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Google+ Hangouts: The Future of Live Broadcasting [Event Summary] #SMWNYC #SMWGoogle

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Does it make our audience  feel closer to the brand?   Is the information  timely ? We’re here at Social Media Week 2014 in NYC! Panel Description: . You may have used Google+ Hangouts to connect with friends online, but did you know that you can broadcast Hangouts to a live global audience, record them to YouTube to broadcast later, and even develop apps to run within Hangouts? Google has been working to make Hangouts a 21st-century broadcast platform that anyone can use to live stream conversations to the world. Additionally, there’s been a focus on driving audience.

10 Interesting Content Ideas for You

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If you’re a twitter junkie: Use SocialBro to identify demographic information about your Twitter followers. Creating social content requires skill, but like any skill it can be refined with some practice and tips. This month HubSpot came out with a great report on 100 Community Manager Content Ideas. We thought we’d pull a few good ones out for you, below. Relate your how?to

Bernie Fine, Communications, and PR Crisis Management

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Several things happened at the student social media team level: They had clear instructions for “moving forward” and they were given information and support as soon as possible. Information and support: Social media is by it’s nature both a front line and a tail-end. You should definitely read it. Social Media Team. And don’t ignore that. Be neutral.

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Infographic of the Week: Understanding Viral Content Marketing

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Infographics Information graphics Marketing Viral marketing voltier digitalVoltier Digital takes a top level look at what “going viral” is all about. There’s a science behind virility, and many factors that influence how far and wide a piece of content might be able to spread.   In this infographic, they walk through some of the factors influencing virility directly, and hopefully give some food for thought as you construct your next viral! Don’t plan on printing it out though, it’s a looooong one.

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I.

Steve Nicholls on Social Media as a Crucial Component for Success

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Fourth, social media allows businesses to get information from collective intelligence, i.e. the ‘global brain’ of the web community, as Tim O’Reilly, founder of O’Reilly Media, defines it. <img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Today, a business is no longer sustainable without an effective social media agenda.

Social media, journalism, personal branding and value. What does it all mean?

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How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? It depends on what type of opinion you choose to share and how well you present it. But how far do those human feelings need to go? 

The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

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Therefore, I know the eyes are all at  @syracuseu for this information, and very few will be turning to me (and this is something I hope will shift over time, but it’s the fact right now). What do you think is an appropriate amount of content about a story that obviously has national attention right now versus the “go back to business as usual” approach?” Cheers, Kate.

#TEDWomen and social media, with Joanna Blakely

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With the amount of information we can gather from social media tools, we can now connect to people on very specific interests , not just demographics that she calls “Taste Communities,&# where shared interests are much better aggregators of people than demographics are. Women are using social media a lot now, in many cases, more than men.

Content Marketing Playbook: Strategy and Roadmap

of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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Online communities are an important source of information for making purchase decisions, especially for millennials. 54% of millennials said that they are more likely to rely on and make purchase decisions from information shared via personal contacts in online communities versus 33% more likely to use information from “official&# company sources. Jive Software came out with the results of study yesterday of 902 US-based knowledge workers that indicated that social business is a top executive strategic imperative, and, as you can imagine, amongst millenials.

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Infographic of the Week: Youth and Digital Media

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The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic. Among key findings were: Search shapes the quality of information that youth experience online. The report is well worth reading.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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Visual content – in-person events, webinars, video – seem to be the most successful pieces of content, while informational/written pieces – case studies, eNewsletters, white papers and blogs – are also considered very effective as whole. More budget is being spent on content marketing. Content type is varied. Perceived effectiveness of content type is interesting.

Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]

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For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media

Social media means finding continual “Instant Marketing” opportunities

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This is really interesting, and indicative of a few larger trends coming together: Social media and the speed at which information and actions happen on platforms like Facebook or Twitter. Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? You don’t have to think about how to say, “I liked it.”.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. growth.

What is Social Writing?

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The “social” part of writing, to us, means that it has value  (information, storytelling, emotion, etc), that people  want to share it with others, and, from a technical standpoint, you’ve made it easy for them to do so. Content production as a brand has come to include a wide-variety of content – from written to video, created to curated. Additionally, advances in search have made some of the mediums such as photo or video more attractive from the standpoint of SEO. However, writing and text-based content is still highly valuable. What do you think?

Infographic of the week: Link Building with social media outposts

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The infographic below offers applicable information on how to build links, which add to an overall social media marketing plan.” This one comes to us from HUA Marketing by way of Social Times : “In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link. ” Related articles.

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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This is not only due to the quantity of available data and information out there for you to draw on, but also because of new tools that make curating and aggregating that data quick and simple. Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Talk details are below. You can register here.

Google Making its Biggest Effort Yet?

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Although Google+, like Facebook, allows you to  share personal information, post your status and post pictures and links, Google+ claims to be unique in one major way.   The execs at Google are hoping that this feature is intriguing enough to attract users to their flashy new product. On Tuesday, Google launched its latest social networking service called The Google+ Project. What is it?

