B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

time to read, they are bombarded with information ( thanks, Internet! ) and most are using smaller devices. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Instagram, not so much.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. 2. For more information, read this Forbes article, 7 Ways To Serve — And Keep — Millennial Customers. 4. You did the research. You wrote the plan.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group. Once you have generated a discussion and get others’ input, then re-purpose that information into a blog post. for group member viewing.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). 3. Ask for a minimum of contact information when CIOs download your materials. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. They want proof. It’s no wonder!

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

However, anecdotal comments only give us a glimpse of the information we need. And sometimes, the information we get is a complete outlier pointing us in the wrong. But without the context of multiple points, they do not provide enough information to guide the creation of new content. specific information.” Stop Killing Your Content: 3 Reasons Your Content Falls Flat.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Contact us today for more information. Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Photo on Flickr by Paul Cunningham.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. 2. The call-to-action can be as simple as an invitation to comment on the post itself or to contact the author or company for more information. What does a perfect blog post look like? Compelling and Optimized Headline.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. These were then made available for download, so that the company could capture the downloaders’ contact information. Those that allocated more got greater results.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Know how your audience reads email.

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn. But, should you really do this? Here are some benefits of doing so.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

Research what information your audiences want and need and create and provide content around that. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution. SEO developed slowly over time, but as an “industry,” it’s now in decline. Along came Google, consolidation began to happen, and a growing industry was born.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. Help, don’t sell.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

once heard a clinical psychiatrist named Dr. Mark Goulston suggest that at the start of an engagement you can inform the client that you may have to provide them with bad news or negative feedback. He also suggested that you can ask the client how to best deliver that kind of information. A good marketing consultant delivers solutions, implementation and results. ” 4.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate. 7. video tour of your company.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

For more information on how to use endorsements, please see my previous post  How to Use Endorsements and Manage Skills. Do your connections endorse you for skills you don’t even have? Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? When It Comes to LinkedIn Endorsements, Are We Lemmings? ). LinkedIn

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Social media links allow you and others to share information about your site and its content. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. You have bad content on your website.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

That’s what I’m talking about. I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. Quick announcements about the company – tombstones, deals, new employees.  In our busy information world, people have less time to read or even watch a 3 minute video.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

This will give you important information from which you can develop your content marketing strategy and frequency, so that you can compete effectively and perhaps differentiate from your competitors. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. Know your audience.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

What information helps you run your business, your family, your personal life? Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Basically, if the plan is not comprehensive or lacks important information, it won’t be effective. Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. can use effectively. The written web plan is an iterative process.

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6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions). 6. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. 1.

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. You’re.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

When (not if) people follow you, you need to deliver content and information consistently. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Trust. Tell it!

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

People want information when they are ready to buy, not when you want to sell. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. eNewsletters, 3.)

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Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. finally entered my information, and while I was doing so saw a message that some kind of download was going to happen. “ Great!

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

People are inundated with messages, news and information. Add value for your customers by sharing informative content on social media. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

They are inundated with information. For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets. For help on your one sheet or more information about New Incite’s One Sheet production services, please contact us via our website form or call us at 1-818-347-4248.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. 3. Position you as a thought leader.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

For more information, check out the discussion on the LinkedIn Strategies Group , as well as this Forbes article, Everything You Need to Know About LinkedIn Recommendations. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. The more the merrier? Quality over quantity?

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

” My favorite tools help provide three must-have pieces of information: 1. Having all the information on one page makes this analysis easy to digest and share with others – one of my clients included it in her presentation to investors because it so well presented exactly where the company was at and what it was doing to move forward. Tweet. Know thy customer; 2.

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B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

You can add value by listening to and understanding your customer, providing valuable content and information that they need, removing any friction or irritants in the buying or customer experience, and engaging prospects and customers with compelling and frequent communications. Now more than ever B2B marketers must focus on their existing and prospective customers. Know your customer.

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