B2B Marketing Traction

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials. They want to keep their job. Therefore, a CIO’s decision to purchase your product or service is not made lightly.

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.

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Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. Also, if you want to try to make me subscribe, don’t cover up critical information I want.

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. In an article in Sales and Marketing Magazine , Tim Reisterer warns that if marketers merely focus on the buyer persona, they miss the information they need to assist in prospect conversion.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

The Internet has made information about the competition more accessible for researchers. I gather this information from the websites, their social media platforms, from interviews and customer surveys. So if your marketplace is crowded with competition, don’t feel that it would be a waste of time to do your research.

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Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

Research has shown that buyers like it when a company makes their information available on social media. ” It’s not about pushing out tons of messages to stay at the top of online search results, but rather it’s about adding value for your buyers by filtering valuable information for them. Do they want more or less?

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Or, how about a link to a running portal with resources and valuable information? (Or How about some information on how to prevent smart phone theft, which is a growing problem? You can educate and nurture them through value-add content and information and measured communication. Or emails about running socks, which I need.)

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