If this rep is managing 50 accounts — and the only contact information exists on a spreadsheet he controls — if he walks, he’s leaving with a business asset worth $3.5 'I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” ” The folks in attendance were serious about their craft, and their companies had each made an investment of at minimum $30,000 per year plus staffing and training to put the powerful capabilities of marketing automation to use in the organizations. MORE >>

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Top Twitter Tips You Should Start Using Today! Another post from the B2B Marketing Insider, but it’s a nice primer of Twitter best practices that the author, Michael Brenner, has accumulated through trial and error over the last three years. Great for both new users, as well as a gentle reminder if you’ve been around a while. Enjoy. absolutely love this idea. MORE >>

For more information on ReachForce and conversion acceleration best practices, visit  our site  or  our blog. Austin, TX (PRWEB) October 30, 2012  — ReachForce announced that  B2B lead data enrichment of web forms  produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. Marketing Automation B2B Lead Data eloqua MORE >>

Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. If you haven’t been there, we suggest you visit – it’s terrific. Share and Enjoy. MORE >>

Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions. The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. If you haven’t been there, we suggest you visit – it’s terrific. MORE >>