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The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop

5 Corporate B2B Blogs That You Should Copy

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Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

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Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). Arguably the whole concept of comments on a blog make blogs authentic and entertaining. This is simply brilliant.

Top Automated Marketing Personalization Tactics

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If you've already collected information from someone, avoid asking for it again at all costs. We use a technique called "Progressive Profiling" where we collect addition information over time and build a more complete picture for the sale team. You can blend other elements such as merge fields, form pre-population, and dynamically displaying the sales rep’s contact information to make the web experience as personalized as possible. personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Email Autoresponders 2.0 in B2B Marketing

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Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. Now, there are many different types of autoresponder emails from product/service confirmations to event detail information.

Top 10 Triggered B2B Email Marketing Campaigns

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For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”. If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. When someone signs up for an event, send on the event information to the registrant via email.

Tips to Improve How You Segment Your Database

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Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. Hi everyone.

How To Build a Lead Nurturing Culture Part I

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For more information on this topic, see The Buying Process; Auditing your Content Assets. Are any of you out there new fathers? My biggest inspiration for this post was re-reading Jim Collins’ famous Good to Great. remember reading it years ago and recalling how it guided some of my career choices as well my management style. I'm going to provide some pointers on how to get there. Chad H.

B2B 9

Wake up and Send More Email

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When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. In today’s B2B purchase process, the marketer is no longer in charge. Social media highlights.

How do I Generate More Leads from my Website?

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Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. It means that you should experiment with putting this information into a PDF and placing a form in front of it. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? What does this mean? What does this mean?

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Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

10 Tips for Using Twitter And Email Marketing for B2B

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Have a look at Karl Roche's excellent post on Twitter for events for more information. 7. I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1.

Resources on Aligning Marketing and Sales for B2B Companies

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This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! Chad H.

Customer Service at its Best: Wind Mobile

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As he stated he read all the complaints but wanted to make an informed decision. Up here in Canada we’ve had three main mobile providers for as long as I can remember. I won’t go into the history of these guys but I can tell you that we have been royally screwed with poor customer service, high prices and a general disregard for the customer. Enter Wind Mobile into the picture. Chad H.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. Because it’s real. It’s in the moment. Silos must go.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

Email Marketing Metrics You Should be Tracking

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Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics. Tweet This!

Social Media Success Stories

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Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! Did you go to ITI? Beautiful day!

Email Marketing Gone Wrong - It's not the 1990s Anymore

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That means that every part of the email should have relevant information that I'm interested in. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. would have gladly updated my profile to get the coupon or to have downloaded some relevant information (if we're looking for a B2B example).

B2B 2

Twitter and Customer Service - Potential PR Nightmare

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Can you send me a DM with your contact information? Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Set the right expectations.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

in this digital age, where information accessibility and service-oriented business models favor buyers, it is. this information show improved win/loss rates and shorter sales cycles when comparing deals that. ad, and they are twice as likely to trust them over information found on a firm’s website.4 executive access, exclusive information, and personalized attention.

How to Prevent List Attrition yet Drive Event Attendance

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Let's assume that the marketer may not know all of this information just yet. This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. decided to do a quick scan on Linkedin instead and found a great topic on email marketing. These items really should work together. working? Chad H.

The Recession is Here - Time to Become an Eco-Marketer

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The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website. Ask for more information only if it makes sense to the potential lead. However, after I drank 10 cups of coffee, I've created my own version of the eco-marketer. Chad H.

Landing Page Optimization: Mini Case Study

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Don't confuse the web visitor with additional information. It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Here's why: a. What's in it for me? Chad H.

PPC 2

Improved Email Click-Through Tracking Using Query Strings

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You can use this information for future campaigns. If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. For example, say you have a link to an event such as this HP event. link=2. Well it is. Chad H.

URL 2

Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

The Right Way to Generate More Leads on Your Site

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Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away. Another consideration is to ask subscribers what type of information they would like to receive. It's been a very busy month with lots of travel thrown in. Test, test, test.

Latest Trends in Email Marketing: RSS and Calendar Reminders

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In addition, this information (email clicks) can be tracked. By tracking this information, you can have your inside sales/demand gen team follow up with these prospects on the actual date of the milestone that was outlined and ensure that they are on the path that was outlined which may include a meeting with someone from your company. keep reading. Automating email using RSS feeds.

Lessons Learned in Cost Rica - Being Customer Centric

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Over the next 5 days we were treated to an entertaining and informative tour through the rain forest and beautiful country side of Costa Rica until we reached the beaches on the pacific side for a few extra days. My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Doing the unexpected. Chad H.

Tips for Confirmation Pages

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This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! Use an audio confirmation clip on your confirmation page. Check out how this is done on Delivery Monitor after you sign up for their newsletter. Chad H.

RSS 2

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

5 Ways to Set Expectations in Online Marketing

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Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Use relevant information such as a person's title or the pages that they have previously clicked on to determine the messaging. 4. Why is this so funny? Do you?

How to Adjust Your Landing Pages For Search

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If the company is of interest, it should be fairly easy to request for additional information. The web visitor will know after a few seconds if this is something that they are interested in It's easy to request additional information and all that is required is to fill out two fields to complete the web form. hope you have found this informative. Now what? Chad H.

Combining Direct Mail with Your Online Marketing Efforts

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I'm thinking off the top of my head here but there are many possibilities with the goal of sending the right people, the right information at the right time so that you maximize your marketing dollars and convert more leads into opportunities and eventally sales. like to read a white paper on actual paper! actually remember those days (hey - it was only a decade ago). Why Direct Mail?

Driving More Web Traffic: The Community Effect

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hope that you have found this informative and I wish you luck on building your online community. I was at a wedding this past weekend and I was talking to a 10 and 12 year old who were avid "gamers" (video game players). As a side note I equate gaming with gambling as they both can be costly and are ridiculously addictive. This is where gaming is like gambling. Did your parents ground you?

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

How to Improve Your Email Newsletter

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your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). Do you have an email newsletter? How can you improve your email opens and click-throughs? Email Newsletter 2.0 Chad H.

Don't Use "Click Here" in Emails", Use This Instead.

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Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Here are the main points that I took away from it: Stop using "Click here" in your emails! Enough already!! Chad H.

B2B 2

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You can use this information for a future campaign and share the results with your followers. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. This is not a post on the basics of Twitter. Most of these tips are dead simple so enjoy and use them well. This is simple, yet brilliant.

USA Today is Web 2.0. OK

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The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. and does it successfully, look no further then USA Today. Here are some of the web 2.0 theme. Chad H. online communities.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Drive Web Traffic or Drive Loyalty?

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According to Motoring File , a select number of Mini owners around the Chicago, New York, Miami and San Francisco areas were asked to submit some basic information and are then sent a keyfob (key chain item that can contain data). As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. digress.