B2B Memes

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. Adam Tinworth. But it is.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” If they don’t have a positive, can-do attitude towards programming, they won’t succeed. This is impossible. I’ll never get this.” When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. Why not play it safe?

Three Tips for Simple but Effective Infographics

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The articles and resources Alcorn cites are enormously informative, but almost too much so. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you. Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. Three Infographic Tips. Borrow an infographic.

Infographic skills: No longer optional for journalists

B2B Memes

Used well, it can give information an appeal and interactivity that even the best prose cannot match. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. It encourages your readers to dwell on data they would otherwise skim over.

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

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What once made trades so distinctively different from the consumer side was, as Jim Edwards writes of Adweek , obscurity and scarcity: “It churns out enough detailed information about the ad biz to require ad execs to buy subscriptions to it and to require marketing services companies to buy advertising in order to reach those executives.” What gave a trade magazine value, he says, was “the fact that this information is badly chronicled elsewhere.”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media.

New-Media Survival at SIPA 2012

B2B Memes

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. If you can’t make it to SIPA, fear not. expect there will be more than a few attendees reporting on the event.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Use your head.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

For me, the goal of the journalist (traditionally defined) is to provide the public with the facts and context they need to make informed decisions—political, business, consumer and personal decisions—without regard for what “sells”. Jesse Noyes. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Worried That Journalist Robots Will Replace You? Say “I”

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Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. They are not going away. As James W. Without the I , there’s no you.

Bloggers: Feel Free to Repeat Yourself

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One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”. Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post.

Will Self-Publishing Save Print?

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They just want to tell a story, or convey information, or to create works of art out of their words.”. As a vehicle for conveying information, the e-book is superb. Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. Since then, I’ve had cause to rethink my position. Print, it seems, isn’t dead, but just retired. Though diminished, it still has vital roles to play—especially for writers.

Lewis DVorkin: Content Marketing or Advertorial?

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But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” To a traditionalist, that sounds plain wrong, if not evil. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

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Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the past, if we weren’t directly involved in major events, it sometimes took us a while to find out about them. But in the aftermath of the announcement of bin Laden’s death last night, I realized something. Events find us now, whether we’re looking for them or not.

Three Common Failures in Online News: Are You At Fault?

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Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere.  For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.” For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. What accounts for this poor showing? Lack of enterprise.

Process vs. Product: Six New-Media Principles, No. 6

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By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. Rather than imposing a neat narrative structure on events, real-time journalism acknowledges that the information is as yet fragmentary and its meaning still unresolved. Freed of print’s strictures, we are finding many new and sometimes better ways to gather and share information.”. The process is not pretty.

How Can I Make You Pay for This Post?

B2B Memes

Related posts: Information Also Wants to Be Expensive. In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.” The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”. It’s troublesome enough that media should be so concerned with how to make people pay. Publishers and the iPad: No Future in Control.

Definitive Guide to Planning a New Content Initiative

trying to inform a specific type of influencer who regularly recommends your product. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. target.

Doubling Down on Print, for Better or Worse

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They just want to tell a story, or convey information, or to create works of art out of their words. A nice specimen. Photo by Robert Burdock/Flickr. Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. But as a reader and writer, I’m quite indifferent.

Journalism, Aggregation, and Doing Things with Words

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And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”). That is, rather like aggregation , reporting can be defined as “the act of collecting information from multiple sources for inclusion within a news report.”. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. Hence this blog entry. Yes, words mean things. But (as J. L.

Three Ways to Make Media More Personal

B2B Memes

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. MUD day 20: Back in the late 90s or early aughts, one of the hot topics in the Web 1.0 world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We never implemented our plan, but it hardly mattered. The onset of Web 2.0 Aggregate. Treat the readers as your staff.

What B2B Publishers Can Learn About Content from Circa

B2B Memes

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. By remembering what flash-card units of news you’ve read before, Circa may omit them in future stories, since you already know the information. Its content is atomized, aggregated, and personalized. Circa dispenses with it entirely.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Lytro Photography and the Advance of Data Journalism

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One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” The Lytro camera. You’ve probably heard about the technology already. Confused? See Lytro’s examples.). This effect is made possible by capturing far more data than a typical camera.

Infographics: Not Dead Yet

B2B Memes

Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. My fears, happily, were unjustified. I don’t know anything about OnlineClasses.org , but I do like their  flowchart for young jobseekers about what to post or not on their social media accounts. Well done, Allison et al! To Post or Not to Post.

Selling and Journalism

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In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” I’m sure there were at least a few journalists who took offense at  Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. Is it what the public wants?” Journalism has always been about selling things. That doesn’t invalidate it as an activity, any more than it invalidates marketing.

An Infographic on the Right Track: Grad School to Google

B2B Memes

This one instead lets you click through to a new panel of information. Though I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing. Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) The drawing is not outstanding, but the interactivity and engagement are. Created by Online PhD.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Attribution and Linking Are Essential to Transparency

B2B Memes

New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. As Linking lets people see the full context of the information you are citing. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. They should do better.

Commodity Content, Demand Media, and Quality

B2B Memes

Demand Media is all about the discovery of commodity content.  It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of  Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”. But the choice of metaphors is odd.

Is Advertising in New Media Doomed?

B2B Memes

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. Ultimately, audience and advertiser need each other, and will find ways to share their information.

B2B 4

Editorial Wall, or Prison Wall?

B2B Memes

But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term  editor I mean any journalist, whether writer, reporter, or editor.) Does Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? admire the plain speaking, but my first reaction was, Are you nuts?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Is Advertising in New Media Doomed?

B2B Memes

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. Ultimately, audience and advertiser need each other, and will find ways to share their information.