ANNUITAS

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Part one is about capturing the most important information and making it easily accessible. That’s the information your sales team should leverage to drive real conversation with prospects.

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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Part one is about capturing the most important information and making it easily accessible. That’s the information your sales team should leverage to drive real conversation with prospects.

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Behind the Buzzwords: Omnichannel

ANNUITAS

Start by asking yourself: Where are your prospects going to get their information, and why? what information are they looking for when going to different mediums)? When you do, here are some questions to get you started: What sources do you turn to for trusted information during the buying process? What sources do they trust?

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What Does Data-Driven Marketing Actually Mean?

ANNUITAS

It’s about looking at performance information to see what’s working and what isn’t—then learning from the results to adjust your approach. By leveraging data, businesses can make informed decisions at every stage of the demand process, from understanding their target audience to optimizing their marketing campaigns.

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The End of Forms as We Know It

ANNUITAS

There’s a better way to collect the information you need to qualify your buyers, and it doesn’t necessarily need to involve forms – or rather, forms as you know it. A Progressive Profiling Model should guide data intake sequencing in your lead management by asking for small bits of information from a buyer in digestible increments.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas.

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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

Here’s how: Step 1: Find out where your prospects search for information. When’s the last time you conducted research to find out where your prospects are searching for information? Start by finding out where your prospects are searching for information today. Ask your customers and prospects where they go for information.