B2B Memes

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Is Advertising in New Media Doomed?

B2B Memes

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. Whatever comes of this controversy, the danger it represents is clear.

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Is Advertising in New Media Doomed?

B2B Memes

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. Whatever comes of this controversy, the danger it represents is clear.

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Infographics: Not Dead Yet

B2B Memes

Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis.

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Infographics: Not Dead Yet

B2B Memes

Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis.

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Want to Twitter Better? Diversify Your Pronouns

B2B Memes

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” Journalists generally don’t see this as their own problem.

Twitter 100
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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. But the benefits of journalism as a process ultimately outweigh the drawbacks.

Process 100
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Selling and Journalism

B2B Memes

In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.”