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Stop over-complicating your customer information

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The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationFor some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Buyers Journey is much more fluid.

How to implement a Video 1st content marketing strategy that drives action

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Think of all the use cases: the story that you have in your organization that give buyers information that they need to hear and understand before they buy from you. It was much quicker to “say” this information than to write it. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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Are you taking advantage of B2B marketing data?

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know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

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Your team is the best content source for search

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Additionally, if you break it down into smaller pieces or even single perfect bites, you can make the whole endeavor seem more exclusive, much more special, and you’ll also be able to retain a lot more of the information and context of each interview you do because you’ll be doing this entire project in series instead of in parallel. Admit it. That’s smart. Jimmy Fallon?)

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Why email marketing still matters–and how to make it work

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Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. That need is particularly crucial early in the process, when prospects aren’t yet open to talking to a salesperson. But how do we create email campaigns that work?

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10 essentials missing from your business website

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Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Better Comments Setup.

Online Engagement is about the trip not the car

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” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagementWhat do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!).

Why SEO is just the start for digital marketing

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Of course, some will take the valuable information you’ve offered and you’ll never hear from them again. Your goal isn’t to publish valuable information for free. Your goal is to gain trust and build or strengthen a relationship by publishing valuable information. Congratulations. You’ve won! Why in heavens not? Oh, right: traffic doesn’t pay the bills. Customers pay the bills.

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Promotional products: making them effective branding tools for your business

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Here is a breakdown with more information on each of our three “rules” for choosing effective promotional products. Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. Useful to the recipient.

How long should your online business video production be?

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We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. They want more information and need to see and feel the expertise that your team brings. So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels.

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Time to abandon spray-and-pray lead generation

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Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Only two remembered registering for the event.

New York’s happiest B2B database marketer

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The score is based on public information—Unilever’s Foundry program, for example—to grade the top 200 advertisers’ inventiveness, on a 1 to 5 scale.  . Q: How is your data housed and accessed?   . Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . Relationship information, like the corporate hierarchy.

Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Engagement!

The best automagical Twitter following tools for your business

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Keep your feed clean of out-dated information that can confuse people. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

What is Social Media Marketing?

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This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

Your website is wearing mom jeans and shoulder pads

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Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Six strategies behind the trend in B2B client conferences

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Our value proposition is convenient access to useful information,” says Gillespie. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. This got me wondering.

Enterprise gamification is a spoon full of sugar

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When I worked as a contractor to the Chief Information Officer (CIO) of the U.S. Department “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. ” It uses play, challenges, competition, and incentives to woo participants into gladly doing things that they’d have loathed before. Edutainment. AMPer ?

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Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

The challenge of authenticity

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This means learning their information needs and using that data as the basis of what content you should write and how you present it. This was true in print and is even more apparent on the web, where you only get found if your writing is relevant to someone’s information journey. How to write content that is both outside-In and authentic to your brand. Like this post?

Social media marketing isn’t a popularity contest

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million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case.

Marketing to Millennial business buyers

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Get to the point quickly (but make plenty of information available if they want it). The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. Let’s take a look. Tell stories.

The big challenge for big brands today: authenticity

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Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. Like this post?

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

15 best Big Data companies and why they stand out

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That way, they can look at specific bits of information and the links among them, so they can find answers to complex questions and find the proverbial needle in a haystack. Source: Information Management ). Source: Information Management ). Source: Information Management ). source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR.

Tools that help monitor and measure social traffic

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It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Channel Specific Monitoring and Traffic Tools.

Essential SEO advice directly from Google

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Would you trust the information presented in this article? Would you be comfortable giving your credit card information to this site? Does the article provide original content or information, original reporting, original research , or original analysis? For a health related query, would you trust information from this site? Function follows form? No more. Like this post?

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Video testimonials and video case studies are a great investment

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Where else can you get an investment that incorporates so much on a personal level and information at that small of an investment? If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. Like this post? Sign up for our emails here.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

SEO for content marketing: beyond what’s on the page

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It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Social Matters. Mobile Matters. In most industries, the pace of growth is even accelerating.

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Internet marketing abhors a closed door so open a window

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Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. Summary : Never paint your visitor into a corner. Never leave your visitor hanging. Why, then, are there so many dead ends? Why do I ever click on a link only to reach a 404 error?

Two reasons to invest in online business video production

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To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

My assistant is a robot

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community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy. Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet. Then, if I need to move things around, I’ll make that request early, fire and forget. Like this post?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The Interview as Sony False Flag Publicity Stunt

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According to Wired , none of the hacks, attacks, cracks or releases of personal, corporate, or private information was blamed in any way on The Interview, attributed to North Korea, or the Guardians of Peace. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. ” – Brendan Behan. What to call this?

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Benefits of promotional products advertising campaigns

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In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. This information from recipients of promotional products or branded gifts serves as proof that they work to increase your branding and improve the favorability of your company. Have you used promotional products for advertising and branding for your company?

10 case studies show how web analytics prove ROI

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PBS wants to develop a coordinated approach to analysis and reporting that would inform their future strategic decisions. Analysis What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Like this post?

The market disruptor no one talks about

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The chief information officer of General Electric, the nation’s eighth largest company, recently called AWS “our trusted partner that is going to run our company for the next 140 years.”. Not the retailer, but the cloud computing division of that company. Its $604 million quarterly profit dwarfed the $467 million that Amazon reported for its much-larger retail operations. The U.S.

Why links should be a KPI within your digital marketing

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Without links, the internet would be unnavigable; people use links (whether it be in search, social, or from domain to domain) to traverse the web and find the information and pages they’re looking for. Tracking links will increase the effectiveness of your online marketing, as a whole. The Internet is often referred to as the web, due to its interlinked nature. Branding. puzzle. Recap.

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Tips for your professional B2B corporate video production project

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These are certainly great metrics for marketers, but what makes digital business video production is that the medium reinforces personal connections that are so important to building trust and informing in the sales process. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Have good audio. Two cameras. Like this post?