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Stop over-complicating your customer information

Biznology

The post Stop over-complicating your customer information appeared first on Biznology. Content Marketing Digital Marketing buyer journey buyer persona customer informationFor some reason, we’ve decided that these two ways of understanding customers are completely separate, complicated, and require immense training to do properly. The Buyers Journey is much more fluid.

How to implement a Video 1st content marketing strategy that drives action

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Think of all the use cases: the story that you have in your organization that give buyers information that they need to hear and understand before they buy from you. It was much quicker to “say” this information than to write it. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Forget about video! Take

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Are you taking advantage of B2B marketing data?

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know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means. I was amazed at the wealth of information here. Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. Wrong. And that was just in the first couple of chapters.).

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Why don’t more marketers use keyword research?

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For each step in the journey, keywords indicate what topics need to addressed to satisfy the persona’s information needs. Every customer journey will have keywords, persona information, digital analytics, and product or service data, with related products or services listed for cross sell or up sell. When my wife heard it, she said they sound like the “Click and Clack of tech.”

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

What’s new in content marketing?

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Delivery of informative content will establish you as an authority within your industry. Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. Competition can be fierce which is why staying ahead of the curve is vitally important.

Online Engagement is about the trip not the car

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” The Information Superhighway is There to Help. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagementWhat do you do? Do you wait until you can scrape together enough money to buy a new car or a camper? On a teacher’s salary?  (By then, your daughter’ll be out of the house and it’ll be too late!).

Why email marketing still matters–and how to make it work

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Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. That need is particularly crucial early in the process, when prospects aren’t yet open to talking to a salesperson. But how do we create email campaigns that work?

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Why SEO is just the start for digital marketing

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Of course, some will take the valuable information you’ve offered and you’ll never hear from them again. Your goal isn’t to publish valuable information for free. Your goal is to gain trust and build or strengthen a relationship by publishing valuable information. Congratulations. You’ve won! Why in heavens not? Oh, right: traffic doesn’t pay the bills. Customers pay the bills.

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

The challenge of authenticity

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This means learning their information needs and using that data as the basis of what content you should write and how you present it. This was true in print and is even more apparent on the web, where you only get found if your writing is relevant to someone’s information journey. How to write content that is both outside-In and authentic to your brand. Like this post?

Social media, echo chambers, and the decline of discourse

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When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. Empowered with boundless information, we would make more informed decisions based on consideration of many points of view. How did access to information actually make us less informed?

How long should your online business video production be?

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We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. They want more information and need to see and feel the expertise that your team brings. So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels.

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Time to abandon spray-and-pray lead generation

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Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Only two remembered registering for the event.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Engagement!

Promotional products: making them effective branding tools for your business

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Here is a breakdown with more information on each of our three “rules” for choosing effective promotional products. Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. Useful to the recipient.

What is Social Media Marketing?

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This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

The best automagical Twitter following tools for your business

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Keep your feed clean of out-dated information that can confuse people. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Definitive Guide to Planning a New Content Initiative

trying to inform a specific type of influencer who regularly recommends your product. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. target.

Your website is wearing mom jeans and shoulder pads

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Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Enterprise gamification is a spoon full of sugar

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When I worked as a contractor to the Chief Information Officer (CIO) of the U.S. Department “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. ” It uses play, challenges, competition, and incentives to woo participants into gladly doing things that they’d have loathed before. Edutainment. AMPer ?

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Six strategies behind the trend in B2B client conferences

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Our value proposition is convenient access to useful information,” says Gillespie. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. This got me wondering.

New York’s happiest B2B database marketer

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The score is based on public information—Unilever’s Foundry program, for example—to grade the top 200 advertisers’ inventiveness, on a 1 to 5 scale.  . Q: How is your data housed and accessed?   . Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . Relationship information, like the corporate hierarchy.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Social media marketing isn’t a popularity contest

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million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available. Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case.

Marketing to Millennial business buyers

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Get to the point quickly (but make plenty of information available if they want it). The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. Let’s take a look. Tell stories.

Essential SEO advice directly from Google

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Would you trust the information presented in this article? Would you be comfortable giving your credit card information to this site? Does the article provide original content or information, original reporting, original research , or original analysis? For a health related query, would you trust information from this site? Function follows form? No more. Like this post?

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Tools that help monitor and measure social traffic

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It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Channel Specific Monitoring and Traffic Tools.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The big challenge for big brands today: authenticity

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Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. Like this post?

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Internet marketing abhors a closed door so open a window

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Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. Summary : Never paint your visitor into a corner. Never leave your visitor hanging. Why, then, are there so many dead ends? Why do I ever click on a link only to reach a 404 error?

The Interview as Sony False Flag Publicity Stunt

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According to Wired , none of the hacks, attacks, cracks or releases of personal, corporate, or private information was blamed in any way on The Interview, attributed to North Korea, or the Guardians of Peace. “I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. ” – Brendan Behan. What to call this?

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4 Elements that drive B2B direct marketing results

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This is information of value that focuses on the issue/problem that is addressed by your product/service coupled with no commitment asked of the recipient beyond their basic information (keep the form simple and short). By offering ongoing valuable information, you keep the lead interested. Do You Know the Basics? So with that in mind, this blog is focused on the basics. If

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

SEO for content marketing: beyond what’s on the page

Biznology

It should go without saying you still need great content – relevant, useful information that addresses your audience’s needs and demonstrates your expertise. Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Social Matters. Mobile Matters. In most industries, the pace of growth is even accelerating.

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