Choosing a title is super-hard because we want to be as neutral and as informational as possible. This isn’t a con job, this isn’t a cheesy 11pm pick up, this is the sharing of relevant information–don’t feel like you have to sell to someone or fool someone to cover you. Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. MORE >>

If you are interested in more information about in-person individual training in search marketing from Rutgers, online courses from the UC Irvine Extension, or an on-site customized corporate workshop by our very own Biznology team, click here. Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. How leading organizations assess their search marketing. MORE >>

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. So, for example, if you have an eBook or While Paper that you’ve charged for in the past, you might re-purpose that document as an incentive for your visitors to share their personal information. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Part 1. MORE >>

At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to. If there is a match, contact information is forwarded to both parties. Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.” Some aren’t interested, some are game, and others are curious but need more information. My expertise, however, is online community outreach and engagement. Before long, hundreds of email replies stream in. MORE >>

But no, folks are still spending too much time listening to Bernays and Freud, assuming that American consumers are ever vigilant and informed and in order to sell them anything you need to come in nap of the earth, under radar, by the inky cover of the night in order to drop your paratrooper and payload. Image via CrunchBase. have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week, commit to reddit completely. Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Man, yuppies are lame!) My bad. MORE >>