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| Page 1 of 1 | Previous | Next | | | AD YOUR COMMENT HERE JULY 31, 2012 The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12 This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top 5 Ways institutions use analytics: 72% use it to improve the website, 66% use it to inform content web strategy, 50% use it to improve social media success. Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. STATISTICS. 97% of institutions track web traffic. Who tracks conversions? | | | | | |
| AD YOUR COMMENT HERE AUGUST 22, 2011  Your Outposts: Going from centralized to a “decentralized federation” Generally speaking, most of the reasons that local pages perform better than regional or global is probably based on relevance - the information is more applicable and pertinent. By dividing your Facebook pages to be more targetted, while still allowing for one overarching account, you’re able to get more relevant information to the constituents who want/need it. | AD YOUR COMMENT HERE DECEMBER 13, 2011  Bernie Fine, Communications, and PR Crisis Management Several things happened at the student social media team level: They had clear instructions for “moving forward” and they were given information and support as soon as possible. Information and support: Social media is by it’s nature both a front line and a tail-end. You should definitely read it. Social Media Team. And don’t ignore that. Be neutral. | AD YOUR COMMENT HERE JULY 21, 2011  10 Interesting Content Ideas for You If you’re a twitter junkie: Use SocialBro to identify demographic information about your Twitter followers. Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Relate your how?to | AD YOUR COMMENT HERE DECEMBER 20, 2012 Social media means finding continual “Instant Marketing” opportunities This is really interesting, and indicative of a few larger trends coming together: Social media and the speed at which information and actions happen on platforms like Facebook or Twitter. Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? You don’t have to think about how to say, “I liked it.”. | | | | | | | |
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AD YOUR COMMENT HERE | FRIDAY, DECEMBER 16, 2011 Infographic of the Week: Understanding Viral Content Marketing
Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread. In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Don’t plan on printing it out though, it’s a looooong one. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, JULY 8, 2011  Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator
This list should not only include people and phone numbers, but also twitter handles, facebook page URLs and any other applicable information that will make that connection as easy and seamless as possible. Have a system in place to input information from your community back into the community. Colleague Dan Klamm, Marketing & Communications Coordinater for Syracuse University’s Career Center, had an insightful article today in Mashable about 4 Ways Colleges Can Take Their Social Media Presence to the Next Level. …does it? That’s value out the door. MORE >> -
AD YOUR COMMENT HERE | MONDAY, AUGUST 9, 2010  5 Tips for Selling the Value of Social Media Inside Your Company
“We want our customers coming to our website for information about us, not Facebook.&#. Does the engineer worry that too much information about her product will be revealed publicly? Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? You’re not alone. MORE >> -
AD YOUR COMMENT HERE | FRIDAY, APRIL 29, 2011  Social media, journalism, personal branding and value. What does it all mean?
How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? It depends on what type of opinion you choose to share and how well you present it. There have been arguments the world over about how much room there is for peoples’ opinions, especially in fields like journalism or with high-profile execs of a company. But how far do those human feelings need to go? Again, this is just like being an actual person. MORE >> -
AD YOUR COMMENT HERE | TUESDAY, MAY 7, 2013 Steve Nicholls on Social Media as a Crucial Component for Success
Fourth, social media allows businesses to get information from collective intelligence, i.e. the ‘global brain’ of the web community, as Tim O’Reilly, founder of O’Reilly Media, defines it. '<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling Social Media in Business. Today, a business is no longer sustainable without an effective social media agenda. MORE >>
- 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success AD YOUR COMMENT HERE | THURSDAY, JUNE 30, 2011
- 9 Ways Students Can Use Social Media To Boost Their Careers [Mashable Post] AD YOUR COMMENT HERE | FRIDAY, FEBRUARY 10, 2012
- Infographic of the Week: Instagram Nation AD YOUR COMMENT HERE | FRIDAY, JUNE 29, 2012
- MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals AD YOUR COMMENT HERE | TUESDAY, JANUARY 17, 2012
- What is Social Writing? AD YOUR COMMENT HERE | THURSDAY, JULY 5, 2012
- Infographic of the week: Link Building with social media outposts AD YOUR COMMENT HERE | FRIDAY, NOVEMBER 18, 2011
- #TEDWomen and social media, with Joanna Blakely AD YOUR COMMENT HERE | MONDAY, DECEMBER 13, 2010
- Guest post: @tracytilly on blogging as a job recruiter in Syracuse AD YOUR COMMENT HERE | WEDNESDAY, NOVEMBER 17, 2010
- Platforms Shaping Our World – Panel discussion at #2012Academic Summit AD YOUR COMMENT HERE | THURSDAY, JUNE 21, 2012
- The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan AD YOUR COMMENT HERE | FRIDAY, NOVEMBER 18, 2011
- Content Curation and the New Curators AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012
- Thoughts on Flipboard: Content vs Social AD YOUR COMMENT HERE | THURSDAY, AUGUST 5, 2010
- Infographic of the Week: Youth and Digital Media AD YOUR COMMENT HERE | FRIDAY, MARCH 23, 2012
- [Infographic] The Current State of Social Networks AD YOUR COMMENT HERE | THURSDAY, MAY 12, 2011
- Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered AD YOUR COMMENT HERE | WEDNESDAY, JULY 18, 2012
- Fall Trends: Location, Mobile and Group-buying AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 17, 2010
- Google Making its Biggest Effort Yet? AD YOUR COMMENT HERE | FRIDAY, JULY 1, 2011
- Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA AD YOUR COMMENT HERE | THURSDAY, SEPTEMBER 29, 2011
- Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement AD YOUR COMMENT HERE | FRIDAY, OCTOBER 29, 2010
- Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content AD YOUR COMMENT HERE | FRIDAY, NOVEMBER 5, 2010
- Does a Content Production Strategy Have a Place in Manufacturing? AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 10, 2010
- 5 Ways to Attract People to Your Content Before They Even Click AD YOUR COMMENT HERE | THURSDAY, APRIL 15, 2010
- 5 Ways to Attract People to Your Content Before They Even Click AD YOUR COMMENT HERE | THURSDAY, APRIL 15, 2010
- 5 ways to create a successful Facebook page AD YOUR COMMENT HERE | THURSDAY, MARCH 4, 2010
- Yelp and the Social Media and Business Equation AD YOUR COMMENT HERE | MONDAY, APRIL 5, 2010
- B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- 6 Analytics Stats that Tell You A Lot About Your Blog Content AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- Chapter Excerpt: How Digital Activism Empowers Existing Elites AD YOUR COMMENT HERE | WEDNESDAY, MAY 19, 2010
- 5 ways to create a successful Facebook page AD YOUR COMMENT HERE | THURSDAY, MARCH 4, 2010
- Yelp and the Social Media and Business Equation AD YOUR COMMENT HERE | MONDAY, APRIL 5, 2010
- B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- 6 Analytics Stats that Tell You A Lot About Your Blog Content AD YOUR COMMENT HERE | FRIDAY, APRIL 30, 2010
- Chapter Excerpt: How Digital Activism Empowers Existing Elites AD YOUR COMMENT HERE | WEDNESDAY, MAY 19, 2010
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