| | | B2B Memes | | Information | 48 articles |
| Page 1 of 1 | Previous | Next | B2B MEMES DECEMBER 8, 2011 Adam Tinworth: Journalism in a Period of Continuous Change His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). We’ve invented the single most efficient and accessible information distribution system mankind has ever come up with. Adam Tinworth. But it is. | B2B MEMES OCTOBER 19, 2011 Swabbing the Decks of the Titanic: Why You Should Learn Programming Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. don’t think so. | | | | | | | B2B MEMES MARCH 25, 2011 Infographic skills: No longer optional for journalists Used well, it can give information an appeal and interactivity that even the best prose cannot match. First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. It encourages your readers to dwell on data they would otherwise skim over. | B2B MEMES OCTOBER 21, 2011 Is the Distinction Between Consumer and B2B Media Still Meaningful? What once made trades so distinctively different from the consumer side was, as Jim Edwards writes of Adweek , obscurity and scarcity: “It churns out enough detailed information about the ad biz to require ad execs to buy subscriptions to it and to require marketing services companies to buy advertising in order to reach those executives.” What gave a trade magazine value, he says, was “the fact that this information is badly chronicled elsewhere.”. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Fair enough. | B2B MEMES MARCH 11, 2011 Social Media and Ethics: An Interview with B2B Editor Maureen Alley My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Just because we have different ways to share information doesn’t mean we throw our journalism ethics out the window. Maureen Alley: Never tweet what you wouldn't say in person. Absolutely. It’s very fluid. also manage RD+B ’s Facebook page. | B2B MEMES OCTOBER 4, 2012 Beats vs. Obsessions: More Lessons for B2B from Quartz It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. First, the way publishers cover information should not be driven by the needs of the print model. Gideon Lichfield. In fact, for the B2B world in particular, it is a crucial concept. | | | | | | | | | -
B2B MEMES | THURSDAY, DECEMBER 15, 2011 Jesse Noyes: Brand Journalist or Brand Reporter? For me, the goal of the journalist (traditionally defined) is to provide the public with the facts and context they need to make informed decisions—political, business, consumer and personal decisions—without regard for what “sells”. Many traditional journalistic enterprises are very concerned with doing content that sells copies and catches eyeballs for advertisers than truly informing the public, which is part of the pain I think Paul describes so well. Jesse Noyes. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Say “I” MORE >> -
B2B MEMES | TUESDAY, MAY 15, 2012 New-Media Survival at SIPA 2012 Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. If you happen to be attending the event, I hope you’ll drop in to my presentation. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. MORE >> -
B2B MEMES | THURSDAY, OCTOBER 6, 2011 Worried That Journalist Robots Will Replace You? Say “I” Moreover, she sees some benefit in using software to replace those deadwood journalists who “don’t add any value” through their work: “Writers, for example, who simply gather information, get a few comments from people and then regurgitate it onto the page, should probably start looking for another profession. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. They are not going away. Then last month, Steve Lohr of the New York Times revived the issue. As James W. Who Needs Editors? MORE >> -
