| | | B2B Internet Marketing Strategies | |  Information | 6 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? Providing contact information. Providing billing information. Educational information. Useful information. Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Meeting in person. | B2B INTERNET MARKETING STRATEGIES JULY 20, 2010 Maximizing the Time Value of Content They’re already inundated with information overload from countless other companies pushing their messages. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. The implications of this lesson for content marketing professionals is profound. | | | | | |
| B2B INTERNET MARKETING STRATEGIES APRIL 14, 2010 The 5 Keys to Creating Viral Content Systematically But what makes people want to pass information along en masse ? Directly useful content provides information that can be put to immediate use in a very tangible and practical way, such as a blog about how you as a marketing professional can create viral content. Content goes viral when each person who consumes the content passes it along to more than one new person on average. Thanks to a fascinating study performed by Jonah Berger and Katherine L. Milkman at the Wharton School, University of Pennsylvania, we now have a glimpse into why people share content. Useful. Emotional. | B2B INTERNET MARKETING STRATEGIES APRIL 14, 2010 The 5 Keys to Creating Viral Content Systematically But what makes people want to pass information along en masse ? Directly useful content provides information that can be put to immediate use in a very tangible and practical way, such as a blog about how you as a marketing professional can create viral content. Content goes viral when each person who consumes the content passes it along to more than one new person on average. Thanks to a fascinating study performed by Jonah Berger and Katherine L. Milkman at the Wharton School, University of Pennsylvania, we now have a glimpse into why people share content. Useful. Emotional. | B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? Providing contact information. Providing billing information. Educational information. Useful information. Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Meeting in person. | B2B INTERNET MARKETING STRATEGIES JULY 27, 2010 Maximizing the Time Value of Content They’re already inundated with information overload from countless other companies pushing their messages. We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. The implications of this lesson for content marketing professionals is profound. | | | | | | | |
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