But the one-page marketing plan is simple and nets out the information I, my associates, and my clients need to know as we implement marketing for the year. Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it. One Page Marketing Plan. list the marketing tasks to be done in a left side column. MORE >>

What importance do they place on information found on those social platforms? Use Twitter to link to your press releases, new product information, or events. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. The key is to be strategic about it, and understand how it can work for your business before you get started. lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Survey your stakeholders. Are your customers, clients, referral sources on social media? MORE >>

Contact us today for information on how we can drive marketing results for your business. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. Do you have the right skill set in your marketing department? MORE >>

We can help – contact New Incite today for more information about our  consulting and outsource marketing services for attracting qualified prospects online. How could something as innocent-looking as a penguin almost ruin your website? No matter where your business is located in the world? Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It worked. Businesses are still trying to figure out what happened today. You can recover. MORE >>

And, it’s not just about writing “OK” content – it’s about writing great content – great stories with valuable information and compelling calls to action that get people to share their content. There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Content Optimization. This is both science and art. MORE >>