Anything Goes Marketing

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Are you allowing people to update their information? People lie.

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The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers.

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5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked.

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Wake up and Send More Email

Anything Goes Marketing

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

That means that every part of the email should have relevant information that I'm interested in. If for some reason you may not have all of the relevant data for improved segmentation, look for ways to collect that information over time. This information should have been near the top. I have 30 million points - so what?

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. This ensures that you get the most of out your paid search campaigns.

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Should You Still Email Your Press Releases?

Anything Goes Marketing

They expect to receive relevant and timely information that they have subscribed to. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out.

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