots of young women she’s savvy about social media. And she’s following 538.
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JULY 6, 2010 Kathleen loves her window guy
Our block is very connected and we often email one another bits of helpful information. This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Often about homes and gardens. Great babysitters. Party invitations. Reminders to keep your garages and doors locked. This company is approved by MAC and can be hired to do the insulating windows by request.
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JULY 22, 2010 How to Optimize Your Site for Search
Well-written and informative. Full of solid information that will help you grow your business. There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve. Here it is: How to Optimize Your Site for Search. Worth reading.
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SEPTEMBER 13, 2010 NARI Minnesota CoTY awards
Visit NARI at www.narimn.org or contact 612.332.6274 for more information. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. If you divide the work between two people… more doable. The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners.
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SEPTEMBER 14, 2011 Spaces Portfolio Review September 28
For more information contact Martha Severson, 651-225-1217 | email@example.com. Spaces Editorial Portfolio Review | September 28, 2011. 30 – 5:30 PM / Reception 4:30 -6:30 PM. RSVP to Kelly Rogers 651-228-5509 | firstname.lastname@example.org. SPACES WANTS YOUR SECOND HOME PROJECTS! The Spaces staff is looking for beautiful second home projects to feature in the December/January issue. Come to the portfolio review to show a recent project or two and meet new editor, Sue Campbell. Filed under: public relations. public relations
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BUNGALO Ten Ways to Beef Up Your Marketing (without spending more money)
| MONDAY, JUNE 14, 2010
do different types of folks need in order to feel positive about their decision to buy from you? Are you keeping information
about prospects, customers, business partners, and “friends” in a database, so you can communicate with them consistently? Is the information
complete, accurate and up-to-date? Or is important information
scattered all over the place on pcs and mobile devices? Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. 1) Your Company 2.0. Managing people. It’s outcomes. MORE >>
BUNGALO What Style Is That House?
| THURSDAY, JUNE 10, 2010
A client just e-mailed us information
about this one-day course on architectural styles, with a request to pass it along. Click here for the U’s website and registration information
: [link]. Sounds fun, especially the tour. Tuition is $125. On August 9, writer and architectural historian, Richard L. Kronick will teach an all-day course for the U of M Continuing Education Department entitled “What Style is That House? Twin Cities Home Styles Explained! Below is an overview of the course. ——-. “What style is that house? What were their goals? MORE >>
BUNGALO Fool me once, shame on you; fool me twice, shame on me
| SATURDAY, SEPTEMBER 24, 2011
Last time this information
may have froze us for a while, but this time, it won’t! For more information
on how Virtual VP’s help residential building industry firms improve business results, click here. I just received an email blast with the title “Double Dip Predicted for Home Remodeling.” ” “If I could have reached through the screen and had a word or two with the publisher, I would have been able to flush out the “real” reason why they sent this email. to get eyeballs reading it).” Things to Stop Doing this Time Around. MORE >>
BUNGALO NARI Minnesota CoTY awards
| MONDAY, SEPTEMBER 13, 2010
Visit NARI at www.narimn.org or contact 612.332.6274 for more information
. I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. If you divide the work between two people… more doable. The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. MORE >>
BUNGALO Referral Tips for Home Improvement Pros
| MONDAY, JANUARY 18, 2010
Keep them informed
about your products and services, especially if you expand or improve your offering. While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? I came across these simple tips for creating more referrals. Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement. Make sure your clients understand your service. Build referral time into your meetings. Let people know in advance you will be asking for ideas. Seek phrases and praises. Be worth talking about. Show appreciation. MORE >>
- Keeping customers engaged takes communication BUNGALO | WEDNESDAY, NOVEMBER 11, 2009
- Bungalo Group blog added B2B Marketing Zone BUNGALO | THURSDAY, SEPTEMBER 10, 2009
- Is there a downside to Facebook? BUNGALO | MONDAY, AUGUST 17, 2009
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