B2B MEMES | FRIDAY, NOVEMBER 4, 2011 Attribution and Linking Are Essential to Transparency New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. As Linking lets people see the full context of the information you are citing. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. They should do better. MORE >> -
B2B MEMES | MONDAY, DECEMBER 12, 2011 Lytro Photography and the Advance of Data Journalism One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” The Lytro camera. Until this weekend, when I came across Rob Walker’s brief article about it in the December Atlantic , I had figured the new Lytro camera was more cool gimmick than serious game changer. You’ve probably heard about the technology already. Confused? See Lytro’s examples.). This effect is made possible by capturing far more data than a typical camera. MORE >>
- Journalism, Aggregation, and Doing Things with Words B2B MEMES | TUESDAY, APRIL 5, 2011
- Three Tips for Simple but Effective Infographics B2B MEMES | TUESDAY, MARCH 29, 2011
- Nine Keys to a Robust Editorial Career in Social Media B2B MEMES | FRIDAY, OCTOBER 8, 2010
- Three Common Failures in Online News: Are You At Fault? B2B MEMES | WEDNESDAY, MAY 2, 2012
- Improve Your Blog Posts with Nut Graphs B2B MEMES | THURSDAY, DECEMBER 2, 2010
- Editorial Wall, or Prison Wall? B2B MEMES | TUESDAY, OCTOBER 19, 2010
- How Can I Make You Pay for This Post? B2B MEMES | THURSDAY, DECEMBER 1, 2011
- “Content Is Power”: Q & A with Mark W. Schaefer B2B MEMES | TUESDAY, NOVEMBER 29, 2011
- Do Personal Passions Make You a Better B2B Blogger? B2B MEMES | TUESDAY, AUGUST 31, 2010
- What B2B Publishers Can Learn About Content from Circa B2B MEMES | FRIDAY, OCTOBER 19, 2012
- Lewis DVorkin: Content Marketing or Advertorial? B2B MEMES | FRIDAY, AUGUST 10, 2012
- Bloggers: Feel Free to Repeat Yourself B2B MEMES | WEDNESDAY, MAY 11, 2011
- Want to Twitter Better? Diversify Your Pronouns B2B MEMES | TUESDAY, NOVEMBER 15, 2011
- An Infographic on the Right Track: Grad School to Google B2B MEMES | THURSDAY, JANUARY 26, 2012
- Doubling Down on Print, for Better or Worse B2B MEMES | MONDAY, DECEMBER 5, 2011
- Managing Your Career in the Social Media Era: Sources B2B MEMES | WEDNESDAY, SEPTEMBER 22, 2010
- Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers B2B MEMES | MONDAY, MAY 2, 2011
- Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- Infographics: Not Dead Yet B2B MEMES | TUESDAY, SEPTEMBER 18, 2012
- Process vs. Product: Six New-Media Principles, No. 6 B2B MEMES | MONDAY, NOVEMBER 28, 2011
- Will Self-Publishing Save Print? B2B MEMES | TUESDAY, JANUARY 24, 2012
- Three Ways to Make Media More Personal B2B MEMES | SUNDAY, NOVEMBER 20, 2011
- Ethics: Transparency Is Not All B2B MEMES | MONDAY, JUNE 28, 2010
- Why Aggregation Is Not Distasteful B2B MEMES | WEDNESDAY, APRIL 13, 2011
- Rethinking the Article as the Basic Unit of Journalism B2B MEMES | THURSDAY, JUNE 2, 2011
- Is Advertising in New Media Doomed? B2B MEMES | WEDNESDAY, SEPTEMBER 26, 2012
- Selling and Journalism B2B MEMES | FRIDAY, APRIL 20, 2012
- The Great Ghost-Blogging Debate B2B MEMES | TUESDAY, JUNE 22, 2010
- Commodity Content, Demand Media, and Quality B2B MEMES | THURSDAY, JANUARY 27, 2011
- Your Content May Be a Commodity, But You’re Not B2B MEMES | WEDNESDAY, DECEMBER 1, 2010
- Defeating the Blank Page: S. J. Perelman on the Chandler Method B2B MEMES | SATURDAY, NOVEMBER 12, 2011
- Gimmicks and the Decline of Print B2B MEMES | TUESDAY, MARCH 2, 2010
- What B2B Publishers Don’t Get: You Can’t Own the Conversation B2B MEMES | FRIDAY, APRIL 2, 2010
- Lewis DVorkin: Content Marketing or Advertorial? B2B MEMES | FRIDAY, AUGUST 10, 2012
- Infographics: Not Dead Yet B2B MEMES | TUESDAY, SEPTEMBER 18, 2012
- Is Advertising in New Media Doomed? B2B MEMES | WEDNESDAY, SEPTEMBER 26, 2012
- Beats vs. Obsessions: More Lessons for B2B from Quartz B2B MEMES | THURSDAY, OCTOBER 4, 2012
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