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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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The people who said “yes” to a call was just looking for free information, to network, and maybe refer the company. This shotgun thinking assumes that getting the sales information “out there” may eventually lead to a sale. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. Like this post?

Stop over-complicating your customer information

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The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationI’ve spent a lot of time recently working with smart marketers that are unfortunately making marketing a lot more complicated than it needs to be. The Buyers Journey is much more fluid. Like this post?

6 assumptions push marketing gets wrong

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Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London. The presumption of relevance.

The state of B2B marketing in Asia—moving toward digital

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These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost. Like this post?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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Isn’t this information that most business, sales and marketing leaders should already know? So the information is simply a reminder. Doesn’t a thought leader make you think differently–so how is the information you’re providing making you anything other than a resource? How to condense your product information and marketing messages into a two-minute (or less) video.

Modeling B2B video content on micro-learning

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The idea is that you can reduce cognitive overload and increase retention by chunking information. Designed for exact moment-of-need—the right information at right time. The goal is to persuade the viewer to seek more information. What is micro-learning? It’s said to be a “learner-centered” approach. Micro-learning course design. In eLearning, a “chunk” is five minutes or less.

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How to simultaneously attract new prospects and retain loyal customers

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Interview them informally by asking good questions at the right time. One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers.

How to reach your customers at work or at home

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StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Have you ever wished you knew more about the consumer side of your business customers? I’ve been thinking about some of the things a marketer could do with this new capability. Access hard-to-reach segments. Like this post?

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

11 inspiring case studies of digital transformation

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This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). INNOVATION: Innovate by rapid experimentation.

7 key roles in digital marketing

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This is sometimes called information architecture (IA) or client experience (CX). I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. Content strategist. Analyst.

Why account-based marketing is a game changer for Japan

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I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. I predict that we will overcome these problems, and be able to share with you some useful methods for managing customer information. I posed six questions to Mr. Niwayama.

5 tips to help you make business decisions that get results

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Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. Know everything about your business. Learn from your mistakes. Become results-driven. Relax.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Now is the time to fix your LinkedIn profile—here’s why

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Buyers feel more confident they can identify true experts and get trustworthy information, especially on LinkedIn. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. Read on to see what happened to three professionals who didn’t update their profiles. Which is true?

Content marketing data: It’s not geeky and it’s not boring

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But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. In reality, even small businesses can benefit from a better understanding of how to use the information they’re already gathering.

Five levers of relevance for digital authors

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In the case of information, the work involved requires cognitive effort. Once you have their time and attention, a good rule of reducing cognitive effort is to make your audience comfortable with the amount of information you are presenting. Obviously, the experiences you create are not like Twitter in the sense that you have control over the information flow. ” etc.

Better built than bought – how to build your email marketing list

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Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. Do I know you?

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All social media sites should offer profit sharing and ad revenue

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Doing so would differentiate the company so to do in a world where the only real incentive is attention, inclusion, play, and information. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Liz Mannebach (@lizmbach) March 14, 2017.

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All your best content may now be considered fake news

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Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. Information wants to be free and newspapers, basic cable, and broadcast radio and television rely on subscriptions and advertising to support their top-heavy and laborious 19th century business models.

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Increasing customer engagement with videos just got easier

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A similar approach to increasing engagement is to make the key information in your videos easier to find. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIt’s getting the customer involved. This is unbelievably easy to do.

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Five habits of highly-effective entrepreneurs

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It can help you record important information, release thoughts and feelings, and help you track your personal and professional goals and growth. Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” Obsess over efficiency.

Search: The art and science of identifying your target audience

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Think about it: how often do you search using something like “I am a CMO with fourteen years of experience looking for information related to digital marketing”? And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Search is a critical piece.

10 Marketing trends to watch for 2017

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Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Visual content.

The more the messier for content marketing SEO success

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The genius of letting a few days go by before the first deep editing is that all the mistakes, all the informality, and the colloquialisms of we the rabble, pre-spit-polishing and detailing. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Leave everything else as close to as-is as possible. Please.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! They want a relationship based on real, up-front value.

5 ways to use graphics to illustrate a complex idea

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Long paragraphs of text can lose people, and readers can start skimming and miss important information. They’re able to cover all of the information they need to during the class, and the slides help students remember. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Images Break Up Text to Aid Comprehension.

Is there such a thing as “too much data”?

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Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. More information does not necessarily bring us closer to our goal. Information needs to be clear, concise and consumable.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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Notice that this is the same old information, just written by another author. Donna Serdula , a LinkedIn profile makeover expert – uses the LinkedIn publishing platform to share information about completely overdone topics like “Should Your LinkedIn Profile Be Written in 1 st Person or 3 rd. ” Click here to read the post on the Biznology.com blog. They want relationships first.

50 Facts about online consumer behavior not to ignore

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96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE Consumers spend an average of 79 days gathering information before making a major purchase. (GE 60% of consumers prefer to share their information about the products with others online. GE Capitol ).

Interesting content marketing trends to watch for in 2017

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Don’t let your business get left behind, stay abreast to what trends are relevant and how your business can best leverage that information. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. Mobile technology. SEO still reigns.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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The informational microsite. Waiting for class. Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki).

14 key facts on website speed and 4 top tips when it ‘s slow

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Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline , which is inserted in the HTML document itself. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Is website speed a concern for your site? Yahoo! ).

Socialize your videos for business development

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Buyers crave the information and new ideas that your subject matter experts can share. If it’s a video for business development, its only goal should be to get the viewer to seek more information. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Use Video to Activate Other Media.

Outside-in marketing: a pragmatic approach to content marketing

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Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. . Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. Don’t worry. Like this post?

10 essentials missing from your business website

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Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Better Comments Setup.

Am I connecting with my customers enough? 10 tips for customer outreach

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Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence. If you run a retail business or a restaurant you may want to inform them about weekly or monthly sales and specials. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy?

How a smarter website can improve your marketing effectiveness, Part III

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Those calls to action can be information requests, question submissions, white paper downloads, etc. Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve your marketing effectiveness, Part I. How a smarter website can improve your marketing effectiveness, Part II.