And, you have captured some of their information with a soft CTA (in the example above, their email address) so you can trickle data to them on a regular basis (a subsequent email saying, “I see you downloaded this whitepaper. And even softer soft CTA (say that ten times fast),  or complementary CTA, is a download or action that requires no personal information. Maybe this one requires some form of information from the visitor, and therefore puts them into the nurturing phase. 'When we speak of a good landing page, we talk about its messaging, layout and offer. MORE >>

B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors to register first. The post Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!) Give away too much, and you are at a loss to track successful KPIs (key performance indicators) and potentially lose the prospect when they leave your site. Put everything behind a registration [.] appeared first on B2B Web Strategy. Conversion Metrics Engagement Lead Generation MORE >>

But the content is identical, so you copy and paste the same exact information on three pages. For many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. SEO experts constantly extol the virtues of re-purposing content, in the hopes of easing the need for a flow of new ideas. With that in mind, people who re-purpose content are often cognizant of paying attention to be sure that they are not plagiarizing themselves, and creating duplicate text for multiple assets. MORE >>

For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. Examples of registrations take place in the form of case studies, whitepapers or even a product demo. These ‘calls to action’ (CTAs) should be conspicuously places on each of your most important web pages. 3: Stack in order of importance your three calls to action. MORE >>

Here are a few guiding questions: Is there outdated information, like products or messaging? Is there information, downloads, or videos that you haven’t added, but could? Here are a couple of guiding tips for website parents: Do all of your pages have meta information? 'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? months? years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. Content. MORE >>