When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Make sure you can easily obtain this type of email frequency information and monitor it regularly. For more information on this topic, see: What’s the [Email] Frequency Kenneth? We don’t have anything good to send to our database” There is an inherent issue with this statement. MORE >>

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. The reality is that buyers typically need the information you’re offering but can be impatient and feel that if there is too much effort for a simple piece of content, it’s just not worth it and move on. MORE >>

Can you send me a DM with your contact information? Your company may have just started down the path of using Twitter as another communication channel. If you're not there yet, that's cool but keep reading because there are some items to be aware of. Now back to our story). You may use it to highlight upcoming events, press releases and product/service updates. Using it for this purpose is fairly straightforward. It's mostly a marketing function and is controlled typically by the marketing team. have seen and read about a few experiences and will share these here. is recommended. Chad H. MORE >>

You can use this information for a future campaign and share the results with your followers. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. Many of these may not be worth it to you and your company but they’re good to keep in mind. This is not a post on the basics of Twitter. MORE >>

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Use relevant information such as a person's title or the pages that they have previously clicked on to determine the messaging. Provide easy access to FAQs and contact information and have someone on the other end of the line. that you may have after the purchase or after you just provided your contact information. Why is this so funny? Do you? MORE >>