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Evangelizing a Content Marketing Program

metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. Instead, most.

Influencer Strategy: Developing Trust and Advocacy Through Content Co-Creation [Summary] #SMWNYC #SMWInfluencers

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Description: Designed to help marketers discover fresh, new ways of incorporating influencers in their content marketing plans, this informative and interactive session will include ample discussion with major social influencers from a variety of social platforms (e.g. Here at Social Media Week NYC ! quick summary of a great workshop on influencer strategy. Instagram, YouTube, Pinterest, Twitter, etc.) Attendees will hear strategies and tips for getting the most out of influencer relationships from the point of view of the influencers themselves. What works? What doesn’t?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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Content can’t stop at putting information out there, we have to make it valuable. A group of SU communications professionals had the pleasure of listening to Georgy Cohen this morning speak about how to best. Georgy is a writer, speaker and consultant focused on digital communications in higher education and nonprofits. Tufts Now. They weren’t talking to each other. Social media?

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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We’ve done the hard work of making sure you’re following legitimate journalists, with verified information. Which journalists are top of their beat, talking about the topics I need, using social information. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Moderator. Mario Sundar.

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[Infographic] The Current State of Social Networks

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Infographics social media infographic Information graphics social network social networksThanks to ignite social media for this great infographic!

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Content Curation and the New Curators

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It’s not about pushing links to people, it’s also about getting information and coming across new links. Discussion on content curation at Edelman’s 2012 Academic Summit. Speakers. Roman Karachinsky, CoFounder & CEO of News360. Burt Herman, CEO & CoFounder of Storify. Dimitri, CoFounder of Pulse. Moderator. Steve Rubel. Steve: There’s too much content, and not enough time. Curators, and to some extent, Aggregators, are going to play a huge role in this. What’s Pulse’s model for curation? We bring what they want into one app. groupon portland.

5 Ways to Attract People to Your Content Before They Even Click

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The sad thing is that many of them are probably great sources of information and value. This may be old news to a lot of you, but I keep seeing enough pieces of content out there – blog posts, eBooks, articles, you name it – that are unattractive enough for me to not even consider opening them. What a waste! Here are five ways. Make a good title. Sound like a broken record? 

9 Ways Students Can Use Social Media To Boost Their Careers [Mashable Post]

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But refining your language, highlighting content and information that’s more career-focused, and connecting and conversing with more people outside your immediate group of friends signifies that you’re interested in more than just the personal. You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional. It’s Not the Same.

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. When you have something to say, it is a great idea to blog about it as fast as possible to get your ideas into the information mix.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Fall Trends: Location, Mobile and Group-buying

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Notebooks, iPads, Kindles etc are continuing to shape the way we consume information. The number of clicks needed to get to key information is vitally important for mobile users, so be sure to test your site to make sure that you highlight your most viewed content in a way that limits the number of page views each visitor needs to get what they are looking for. We know.

Does a Content Production Strategy Have a Place in Manufacturing?

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Did you know that 68% of people who download and read white papers actually contact the vendor for more information on their products?  Should we just forget about it? There are plenty of opportunities for manufacturing companies to harness the power of the internet, get their chops up, and create a solid and searchable online presence.  Key word there? Searchable. What does this mean?

The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12

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This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top 5 Ways institutions use analytics: 72% use it to improve the website, 66% use it to inform content web strategy, 50% use it to improve social media success. Karine Joly share the main results of the 3rd yearly survey on the State of Web and Social Media in Higher Ed 2012 , trends, emblematic success stories and useful resources. STATISTICS. 97% of institutions track web traffic. Who tracks conversions?

5 Tips for Selling the Value of Social Media Inside Your Company

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“We want our customers coming to our website for information about us, not Facebook.&#. Does the engineer worry that too much information about her product will be revealed publicly? Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Thoughts on Flipboard: Content vs Social

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When it’s the actual content – the words, the information – that you’re after, simplicity wins out. I’ve been using Flipboard for about two weeks now.  It’s all the buzz so I thought I’d put out a few of my thoughts on it so far. Do I like it?  Sure, it’s pretty.  Do I LOVE it?  Keep reading… What’s Flipboard? According to them , “ It’s your personalized social reader.”  slick.

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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For example, the 2007 ITU-UNCTAD World Information Society report stated that the cost of broadband as a percentage of the average monthly per capita wage was around 2 percent in high-income countries, whereas broadband costs in low-income countries were more than 900 percent of the average monthly per capita wage. Image via Wikipedia. To learn more, visit our book page. nytimes.com).

Chapter Excerpt: How Digital Activism Empowers Existing Elites

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For example, the 2007 ITU-UNCTAD World Information Society report stated that the cost of broadband as a percentage of the average monthly per capita wage was around 2 percent in high-income countries, whereas broadband costs in low-income countries were more than 900 percent of the average monthly per capita wage. Image via Wikipedia. To learn more, visit our book page. nytimes.com).

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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At one point she explained how they were not offering email contact information on the new site, no change from their current site. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. people to pick up the phone and call them.